Sat.Aug 07, 2021 - Fri.Aug 13, 2021

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Sharing is the Foundation for Partnering

Peter Simoons

Tip 16: Sharing Is the Foundation for Partnering. When you’re tasked to work on a project with someone, it’s inevitable that you have to share some of your time, effort, expertise and resources with your task partner. After all, you are working on a single project, and its success or failure will reflect upon the both of you.

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Know Thy Value

Be Partner Ready

A business partnership is a little like a marriage – there is usually a common purpose, shared values, collaboration, and mutual benefit. And a whole lotta love. Partnerships (and indeed marriages) often fail when there’s no mutual trust or give & take.

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Industry Outlook – The Evolving Impact to Channel & Incentive Programs

ITA Group

Industry Outlook – The Evolving Impact to Channel & Incentive Programs. The current state of our lives, businesses and industries is a bit like an etch-a-sketch in that every time a clear picture starts to take hold, something shakes it up and leaves a blank slate. Adapting to these changes takes courage, effort and a willingness to evolve. Below are some of the market impacts we’ve seen drastically affect channel programs and their participants.

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Top Linkedin Lead Generation Services and Agencies in 2021

Jake Jorgovan

94% of marketers use LinkedIn to distribute content because LinkedIn lead generation campaigns and other interactions are considered the most effective for B2B companies on this social media platform. Source: InfluencerMarketingHub It’s effective for B2B sales because the platform was built for connection purposes, plus it contains 660 million professional members, most of whom are active on the channel.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Pin the tail on the donkey

Stellar Partnerships

During the most recent lockdown, I was playing a version of pin the tail on the donkey. This was ‘stick the horn on the unicorn’ – so your aim is to get your horn sticker as close to where it should actually go on the poster of a unicorn. You wear a blindfold, get given the horn sticker, spin around 3 times and then you walk forward and hope your sticker is in the right place.

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Great Resignation Wave Will Hit Channel Hard

Channel Insider

With more individuals being asked to return to the office on at least a part-time basis many people are opting to quit. Known as the Great Resignation , a survey of 30,000 people conducted by Microsoft suggests 40% the global workforce considering leaving their employer this year. Last April nearly 4?million people , or 2.8% of the workforce, resigned, according to the U.S.

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Announcing the Thinkers50 2021 Radar Award Shortlist

Thinkers 50

Nominations are in for the Thinkers50 Distinguished Achievement Awards for 2021. Over the course of the next several weeks, we will be highlighting the shortlisted nominees and their achievements. This week, we are sharing with you the nominees for the Thinkers50 Radar Award shortlist for 2021. 1: Ruth Gotian. Ruth Gotian is the chief learning officer and assistant professor of education in anesthesiology and former assistant dean of mentoring and executive director of the Mentoring Academy at W

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Pursuing the Arts After a Career in Business

INSEAD Knowledge

How three mid-career professionals leveraged their business skills as they became full-time artists.

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Complimentary access! SiriusDecisions Channel Marketing Strategies Research Brief: Partner Demand Services Centralized

Mindmatrix

Partner demand services are provided by suppliers to support the demand creation efforts of multiple partners, typically extending across multiple regions, industries, market segments, and/or product lines. Channel demand services can be delivered by a centralized channel marketing hub, regional or business unit marketing, or last-mile execution support resources.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Do Your Customers Need Multi-Cloud?

Channel Insider

Have you ever gone shopping in a department store and couldn’t find what you wanted? Then you go across the mall to another department store and hunt for that item. Still no luck. They just don’t seem to have what you want. Finally, you try a third department store and there it is, the product you want! You snatch it up and head toward the cashier when you realize, oh snap, you don’t have an account with that store!!

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Rising Digital Consumption in Asia-Pacific Fuels Mobile Services Market

Frost & Sullivan

The APAC market is projected to reach $373.40 billion by 2026, says Frost & Sullivan. Santa Clara, Calif. – Aug. 12, 2021 – Frost & Sullivan’s recent analysis reveals that the mobile services market in Asia-Pacific (APAC) is witnessing increased mobile applications consumption. This provides communication service providers (CSPs) with long-term growth opportunities and revenue generation via new business models and ecosystem collaboration.

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The Final Steps in Onboarding a New COO

COO Alliance

So, you’ve hired and trained a new COO, now what? If you’ve allowed them some time to immerse themselves in the company culture and make waves, then it’s finally time to move onto the final step of the onboarding process… letting go. Letting Go. The final step in onboarding a new COO is often the most difficult part for many CEOs. Why is that? It’s because the final step is all about letting go of control over your company.

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How To Identify External Factors That May Affect Your Strategic Plan

ClearPoint Strategy

Did you ever think you had the perfect business plan and strategy, only to be blindsided by an increase in tariffs or a new environmental regulation? This article will help you discover how to think about and manage external factors that can cripple your strategic plan (or open up new opportunities). If you don’t do it already, you need to learn how to conduct an environmental scan and adapt your performance management process accordingly.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Channel Partner Profile: Presidio

Channel Insider

With a global footprint, offices around the world, and experience working in industries from high-profile broadcasting to medical services and tax return tracking, Presidio is an organization built on the concept of digital transformation and innovation. The vision behind Presidio—one of our picks for top channel partners —is to enable their clients to adapt to the technology of today and tomorrow, presenting services which cover IT management, strategy, financial systems and more, without losin

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Global Safety Instrumented Systems Market on Upward Trajectory with Gradual Resumption of Industrial Activity

Frost & Sullivan

The need to replace and upgrade systems in continuous process industries is driving market growth, finds Frost & Sullivan. Santa Clara, Calif. – Aug. 11, 2021– Frost & Sullivan’s recent analysis, Global Safety Instrumented Systems (SISs) for Process Industries Growth Opportunities , finds that the need for process industries to comply with regulatory policies, adjust to fluctuating oil prices, and replace and upgrade obsolete parts is propelling the global SISs market.

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Pure Storage’s Andy Martin on Embracing the Subscription-Based Sales Model

The 2112 Group

Andy Martin, vice president of global partner sales at Pure Storage, joins Channelnomics’ Changing Channels host Larry Walsh to discuss the challenges and rewards of transitioning to a subscription-based sales model. The subscription model, under which technology is sold based on access and use rather than as a one-off transaction, is changing the way businesses acquire and consume said technology.

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Thinkers50 Curated LinkedIn Live with Kirstin Ferguson

Thinkers 50

Head & Heart: The Art of Modern Leadership. Every single one of us is a leader regardless of what it says on our business card – and each of us is a role model to others, whether we realise it or not. An advocate for emotionally intelligent leadership by all, as well as using social media for good, Kirstin Ferguson created the #CelebratingWomen campaign after becoming fed up with the denigration of women online.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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How “Mind-Body Dissonance” Leads to Creative Thinking

INSEAD Knowledge

Hacking human evolution to unlock innovative potential in our brains.

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Economic Benefits and Circular Economy Leads to Rising Popularity of Aluminum Recycling in APAC

Frost & Sullivan

Aluminum scrap in recycled form can have considerable cost savings for producers who have re-melting furnaces to process scrap; this reduces the dependability of virgin metal supplied from traditional primary smelters and increases production flexibility. Aluminum as a material is circular and can be recycled unlimited times without losing its original properties.

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MarketSource Team Provides Meals for Frontline Workers | MarketSource Heroes

Market Source Inc

A medical center and an animal shelter benefited from the efforts of MarketSource team members who inspired friends and the community to help make and deliver meals to workers during the pandemic. The post MarketSource Team Provides Meals for Frontline Workers | MarketSource Heroes appeared first on MarketSource.

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Principal Analyst Jay McBain of Independent Research Firm to be Featured Speaker in Webinar Focused on Unlocking Growth in Mid-Market Strategy

CGS

08/10/2021. CGS-sponsored session on how best to manage, monetize and uncomplicate channel partnerships. New York, NY – August 10, 2021 – CGS, a global provider of business applications, enterprise learning and outsourcing services, today announced it will be sponsoring and participating in the webinar, Ecosystem Orchestration: The Key to Unlocking Growth in Your Mid-Market Strategy , on Thursday, September 23, at 11 a.m.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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In Global Trade, Familiarity Breeds Commerce

INSEAD Knowledge

Given time and experience, even countries far apart in geography and culture can build strong trade links.

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Life Sciences’ Contribution to the US Digital Therapeutics Market to Grow the Fastest amongst all End Users

Frost & Sullivan

The US digital therapeutics market is estimated to witness more than three-and-a-half-fold growth reaching $4.54 billion by 2025, at a CAGR of 29.8%, finds Frost & Sullivan. Santa Clara, Calif. – Aug. 9, 2021– Frost & Sullivan’s recent analysis finds that digital therapeutics (DTx) in the United States are considered legitimate alternatives to traditional pharmacotherapy.

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4 Examples of How to Prove the ROI of Recognition

ITA Group

4 Examples of How to Prove the ROI of Recognition. The sophistication of HR analytics has increased rapidly in recent years and for good reason. The insights that can be drawn from analyzing your people data are critical to creating the employee experiences that will help you compete in the war for top talent. It’s also an invaluable way to drive success in your programs by identifying continual opportunities for optimization.

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Call for Papers: Blockchain and Digital Transformation

TIM Review

It has math. It has its computer science. It has its cryptography. It has its economics. It has its political and social philosophy. It was this community that I was immediately drawn into. Vitalik Buterin. Founder of Ethereum. Call for Papers for Special Issue of the TIM Review. Blockchain and Digital Transformation. . Abstract submission deadline : August 31 st , 2021.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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8 Quick Wins and High-Value Upgrades for a More Sustainable Facility

CenterPoint Group

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Life Sciences’ Contribution to the US Digital Therapeutics Market to Grow the Fastest amongst all End Users

Frost & Sullivan

The US digital therapeutics market is estimated to witness more than three-and-a-half-fold growth reaching $4.54 billion by 2025, at a CAGR of 29.8%, finds Frost & Sullivan. Santa Clara, Calif. – Aug. 9, 2021– Frost & Sullivan’s recent analysis finds that digital therapeutics (DTx) in the United States are considered legitimate alternatives to traditional pharmacotherapy.

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How To Generate Leads at Events That Aren’t Live and In-Person

PLM Alliances

Has the coronavirus pandemic forced you to change from an in-person event to a virtual one or cut a big event down to a smaller hybrid meeting? Follow these guidelines to generate leads, no matter your event’s size or format : 1. Create content to soothe their current pain points. What was the goal of your in-person event? Was it identifying sales leads, meetings booked, a perception change, or something else?

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