Partner Path
APRIL 12, 2022
The digital age (furthered by the pandemic) ushered in a new model where a customer defines their own buying journey. This journey is typically non-linear and heavily reliant on digital interactions. Since the internet allows a customer to find information about products, pricing, reviews, and expected costs themselves, the value channel partners provide has shifted.
Be Partner Ready
APRIL 12, 2022
You’ve heard it before: “the quality of your life is determined by the quality of the questions you ask” The non-profit sector is amidst an exciting evolution (in part due to the pandemic) causing changemakers to ask questions – many of them challenging. When we ask the right – or better – questions, we increase the chances of getting a better answer, and outcome.
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ISTO / IEEE
APRIL 14, 2022
PISCATAWAY, NJ 5 April 2022 – The IEEE Industry Standards and Technology Organization (ISTO), an International Federation of leading industry groups and consortia dedicated to the advancement of standardized technologies for the benefit of industry, today announces that new Board member Heather Meeker, has been elected to the ISTO Board effective 1 January 2022 and will serve until 31 December 2023.
Stellar Partnerships
APRIL 11, 2022
I had a ‘feeling my age’ moment last month. I talked about seeing the first Star Wars movies as a kid, and the thrill of the big screen experience. The young woman I was meeting with said she wasn’t born when the Star Wars movies launched and was barely out of nappies when the prequel trilogy came along. I felt positively prehistoric. Star Wars came from a time when the baddies wore black, the good guys wore white- and everyone could tell the difference.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
INSEAD Knowledge
APRIL 12, 2022
Shell’s directors are the first to face legal action for mismanaging climate risk. Two new INSEAD reports offer advice to board members seeking to avoid the same fate.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Frost & Sullivan
APRIL 12, 2022
San Antonio – April 13, 2022 – Frost & Sullivan’s recent analysis finds that enterprises’ increasing need to detect and prevent fraudulent activities on the internet is accelerating the global fraud detection & prevention (FDP) market. FDP solutions leverage identification and authentication technologies to identify potentially fraudulent actions and help organizations investigate suspicious behaviors and inconsistent data elements, keeping organizations safe from financial and reputatio
Internicola Law Firm
APRIL 13, 2022
Are you a new franchisor wondering what it takes to sell a franchise? Read on to learn how to respond to franchise inquiries and develop a sales process that works. For startup franchisors, responding to franchise inquiries the right way is a critical part of scaling your business. It can mean the difference between closing a sale or losing one – especially when it comes to working with franchise brokers in the future.
INSEAD Knowledge
APRIL 11, 2022
Torn between family obligations and work, many people can’t resist working on their phones after hours, creating a downward spiral for their well-being and home life.
ITA Group
APRIL 14, 2022
What Does Disruption Mean for Your Customer Loyalty? Trying to predict the future is impossible because things are rapidly changing on a global scale—the speed of the next wave of disruption is truly unprecedented. But let’s focus on positives. We owe it to ourselves to take a deep breath and think through what brands can do right now to help ensure customer success in whatever plot twists the future holds. 6 Tips to Maintain Positive Connections With Customers Through Turmoil. 1.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Frost & Sullivan
APRIL 11, 2022
San Antonio – April 11, 2022 – Frost & Sullivan recently analyzed the North American contact center industry and, based on its findings, recognizes Thrio with the 2022 North American Contact Center Enabling Technology Leadership Award. The company purpose-built its CCaaS platform to satisfy critical unmet needs in the contact center market. It also enables easier ongoing innovation.
Channel Insider
APRIL 15, 2022
Managed service providers (MSPs) cover a diverse set of IT services. Backup , disaster recovery, IT management and support, security , CRM, ERP, compute, networking, financial services, HR services, payroll, accounting, and more. But unless you are one of the hyperscalers like Microsoft, Google, or Amazon, it is a big mistake to try to be all things to all people.
INSEAD Knowledge
APRIL 12, 2022
Eight concrete ways to lead a more contented life.
ITA Group
APRIL 12, 2022
Defining Hybrid Events With Attendee Experience in Mind. Defining “hybrid” could be its own category in event design “Jeopardy!”. There’s a lot of buzz about the trend, yet you may still feel stumped about how to get it right. . You’re not alone. Although various surveys predict anywhere from 30-65% of meetings will be hybrid in 2022, GBTA reported 55% of companies are hesitant to host a hybrid event due to low attendee engagement concerns because of virtual networking complexities.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Frost & Sullivan
APRIL 11, 2022
The Digital Currency Universe: The first decentralized cryptocurrency, Bitcoin, was envisaged as an alternative to the conventional fiat currency, which can render millions financially vulnerable to sudden shifts in national monetary policies. Spearheading decentralization further, Ethereum emerged as a community technology platform in 2015 powering not just its own cryptocurrency, but also a decentralized financial system, and a range of other applications built on smart contracts.
PSMJ Resources Blog
APRIL 15, 2022
There’s no question that strategic planning is essential for firm success. Yet despite this, the vast majority of strategic plans fail or fail to be fully or successfully implemented. Why is this the case and, more importantly, what can we do to ensure that our team and firm are on the winning side?
Channel Insider
APRIL 15, 2022
Infosys is a global technology services company providing clients with a comprehensive portfolio of digital and consulting solutions for enterprise IT environments. Four decades after its launch, Infosys is a recognized leader in multiple solution areas, including data and analytics, software development, and enterprise application management. The enterprise IT partner has more than 310,000 employees across 50 countries, serving thousands of clients worldwide.
Borgman Capital
APRIL 14, 2022
Read More in BizTimes Milwaukee (subscription required) Founder and Managing Director Sequoya Borgman was recently featured in BizTimes Milwaukee along with other industry thought-leaders discussing some misconceptions about private equity and how business owners can assess the right fit when considering a PE firm. “At the end of the day, no buyer wants the business to be more successful than a private equity buyer.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Thinkers 50
APRIL 14, 2022
Tamsen Webster is a message strategist and an “idea whisperer.” She helps experts to make their ideas irresistible. By finding and building the stories that partners, customers and clients tell themselves, Tamara helps experts drive action from their ideas. The result? Real, transformative change. Tamsen’s book, Find Your Red Thread: Make Your Big Ideas Irresistible, provides a reliable process for connecting ideas to their intended audience.
Impact
APRIL 14, 2022
Why are correct financial settings important? As you continue to set up your partnership program, let’s tackle the next important step: finance and budgeting. Partnerships comprise business agreements that require timely transactions and transparent billing. If you set up your finances well from the beginning, your program operations will be more effective, and your relationships with partners — more successful.
Channel Insider
APRIL 14, 2022
New technologies like the Internet of Things (IoT) and artificial intelligence (AI) offer intriguing new markets for channel partners. However, as companies rely more on data and vastly increase complexity and devices, cybersecurity vulnerabilities also rise. A strong vulnerability management program is a must in these environments – and for companies undergoing digital transformation in general.
Aepiphanni
APRIL 12, 2022
With so many business management software options available for business management solutions, choosing the perfect one for your business or organization can be overwhelming options are endless. However, there are some standards you can set in place to make the most informed decision possible when it comes to a business management solution that’s right for […].
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Frost & Sullivan
APRIL 11, 2022
The internet from its first days in the form of Advanced Research Projects Agency Network (ARPANET) in the late 1960s to today has undergone a metamorphosis. It is a completely different beast now from what it used to be. The history of networking is short but extremely progressive filled with many breakthroughs. This rapid transformation in the underlying network has spiraled many businesses into higher orbits of productivity, profits & many a times into parlous territory.
Impact
APRIL 14, 2022
When running a large-scale partnership program, knowing who to trust can be complicated. The Attribution Risk report helps you protect the quality of your partners’ traffic by uncovering partners in your program that may be participating in attribution fraud. Attribution fraud happens when a partner uses malicious tactics to steal credit from another partner or source.
Remarkable Partnerships
APRIL 11, 2022
Corporate fundraising can be a joy. But it can also be challenging. We know there are some particular pain points that come up time and time again – so wanted to address these for you below. This blog will give you the confidence, skills and tools you need to deliver a better partnership experience. This, in turn, will ensure your charity delivers its mission faster and with greater certainty.
Aepiphanni
APRIL 12, 2022
With so many business management software options available for business management solutions, choosing the perfect one for your business or organization can be overwhelming options are endless. However, there are some standards you can set in place to make the most informed decision possible when it comes to a business management solution that’s right for […].
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
BTD Consulting
APRIL 11, 2022
Leading alliances to the next level requires more than doing the same things better. Alliance management practice can be complemented by analytic rigor, systems logic, and AI. BTD brings this expertise to the ASAP partnership for the benefit of all its members. The Association of Strategic Alliance Professionals (ASAP), a driving force behind the growing importance of alliances, can now take its members from strength to strength as BTD Consulting today announces its new commitment to ASAP as a G
Managed Services Platform
APRIL 10, 2022
Apple Podcasts: [link] Spotify: [link] People have to realize that relationships matter no matter what industry you’re in. If you can understand that, then you’ll be much more successful. It’s the same for MSPs. Relationships are extremely important for both you and your clients. MSPs are known for going in and fixing technology while the person isn’t at their desk.
Impact
APRIL 11, 2022
Independent trade publication Martech Record just released the results of a survey of North American marketing professionals about the partnership management technology they know, use, and prefer. Big reveal? The impact.com platform ranked consistently at the top across the board. The publication surveyed 135 marketers from agencies, brands, and publishers with an average of 10 years of marketing experience.
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