Peter Simoons
MAY 22, 2022
The caterpillar knows exactly when it is the right moment to spin itself into a cocoon and start the transformation into a butterfly. However, for us, the moment to transform is not always as obvious. Missed Transformations. Kodak (who invented digital photography in the early 1970s) failed to benefit from their own invention and filed for bankruptcy in 2012.
Stellar Partnerships
MAY 22, 2022
This weekend’s election shows that results don’t always meet expectations. Life has a way of delivering unexpected or disappointing outcomes. Think about giant Freddos that aren’t really that big after all, the miracle grapefruit diet that didn’t work or Bridgerton season 2 without the raunchy bits. Edelman research shows that customers are expecting businesses to step up and take the lead on important societal issues.
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Thinkers 50
MAY 23, 2022
PRESS RELEASE. Monday 23 May 2022 . LONDON – What are the books every manager should read? Thinkers50, the global ranking of management thinkers, today announced its top 10 classic books on management for 2022. Every year it plans to announce 10 more classic titles to create the ultimate management library, books which have stood the test of time and remain powerfully relevant today. .
Partnership on AI
MAY 25, 2022
Share. Our Blog. /. Blog. AI and Shared Prosperity Initiative. What Workers Say About Workplace AI: In Conversation With PAI’s Stephanie Bell. PAI Staff. May 26, 2022. Content Wrapper. Click here to start editing. -->. Content Row. Click here to start editing. -->. Advances in AI have the potential to radically change how we work. What those changes look like in practice, however, remains to be seen.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
INSEAD Knowledge
MAY 25, 2022
We need resilient healthcare supply chains to prepare for the next global health emergency. Here’s how to do it.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Thinkers 50
MAY 25, 2022
Thinkers50 in partnership with Deloitte presents: The Provocateurs: podcast series. EPISODE 4. ABOUT THIS EPISODE. Hubert Joly. Hubert Joly has been described as ‘a visionary’, and ‘one of the most gifted leaders of our time.’ As CEO of the electrical retailer Best Buy, Joly led a turnaround that Amazon’s Jeff Bezos described as ‘…remarkable – a case study that should be taught in business schools around the world.’ .
Channel Insider
MAY 26, 2022
Who are the top tech vendors supplying the latest technologies to organizations in this data-driven, hybrid IT infrastructure era? Through a review of the top enterprise IT partners and their corresponding partner ecosystems and alliances, these are the partners enterprise organizations can’t live without. This list largely excludes IT vendors whose products can be found under the hood of many products – for example, there’s only one chip maker – and instead focuses on vendors more likely to int
INSEAD Knowledge
MAY 23, 2022
A fruitful relationship starts with asking the right – and sometimes difficult – questions.
Frost & Sullivan
MAY 25, 2022
These issues include tackling the diseases that lack an effective vaccine and developing new technologies and approaches to address a future pandemic. A new report from Frost & Sullivan highlights the services and platforms that can help companies overcome these challenges and make significant progress in vaccine development. Tech Transfer is Accelerating Disruption.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Thinkers 50
MAY 27, 2022
Mehran Gul is an expert on the emergence of a new generation of big technology companies around the world. Mehran thinks and writes about organizations and the types of environments that serve as the breeding grounds for innovative ideas and practices. He has been a speaker at many major events and institutions such as The Economist Innovation Summit, Financial Times Innovation Dialogues, and more.
ITA Group
MAY 24, 2022
Elevate Event Design by Embracing the Ripple Effect. To experience the power of the ripple effect in action, event designers need look no further than your favorite music festival. Call it research as you spread your blanket on the hillside and watch the scene unfold: The first chords ring out as the sun starts to set on the horizon. Pink and purple hues tinge the sky, and the stage lighting begins to mimic nature’s beauty.
INSEAD Knowledge
MAY 24, 2022
The time has come to check whether the benefits of teamwork still outweigh the costs.
PLM Alliances
MAY 26, 2022
Within the marketing and communication space, messaging can take many forms. From general messaging to a broad audience to hyper-targeted content, each type of messaging serves an important purpose. For instance, one useful framework in marketing is the idea of vertical messaging (specific) versus horizontal messaging (broad). Vertical messaging (also known as audience-specific messaging) refers to content that is created exclusively for one audience, segment, industry, or target.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Thinkers 50
MAY 26, 2022
Deborah Heiser is the founder and CEO of The Mentor Project™, which brings experts to mentor students around the world for free. She is an applied developmental psychologist, a TEDx speaker, and a Psychology Today contributor, specializing in midlife and beyond. Her research covers a wide range of topics related to aging, including depression identification, dementia, and frailty with grants awarded from NIA/NIH and Pfizer.
Agorize
MAY 27, 2022
Sustainability in retail - more than just a trend. Sustainability remains a serious concern for many industries, especially retail. Retail companies need to adopt sustainable development goals and take actions to reduce waste. This is good for business and great for humanity. Why does adopting sustainability and clear policy in the retail industry remain imperative?
Tackle.io
MAY 26, 2022
One piece of advice ISVs will see time and again about Cloud Marketplaces is this: Don’t delay – jump in and get listed as quickly as you can. But after you’ve taken those first steps to embrace digital selling on the Cloud Marketplaces, what does it mean to take it to the next level? How can you build out a cohesive Cloud GTM strategy that propels your business forward even further and faster?
Dinkel Business Development
MAY 26, 2022
Helping companies build strong relationships that boost the bottom line is our bread and butter. Over the last two years, it’s been very challenging to grow our connections. However, as we begin to live with COVID, one of the most powerful mediums of building relationships is taking center stage again: in-person networking. If you could use some brushing up on your skills, we have three tips that are sure to help you get back into your comfort zone.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
PLM Alliances
MAY 26, 2022
Within the marketing and communication space, messaging can take many forms. From general messaging to a broad audience to hyper-targeted content, each type of messaging serves an important purpose. For instance, one useful framework in marketing is the idea of vertical messaging (specific) versus horizontal messaging (broad). Vertical messaging (also known as audience-specific messaging) refers to content that is created exclusively for one audience, segment, industry, or target.
PSMJ Resources Blog
MAY 26, 2022
If your firm is like many in the architecture, engineering, and construction (AEC) business, you’ve spent much of the past couple of years hunting for new strategies that lead to more predictably profitable projects and a more data-intelligent, agile company. Now, having squeezed all you can from those efforts, you’re wondering where to turn next for the internal efficiencies that can fuel sustained year-over-year growth.
Tackle.io
MAY 26, 2022
One piece of advice ISVs will see time and again about Cloud Marketplaces is this: Don’t delay – jump in and get listed as quickly as you can. But after you’ve taken those first steps to embrace digital selling on the Cloud Marketplaces, what does it mean to take it to the next level? How can you build out a cohesive Cloud GTM strategy that propels your business forward even further and faster?
Aepiphanni
MAY 24, 2022
Your goal when it comes to website traffic should be to drive more qualified visitors to your site. You want those visitors to convert into leads, customers or sales. Driving traffic is a never-ending task. There are so many paths that your future customers can take, and you need to find the best ones that […].
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Remarkable Partnerships
MAY 25, 2022
The sales team for BMW are measured on one key metric. Can you guess what it is? It’d be understandable if you thought it might be the number of sales they make, but you’d be mistaken. They are actually measured on the number of test drives they secure. The idea is that the cars are so good, that once you are behind the wheel, they should sell themselves.
PSMJ Resources Blog
MAY 26, 2022
If your firm is like many in the architecture, engineering, and construction (AEC) business, you’ve spent much of the past couple of years hunting for new strategies that lead to more predictably profitable projects and a more data-intelligent, agile company. Now, having squeezed all you can from those efforts, you’re wondering where to turn next for the internal efficiencies that can fuel sustained year-over-year growth.
PLM Alliances
MAY 23, 2022
Your messaging and positioning framework is one of the most valuable resources for communicating your brand or product to an audience. A messaging framework is a documented representation of a brand’s communication goals, strategy, and story. The framework helps a brand differentiate itself from its competitors and serves as a single source of truth for all stakeholders.
Aepiphanni
MAY 24, 2022
Your goal when it comes to website traffic should be to drive more qualified visitors to your site. You want those visitors to convert into leads, customers or sales. Driving traffic is a never-ending task. There are so many paths that your future customers can take, and you need to find the best ones that […].
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Planview Blog
MAY 23, 2022
For services professionals today, there are many discussions centered around the differences between managed services vs professional services, as well as which one is the right fit for your organization. In this blog, we define the following: Key differences between managed services vs professional services Similarities and challenges of both services and what it means for your organization How to find the right PSA solution (checklist) and more!
Managed Services Platform
MAY 23, 2022
Apple Podcasts: [link] Spotify: [link] Youtube: [link] Every single person is super unique, but we all have one thing in common: a need for rest and recuperation. You may be convinced that you can work and work and work with no breaks. In a world that is so fast-paced, we reward people that are hardcore and refuse to step back or take a deep breath.
PLM Alliances
MAY 24, 2022
You’ve committed the time, the tools, and the talent. You’ve overcome challenges and emerged with a shining victory. Isn’t it time to toot your own horn a little? Your customer is ready to evangelize your brand, so now’s the time to share their experience with potential buyers. A customer success story, also known as a client story or testimonial, is a narrative that describes a client’s experience with your company to raise brand awareness for your products or services.
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