Stellar Partnerships
JUNE 12, 2023
“Truth between candid minds can never do harm” Thomas Jefferson Next year I’ll celebrate my 30 th wedding anniversary with my beloved husband. In the early months of dating, we asked a lot of questions to get to know each other. What’s your favourite food/ book/ film? Do you like dogs or cats? Which team do you support? As the years go by, the questions change.
Partner Path
JUNE 14, 2023
Collect the right data to identify the best PRM for your partnering goals Does working for a high-tech company make you uniquely positioned to pick the perfect technology to support your channel strategy? Not really. The partner relationship management space is so busy, choosing between the overwhelming number of options can be daunting.
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ClearPoint Strategy
JUNE 14, 2023
These three steps will help you cascade your strategy throughout your organization.
ClearPoint Strategy
JUNE 14, 2023
Find out what you need to know to make your leadership meetings effective.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Jake Jorgovan
JUNE 16, 2023
Instagram has become a powerful platform for brands to connect with their audience and drive business growth. To leverage the full potential of Instagram marketing, many brands turn to professional agencies that specialize in crafting effective strategies. In this article, I'll explore the top Instagram marketing agencies that can help elevate your brand's online presence and drive results.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Planview Blog
JUNE 15, 2023
Juneteenth commemorates June 19, 1865. It’s the day that federal troops arrived in Galveston, Texas, to announce that all enslaved people were freed — two years after the Emancipation Proclamation officially declared the end of slavery in the United States. The message of Juneteenth honors a legacy of not giving up hope in uncertain times and strives to help hope live on.
Frost & Sullivan
JUNE 14, 2023
With a focus on fostering innovation, sharing best practices, and empowering women, Frost & Sullivan is proud to announce the launch of its highly anticipated “ EmpowerHer” Growth Council Think Tank series, dedicated to addressing the growth gap in women’s health. These Think Tanks will be conducted over the next 12 months, starting in June 2023.
Channel Insider
JUNE 16, 2023
Managed service provider (MSP) product specialties are the specific areas or types of products an MSP chooses to deliver based on their expertise, market demand, and strategic goals. Focusing on specific areas allows MSPs to provide their clients with specialized knowledge, targeted solutions, and value-added services. At times, MSPs struggle to choose their MSP product specialties, but understanding your options and leveraging your existing skills can help when developing your product catalog.
ClearPoint Strategy
JUNE 14, 2023
How did Dwight Eisenhower solve some of the big problems of the twentieth century?
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Binfire Collaboration Blog
JUNE 14, 2023
Project management encompasses several moving parts that involve different teams or people. The only way to successfully complete tasks and meets deadlines is to ensure organization and coordination. The OKRs just do that. OKRs empower your team with a goal-setting framework to help you identify immediate objectives and define how to achieve them. This framework lets you align your team and stakeholders through transparency while boosting productivity and engagement.
Frost & Sullivan
JUNE 15, 2023
SAN ANTONIO, TX. – June 15, 2023 – Recently, Frost & Sullivan assessed the identity and access management industry and, based on its findings, recognizes Uniken with the 2023 Global Technology Innovation Leadership Award. Uniken designed a robust user authentication and security platform that enables banks and other institutions to design secure applications and protect users from security breaches at each stage of their customer journey.
Channel Insider
JUNE 14, 2023
Australian MSP giant Kinetic IT continues to solidify its reputation as a government partner of choice, announcing a $50 million contract with the Australian Taxation Office (ATO). With the new arrangement, Kinetic IT will provide integration and management services and will “work with the ATO’s current and future strategic IT partners to maintain and enhance the staff experience, enabling the continuity of effective service delivery for taxpayers.
ZinFi
JUNE 16, 2023
A guide to tapping into a $4 billion opportunity: Introduction Marketing has evolved rapidly over the past few decades, with a shift from traditional outbound marketing tactics to inbound marketing. HubSpot, a leader in this trend, launched an entire campaign around inbound marketing , recognizing that customers who have a need will search for solutions on Google.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
TRG Blog
JUNE 16, 2023
A reliable financial management system will empower your business with accurate and timely information in one place. It will help you make informed decisions, develop effective financial plans, and stay compliant with regulations.
Tackle.io
JUNE 16, 2023
A finely tuned Cloud go-to-market strategy is not just an innovation booster, it’s a revenue powerhouse. In a nutshell, Cloud GTM is made up of buyer data, co-sell, and Marketplace, all of which require ISVs to balance technology, strategy, and partnerships to drive sales through the clouds. That last component — partnerships — usually falls under the purview of the alliances team.
Zift Solutions
JUNE 14, 2023
CARY, N.C. June 14, 2023 Zift Solutions , a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, is proud to announce its inclusion in review platform G2s Summer 2023 reports. Zift Solutions has again been named an industry leader in the Through-Channel Marketing and Partner Management software categories.
LaVoie Health Science Blog
JUNE 14, 2023
Building your narrative: How to Tell Your Story in Just 15 Slide Topics is a talk which I have been presenting for more than 15 years now at various conferences including BIO International. While the methodology remains intact, the landscape has changed quite a bit. With more companies than ever in our field innovating in health and science, the need to differentiate your story, creating an investable, sustainable company is front and center.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
ClearPoint Strategy
JUNE 14, 2023
What you need to know about Municipal Annual Reporting.
Tackle.io
JUNE 16, 2023
[link] Larenzo Goodman, Senior Manager, Resellers, Cloud Alliances and Marketplace Partnerships, shares why CircleCI decided to go with a trusted partner to launch its AWS Marketplace presence and how CircleCI’s partnership with Tackle has evolved.
Zift Solutions
JUNE 14, 2023
Forward-thinking partner ecosystems and partner programs can edge out their competition by leveraging lead generation programs for qualified partners both as a tool for partner recruitment and to increase the return on investment (ROI) in their indirect sales channel. Partner access to lead generation programs is typically gated through a tiered framework in which partners must first meet specific criteria or sales thresholds.
Frost & Sullivan
JUNE 14, 2023
Infrastructure as Code (IaC), serverless computing/Function as a Service (FaaS), containers, and other Continuous Integration/Continuous Deployment (CI/CD) tools are being used for application development and cloud deployment. However, each of these technologies can become an attack vector that hackers can exploit to penetrate the cloud system. Using open-source software has several benefits, including access to the source code, cost savings, flexibility, customization, community support, and av
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ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
ClearPoint Strategy
JUNE 14, 2023
How to determine who should be in charge of executing your strategy.
Tackle.io
JUNE 16, 2023
Salesforce administrators are in high demand and vital to optimizing the Salesforce environment for multiple teams within their organization. In addition to the core Salesforce functionality, many third-party applications are available on AppExchange , making the CRM highly configurable. Ensuring these applications remain up to date is essential for maintaining security, addressing bugs, and leveraging new features.
Impact
JUNE 14, 2023
In 2022, affiliate marketing spending reached $8.2 billion in the United States alone, and it’s responsible for an estimated 16 percent of ecommerce sales globally. As brands continue to leverage the power of affiliate marketing, gaining valuable insights into partner and program performance through affiliate tracking becomes imperative for sustained growth.
ZinFi
JUNE 13, 2023
In todays competitive business landscape, collaboration, loyalty and automation are becoming essential elements for the success of any partner ecosystem. For companies of all sizes mid-market, enterprise or even a startup leveraging partner ecosystems can prove to be a game-changer. Partner ecosystems enable companies to share resources, reach new customers and innovate faster.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
ClearPoint Strategy
JUNE 14, 2023
Without a strategy roadmap, you're destined to fail.
Tackle.io
JUNE 16, 2023
Executive Summary SecurityScorecard provides tangible cybersecurity ratings for millions of companies. Founded in 2014, its mission is to make the world a safer place for organizations. To market this unique offering and help boost sales, SecurityScorecard partnered with Tackle, a leading software company dedicated to helping independent software vendors (ISVs) generate revenue through the clouds.
Zift Solutions
JUNE 13, 2023
How do you get channel partners to engage with your social media posts? By posts, were talking about ones coming from you, your company, or your industry at large on social media. Unfortunately, the answer to engagement isnt always one-tip-applies-to-all. Youll need to consider each individual partner and their channel journey, then adjust accordingly.
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