Sat.Jun 10, 2017 - Fri.Jun 16, 2017

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Why PRM Is Just a Starting Point

ZinFi

PRM partner relationship managementfocuses primarily on helping organizations selling through the channel to be more productive in managing their relationship with the partner base. However, PRM is just the starting point. There are many other dimensions of channel management that keep channel marketing professionals up at night. Thats what I will cover in this article.

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Successor Company Liability: Could You be Responsible for the Product Defects of Your Predecessor?

Tishkoff

Good news for companies that have recently bought or are considering buying another company: the Sixth Circuit recently ruled that successor companies may not be held liable for the predecessor company’s product defects. In Holland v. FCA U.S. , LLC, No. 15-4367 (6 th Cir. 2016) defendant FCA succeeded Chrysler Group LLC after Chrysler Group filed bankruptcy.

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Is Your Channel Sales Motion Choppy?

ZinFi

A well-run channel can produce a consistent sales motion that will not only drive profitable growth, but also help an organization establish a significant competitive advantage. However, building a channel sales motion that is not choppy requires a highly structured approach. Basically, you need to do a few things right in a very organized way. If your company is struggling to figure out why your channel sales are choppy, read on.

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Three Core Focus Areas for Channel Marketing

ZinFi

Channel marketing involves a broad range of activities. While these activities tend to vary from one company to another, there are three core focus areas that are consistent across most companies. These are i) marketing to partners, ii) marketing through partners and iii) marketing with partners. In this article, we will explore the general nature of these three categories of activities.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Adverse Possession – What You Need to Know About the Law in Michigan

Tishkoff

Knowing the law of adverse possession is necessary for Michigan land owners to avoid possession by trespassers and potential litigation. Adverse possession is a legal concept allowing a trespasser to gain legal possession of your land without your permission. According to Beach v. Twp. of Lima , 802 N.W.2d 1 (2011), to establish a claim of adverse possession, the party trying to claim the property must show proof that the possession is: – Actual, – Visible, open, notorious, exclusive

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