Sat.Jun 17, 2017 - Fri.Jun 23, 2017

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The Paradox of MDF Marketing

ZinFi

Market development fund (MDF) marketing is a major source of activity for organizations selling through the channel. Over the past few decades, MDF marketing has become a lot more organized for most companies; however, getting true return on investment (ROI) from these programs is still a bit of an art, even a mystery. In this article, we will explore some of the paradoxes of MDF marketing.

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Is Chapter 13 Bankruptcy Right For You?

Tishkoff

When filing for personal bankruptcy, one of the first decisions is which chapter to file under. This decision can partially hinge on what possessions you want to retain, and how each chapter treats those possessions. An important possession for many is their vehicle, and each Chapter has very different consequences on retaining a vehicle. Chapter 13 is one option which allows for regular payments over a three or five-year plan, and allows the debtor to retain possessions, including a vehicle, du

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ZINFI Named Winner in Channel Management for Red Herring Award 2017

ZinFi

Global leader in channel management automation adds a new honor to its growing list of accomplishments in 2017 Pleasanton, CA June 21, 2017 ZINFI Technologies, Inc. , a company leading the definition and creation of Unified Partner Management (UPM) solutions,today announced it has been named a winner of Red Herrings Top 100 North America 2017 award, which recognizes the continents most exciting and innovative private technology companies.

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Subleasing—What are the Tenant’s Responsibilities?

Tishkoff

Before assigning property under a sublease, it is important to know what you, as a tenant, could be liable for. The first step for a tenant looking to sublease is to read the original lease from the landlord. This likely will have a lot of the information on what is and is not allowed in terms of subleasing. Usually, leases will say that a sublease must be done with the owner’s consent, according to the Michigan Legislature.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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What’s in a Name? – Making Sure Your Trade Name is Protected

Tishkoff

Your business’ name is one of your most important advertising tools. If you have recently started or are thinking of starting a business, you likely already know how important the name of your business is. But more than just creating a good first impression, a name must satisfy certain legal requirements. There are different issues involved at the various stages of choosing a name, registering a name, and defending a name.

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