Sat.May 20, 2023 - Fri.May 26, 2023

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How to be pirates in the navy

Stellar Partnerships

Steve Jobs famously said it was ‘more fun to be a pirate than to join the navy”. He meant that big bureaucracies are slower to change than start-ups. In Tendayi Viki’s book ‘Pirates in the Navy’ he thinks that it’s perfectly possible for innovators to thrive in a bigger environment and get all of the benefits of scale and support. Corporate partnership executives are just like pirates in the navy.

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What is Alliance Management?

Peter Simoons

During a recent conversation, I was asked what Alliance Management is. A seemingly simple question that goes back to the essence of our profession on which many books have already been written. We had a great conversation about it! Later on, looking at my own website I learned, to my surprise, that in the 13 years of writing this column I have written about many aspects of Alliance Management, but never about the basic question of, “What is Alliance Management?

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What separates the next-gen PRM Software Platforms from traditional PRM Software Platforms?

Mindmatrix

While traditional PRM software has been instrumental in managing partner relationships,next-gen PRM software platforms advanced features and capabilities that set them apart from their predecessors. In this blog, we will explore the key factors that differentiate next-gen PRM software platforms from traditional PRM software platforms. By understanding these distinctions, businesses can make informed decisions when selecting a PRM software platform that aligns with their strategic goals and enabl

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Alibaba Pinpoints Partner Empowerment as APAC Opportunity

Channel Insider

Alibaba Cloud is looking to refresh its approach to the channel in a bid to expand its business across Asia-Pacific as it targets 500 global partners in the current financial year. To help get partners working quickly, the company has launched a new training portal. This includes enhanced product and service training and certifications, as well as resources to improve service capabilities.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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What All Tech Start-Ups Need to Succeed

INSEAD Knowledge

Entrepreneurs are, by nature, outliers with a strong desire for autonomy and impact. They prefer learning by doing and turn failures into lessons for future victories. But while these qualities allow for innovation, disruption of industries and at times remarkable changes to society, they can also lead to disastrous failures – for themselves, their ventures and even us all.

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??PUMA Thailand chooses impact.com and Lodestar Marketing to launch and manage their affiliate and partnerships program

Impact

PUMA is one of the world’s leading sports brands with over 14,000 employees spread over 120 countries. Its mission has always been focused on designing products for the fastest athletes on the planet, enhancing sports such as football, running and training, basketball, motorsports and golf with performance; and sport-inspired lifestyle products. In early 2022, PUMA started operating its Thailand subsidiary to fully penetrate the Thai market by offering a fuller product collection, investment in

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MSP Pricing Guide: How to Price Your Services in 7 Steps

Channel Insider

Managed service provider (MSP) pricing is a critical aspect of your business strategy, defining how you charge clients for your services and impacting overall profitability. To learn how to price your services, you should first understand the common MSP pricing models, including their pros and cons. After that, following key steps to set and establish your pricing while keeping certain tips in mind will ensure that you charge correctly and effectively.

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5 Steps Every Organization Can Take to Beat the Transformation Odds (Part 2) 

Planview Blog

The big idea associated with this blog series is improving your odds of making a transformation stick. In this post, you’ll jump back into the story of a large biotech company undergoing transformation the intelligent way – by leveraging the principles of organizational change management. Put another way, it means they attended, with clear intention, to “the people side of change.

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The Many Hats of a Family Business

Compass Point

This article is the second in the “20-Year Look Back” series by Tom Garrity, founder and managing partner of Compass Point Consulting, as he shares insights and reflections on two decades of supporting family business owners. If you missed the first post, you can find it here. A family business owner must wear a variety of hats and it can be a challenge knowing which hat to wear and when to keep the business and the family strong.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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impact.com Continues Momentum in the First Quarter Fueled by Client Growth, New Product Offerings, and Leading Partnership Events

Impact

Q1 highlights include client and partner expansion, new product integrations and features, and more than a dozen industry awards and accolades NEW YORK — May 23, 2023 —impact.com, the world’s leading partnership management platform, announced today the company’s continued momentum in the first quarter, led by expanded client acquisition; new product offerings and integrations; and the company’s sold-out industry and client conference, impact Partnerships Experience (iPX) set for next month in Ne

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Penta Security Applauded by Frost & Sullivan for Safeguarding Applications and APIs from Sophisticated Threats and for Its Market-leading Position

Frost & Sullivan

SAN ANTONIO – May 25, 2023 – Frost & Sullivan recently assessed the web application firewall (WAF) industry and, based on its findings, recognizes Penta Security Systems with the 2023 South Korean Company of the Year Award. The company deploys WAPPLES, its International Computer Security Association (ICSA) Labs-certified WAF, in public cloud environments, such as AWS and Microsoft Azure, and uses its Security-as-a-Service (SECaaS) Cloudbric to support expedited cloud migration processes.

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Planview Named a Leader in Strategic Portfolio Management

Planview Blog

We are excited to announce that Planview has been recognized as a Leader in the April 2023 Gartner® Magic Quadrant for Strategic Portfolio Management for the second consecutive year. Planview was named a leader based on its Completeness of Vision and Ability to Execute. Planview is also recognized in the companion research, the April 2023 Gartner® Critical Capabilities for Strategic Portfolio Management and is ranked the highest in all three use cases for Strategic Portfolio Management.

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Brand and Retail Participation in Manufacturing Innovation

CGS

Body Over the years, you have undoubtedly heard the stories chronicling large retailers’ decisions to invest in their manufacturing supply chains. Perhaps the most familiar are Walmart's historic commitments to buy products that support American jobs. Sam Walton launched the "Bring it Home to the USA" initiative in 1985, with the world's largest retailer making additional pledges to purchase hundreds of billions of dollars of products made, grown or assembled in America ever since.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Why brands should partner with UGC creators to build authentic connections

Impact

Whether showing off the latest drop from a favorite designer or sharing a #GRWM for date night—social media users constantly capture moments with their favorite products to share online. This trend is called user-generated content (UGC), and it’s one of the best ways to show authentic experiences with your brand to a larger audience. That’s because 80 percent of consumers see content posted by other people about a product before purchasing.

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PTC Applauded by Frost & Sullivan for Delivering ServiceMax Field Service Management Technology that Optimizes Operations of Energy Companies

Frost & Sullivan

San Antonio, TX — May 24, 2023 — Frost & Sullivan recently researched the oil and gas (O&G) field service management (FSM) industry and, based on its findings, recognizes ServiceMax (a PTC technology) with the 2023 Enabling Technology Leadership Award. ServiceMax delivers asset-centric service management software solutions that maximize the productivity, financial impact, and user experience of OEMs, operators, and service providers in asset intensive industries.

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The Power of Strategic Planning

ClearPoint Strategy

Explore strategic planning benefits, success stories, and FAQs.

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The Importance of Legal Compliance in Michigan Construction Projects

Tishkoff

Legal compliance is a fundamental aspect of every construction project in Michigan. Adhering to applicable laws, regulations, and building codes is not only a legal requirement but also vital for ensuring project success, maintaining safety standards, and minimizing risks. In this comprehensive guide, we will delve into the importance of legal compliance in Michigan construction projects, covering key regulations, permits, and compliance considerations that contractors should be aware of.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Impact.com powers ahead as 200 new brands added to roster

Impact

The post Impact.com powers ahead as 200 new brands added to roster appeared first on impact.com.

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DCI Indonesia Earns Frost & Sullivan’s 2023 Indonesia Company of the Year Award for Its Highly Differentiated Data Center Solutions

Frost & Sullivan

SAN ANTONIO – May 24, 2023 – Frost & Sullivan recently researched the Indonesia data center services industry and, based on its findings, recognizes DCI Indonesia with the 2023 Company of the Year Award. DCI Indonesia is a data center services provider that leverages cutting-edge technologies to offer pioneering, scalable, and reliable colocation services to customers throughout Indonesia.

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Our top 5 blogs to brighten your day

Remarkable Partnerships

Spring has well and truly sprung, and it seems like the perfect time to take a look back at our favourite blogs from my first year at Remarkable partnerships. Everything from setting up your first transformational partnerships to being inspired by other great success stories. 1.  From reactive to proactive What we love about our  5 insights from a first transformational partnership  blog is it highlighting 5 clear tips on what is required to be ready for a partnership.

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Tackle’s 2023 Cloud GTM XP

Tackle.io

Catch all the recordings of Tackle's 2023 Cloud GTM XP with sessions with companies like CrowdStrike, New Relic, SecurityScorecard, Splunk, VMware, Wiz, and many more!

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Why marketing leaders need more buy-in to affiliate and influencer channels

Impact

Affiliate and influencer partnerships can both contribute to a full-funnel campaign when set up correctly. Reports estimate affiliate marketing to be worth $15.7 billion by 2024. Conversely, 23 percent of brands devote more than 40 percent of their digital marketing budget to influencer campaigns. But how are marketers spending between these two channels?

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BrightInsight Named 2023 Global Company of the Year by Frost & Sullivan for Enabling Better Patient Outcomes with Digital Solutions

Frost & Sullivan

SAN ANTONIO, Texas – May 23, 2023 – Frost & Sullivan recently analyzed the healthcare Internet of Things (IoT) solutions industry and based on its findings, recognizes BrightInsight , a software-as-a-service (SaaS) provider accelerating compliant digital health innovation, with the 2023 Global Company of the Year Award. BrightInsight partners with biopharma and medtech companies to rapidly build, maintain, and scale compliant companion apps, Software as a Medical Device (SaMD) solutions, alg

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Corporate Strategy Software: A Key to Business Success and Growth

ClearPoint Strategy

See how corporate strategy software can automate processes for any organization.

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How SaaS Helps Drive Digital Transformation for SMEs

TRG Blog

Software as a Service (SaaS) solutions have become increasingly popular for small and medium-sized enterprises (SMEs) looking to streamline their business operations and improve productivity. They offer businesses access to not only relevant, real-time insights but also opportunities and advanced tools to innovate faster, just like larger players in the market.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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The Role of a Michigan Construction Lawyer in Construction Defect Claims

Tishkoff

The Role of a Michigan Construction Lawyer in Construction Defect Claims Construction projects in Michigan can encounter various challenges, and one significant issue that often arises is construction defects. These defects can range from design flaws and faulty workmanship to material defects and building code violations. When faced with such defects, it is vital to understand the critical role that a Michigan construction lawyer plays in handling construction defect claims.

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The Malaysian Digital Consumer: Authenticity, Trust, and Curated Experiences

Impact

The post The Malaysian Digital Consumer: Authenticity, Trust, and Curated Experiences appeared first on impact.com.

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How Performance Management Works [4,000-Word Guide]

ClearPoint Strategy

How your company can achieve your strategy through performance management.

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