Sat.Feb 12, 2022 - Fri.Feb 18, 2022

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Alliance Management is not Rocket Science

Peter Simoons

In our Alliance Masterclasses we like to keep it very practical, in the sense that what we discuss in class can directly be applied to a participant’s situation. In between each lesson, we assign homework to apply the learnings to each individual situation and in the following lesson we will solicit feedback. Of course, we would like to know about our participants’ experience, but especially we are looking for learning points and areas that need further clarification.

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5G Technology a Key Catalyst for Industry 4.0, Finds Frost & Sullivan

Frost & Sullivan

SAN ANTONIO –Feb. 15, 2022– Frost & Sullivan’s recent analysis, 5G in Process Industries , finds that the limitations of 4G networks are enabling 5G technology to become an important ally for Industry 4.0. The high bandwidth and low latency provided by 5G networks are driving process industries to partner with strategic 5G providers. In addition to the organizational and economic benefits of industrial digitization, falling prices of technologies such as machine learning and Big Data a

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Finding Warm Introductions

Stellar Partnerships

Think about your own inbox. Which emails do you respond to the quickest? Do some emails take a little more thought and time to write your response. Are there ones that you delete with no response? I receive around 10 ‘sales’ emails every day. It’s very rare that I reply to them. Some of them just aren’t relevant, some of them are generic and sometimes I’m just too busy so it’s easier to press delete.

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A Day in the Life of a Software Engineer at Planview

Planview Blog

Roni Lev, Software Engineer at Planview. To play an instrument, you must be able to read sheet music. When travelling to a different country, you need to practice and learn the common vernacular of the country you are visiting. In the same way, to be a Software Engineer you need to have an extensive knowledge of programming languages. Roni Lev, a Software Engineer, is one of the faces behind the Planview Clarizen software and he knows a thing or two about all the above. .

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How Emotional Intelligence Plays Out in the Virtual Context

TRG Blog

As more companies offer flexible work arrangements and allow employees to work remotely, whenever and wherever they need to, emotions are becoming increasingly like a luxury item that very few can get their hands on. Or are they?

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Qualify and Research Your Sales Contacts

Chameleon Sales

In the past, we have discussed list cleansing and enhancement. We’ve espoused the importance of these processes. But now, let’s talk a little about how these processes work: how do you qualify and research your sales contacts. No Name, No Access. Let’s set the scene; you’re a salesperson on a mission, and you are moments away from landing a big sale.

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What Is A Strategic Plan? 6 Essential Steps

ClearPoint Strategy

Mistakes early on in your strategic plan can have major negative impacts and consequences later. You could need to redo your plan after eighteen months, lose staff buy-in, or fail to implement the strategic plan altogether. You don’t want to be left asking yourself, “What is a strategic plan really, and is ours any good?” months after you’ve implemented one.

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The Healthcare Industry Was Facing Challenges Even Before the Pandemic

TRG Blog

There was already a severe global shortage of hospitals and medical professionals pre-pandemic. Nurses, for instance, worked longer shifts, and hospitals, while still short-staffed, took in more patients than they could really handle. Furthermore, a significant portion of the healthcare budget was spent on chronic diseases.

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On-demand Food Delivery Services: Next Growth Frontier in Southeast Asia

Frost & Sullivan

San Antonio – Feb. 15, 2022 – Frost & Sullivan’s recent analysis, Southeast Asian On-demand Food Delivery Market , finds that the industry presents promising growth opportunities for market participants. Increasing internet penetration and mobile applications and surging internet subscribers accelerate market expansion. The gross merchandise value (GMV) of the market in the region is likely to reach $49.72 billion by 2030, up from $15.15 billion in 2021, registering a compound annual g

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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The Provocateurs: Episode 1 | Valerie Rainford: Passion Plus Purpose

Thinkers 50

Thinkers50 in partnership with Deloitte presents: The Provocateurs: podcast series. EPISODE 1. ABOUT THIS EPISODE. Valerie Rainford: Passion Plus Purpose. If passion and purpose are the currency of business, then Valerie Rainford has a lifetime of wealth from which to draw. Now, the founder and CEO of Elloree Talent Strategies, she is author of the award-winning memoir Until the Brighter Tomorrow: One Woman’s Courageous Climb from the Projects to the Podium.

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MigrationWiz Review: A Cloud Migration Tool for MSPs

Channel Insider

Launched in 2009, MigrationWiz by BitTitan is a SaaS solution that provides fully-automated, remote data migration. Users can move mailboxes, files, and archives from most sources to nearly any destination, including cross-platform migrations. MigrationWiz is a top migration tool because it doesn’t require any certifications or specialized training to use, and it’s fast and scalable, making it a great option for MSPs.

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The Top-Rated Incentive & SPIFF Rewards for Manufacturing Incentive Programs

ITA Group

The Top-Rated Incentive & SPIFF Rewards for Manufacturing Incentive Programs. In the past few years, manufacturing and retail organizations have increased the use of incentive programs to try and keep audiences engaged and loyal. Rebates and cash only go so far to motivate all roles inside your indirect channel and can be increasingly difficult to manage well with inventory, supply chain and suppliers in flux.

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Riding the Digital Wave: GM Set to Offer 45,000 Parts on its Digital Storefront

Frost & Sullivan

Driven by the conviction that online retail of automotive parts and accessories will be a $40 billion market by the end of this decade, GM announced the launch of a new online marketplace early this January. It is not a new idea – several automakers have been selling online for a while now, albeit in a limited way. However, what this initiative does is take the idea up several notches.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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ESG in the Air

INSEAD Knowledge

How the airline industry is riding a transformation to sustainability.

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How much do influencers charge per post?

Impact

Influencer marketing costs. In 2020, the global value of influencer marketing was estimated at a whopping $9.7 billion, according to Influencer Marketing Hub. In a 2019 survey by Mediakix , 48 percent of marketers found influencer marketing return on investment (ROI) better than other channels while another 41 percent said the ROI was comparable. Meanwhile, 71 percent of respondents agreed that customer quality increases and traffic from influencer marketing performs better than other sources.

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How CrowdStrike, Nasuni, and Pluralsight Scaled their Cloud Marketplace Strategies

Tackle.io

Victoria Celis, Cloud Marketplace Manager at CrowdStrike ; Lauren Guidry, Director of Global Deal Desk at Pluralsight (formerly A Cloud Guru); and Paul Horn, Director of Microsoft Alliance for Nasuni joined Tackle for a webinar about the opportunities of Marketplace and scaling operations to match Marketplace success. Each of the panelists discussed the benefits (and realities) of joining a Cloud Marketplace, the challenges they faced and the lessons they learned along the way.

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Hyundai Home Represents One More Strike in Favor of a Clean Energy Ecosystem

Frost & Sullivan

As the world moves towards clean energy, several OEMs are taking the lead to create integrated, smart, and sustainable energy solutions that cover both home electrification and vehicle charging needs. Hyundai’s recent announcement of the Hyundai Home energy ecosystem represents a one-stop-shop approach where customers can access high-quality solar panels, energy storage systems and electric vehicle (EV) home chargers on a single platform.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Where a Firm’s Value Truly Lies

INSEAD Knowledge

A new approach to uncovering the sum of all the parts of a modern firm.

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Dentsu Singapore forms alliance with partnership management platform impact.com to boost commerce offering

Impact

Singapore – Dentsu International (dentsu) Singapore has formed an alliance with leading partnership management platform, impact.com to enable and accelerate partnership opportunities for clients globally. The alliance will enable dentsu to leverage impact.com’s purpose-built performance platform to manage its client partnership activity at considerable scale.

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How CrowdStrike, Nasuni, and Pluralsight Scaled their Cloud Marketplace Strategies

Tackle.io

Victoria Celis, Cloud Marketplace Manager at CrowdStrike ; Lauren Guidry, Director of Global Deal Desk at Pluralsight (formerly A Cloud Guru); and Paul Horn, Director of Microsoft Alliance for Nasuni joined Tackle for a webinar about the opportunities of Marketplace and scaling operations to match Marketplace success. . Each of the panelists discussed the benefits (and realities) of joining a Cloud Marketplace, the challenges they faced and the lessons they learned along the way.

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3 Best Kept Secrets to Creating Long-Term Revenue Streams Within The Channel

Magnetrix

Listen to the podcast with guest speaker: Autum Grimm of PartnerTap. Aired on February 15, 2022. Table of contents: Introduction. What do organizations need to consider if creating long-term revenue through partnerships is their end-goal? Secret #1: Build strong relationships with your channel partners. Secret #2: Have a winning channel strategy. Select partners who are aligned with your channel strategy.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Making Sure That Everyone Knows Their Place

INSEAD Knowledge

Why formal structures and greater diversity create status disagreements and how to fix the issue.

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6 recommendations for recruiting influencers at scale

Impact

Influencer marketing can be an incredibly effective and rewarding way for brands to find customers, make sales, increase brand loyalty, and build trust. In fact, 63 percent of customers trust influencers’ thoughts about brands more than they trust the brands themselves. To make influencer marketing work at scale and to maintain mutually beneficial relationships with your influencers, you need to determine how to find and partner with influencers, how to track their success, and how to efficientl

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Dealing With the ‘Big Numbers Hangover’

The 2112 Group

The pandemic economy created unnatural growth and spikes for many vendors, creating a hangover effect that challenges performance and growth. The solution? Get boring. By Larry Walsh. The most prescient comment a channel chief made to me at the beginning of the month was this: “A twelfth of the year is over, but I haven’t made a twelfth of my number.”.

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Red Hat Enables Energy Companies to Embrace Digital Transformation and Smart Partnerships to Adjust to Dynamic Changes

Frost & Sullivan

SAN ANTONIO – Feb. 16, 2022 – The energy industry is undergoing the most dynamic evolution in its 150-year history, shares Frost & Sullivan in its white paper “Tectonic Shifts in the Energy Industry”. Oil and gas companies, by rebranding as energy companies and moving beyond petrochemicals, aim to power the world regardless of technology. Growing cybersecurity risks, lack of ability to fully leverage information, the unpredictability of renewable energy, and the struggle to optimize operatio

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Borgman Capital Adds Marit Harm as Fund Administrator & Marketing Manager

Borgman Capital

Read More “As we continue to expand Borgman Capital’s Private Equity platform, Marit will play an integral role in the execution of our firm’s strategic goals,” stated Sequoya Borgman, Founder and Managing Director. “We could not be happier to have someone with Marit’s experience on our team as we continue investing capital on behalf of our investors.”.

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Outreach never ends — 4 tips to keep recruitment going strong

Impact

Getting your impact.com partnership program off the ground may have involved an exciting flurry of recruiting or onboarding activity to get those first key partners up and running. But recruitment is by no means once-and-done. Continual partner recruitment is essential to any healthy partnership program, especially if your brand isn’t a household name yet.

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How to Fire your client

Managed Services Platform

Apple Podcasts: [link] Spotify: [link].

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