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In business, everyone talks about the importance of the strategy report : We can all agree it’s an essential document that provides an analysis of past performance and insight into the organization’s main objectives, strategies, and risks. What no one talks about is how hard it is to create one—the thousands of hours spent behind the scenes annually, gathering and inputting data, doing calculations, making charts, and producing dashboards by the outsized number of skilled employees dedicated to
Building strong relationships helps you win new business. It lays the foundations for successful partnerships and their growth and retention. In the words of the psychotherapist Mick Cooper: “Relational depth is a state of profound contact and engagement between people.”.
Best Practices for Hosting a Channel Partner Summit & Other Partner Events. Building relationships is the crux of all indirect channel efforts—whether it’s done through field and account managers, marketing efforts or channel program elements. But one of the best ways to build channel relationships is through events: summits, roadshows, tradeshows, conferences, incentive travel, expos and anything else that brings people together.
By Rachel Luoma Quality Control – I hear this term all the time in association management. We try to build quality control into every aspect of our work. From double checking member data entry to checking name badges before meetings, to ensuring financials are correct. Sometimes, quality control is so engrained in everything we do, … Continue reading Got Quality Control?
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
We all by now know that account mapping is critical to finding opportunities and understanding which accounts to target with each of your partners. For enterprise companies, with extensive ecosystems and thousands of partners, it’s difficult to pinpoint the correct partner for each deal. What you really need is complex account mapping across an entire ecosystem of partners, which can’t be done manually with spreadsheets.
Tip 21: Avoid Hidden Agendas. In the previous chapters, we have been emphasizing the value of communicating clearly and openly with your partner and of using terms whose definitions you have mutually agreed upon for the sake of clarity. More importantly, we have stressed just how essential building and maintaining trust is towards the success of your partnership or alliance.
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Tip 21: Avoid Hidden Agendas. In the previous chapters, we have been emphasizing the value of communicating clearly and openly with your partner and of using terms whose definitions you have mutually agreed upon for the sake of clarity. More importantly, we have stressed just how essential building and maintaining trust is towards the success of your partnership or alliance.
By Rachel Luoma Quality Control – I hear this term all the time in association management. We try to build quality control into every aspect of our work. From double checking member data entry to checking name badges before meetings, to ensuring financials are correct. Sometimes, quality control is so engrained in everything we do, … Continue reading Got Quality Control?
“Thinking is to humans as swimming is to cats; they can do it, but they’d prefer not to” Daniel Kahneman. When you head to your favourite restaurant, you survey the delicious menu hungrily- and then order the same thing you had last time. For me, it’s the same experience in the supermarket. I make a list for the week and then revert to the same brands.
As a country with a diversified portfolio of trading partners, Costa Rica exchanges good across the globe. When it comes to imports, consumer as well as capital goods take the center stage, focusing on raw materials for industry, mining and transportation. As for exports, opportunities abound in the Food & Beverage industry, since exporters not only benefit from having developed markets as end-consumers of their products, but also due to heavy reliance on Costa Rican exports.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
By Rachel Luoma. Image by Gerd Altmann from Pixabay. Quality Control – I hear this term all the time in association management. We try to build quality control into every aspect of our work. From double checking member data entry to checking name badges before meetings, to ensuring financials are correct. Sometimes, quality control is so engrained in everything we do, we may not realize how many layers of quality checks we have throughout our processes.
Impartner, a pure-play global leader in SaaS-based channel management solutions, announced a $50 million funding round last week, suggesting a bright future for channel management sales. The significant investment comes after Impartner said it experienced “rapid year-over-year growth.” The latest round brings the partner relationship management (PRM) and through channel marketing automation (TCMA) vendor’s total funding to $113 million.
For Andrew Doran, a program portfolio manager working in the banking industry in the U.K., managing risks in LeanKit has yielded big benefits. Read on to learn how he and his department leverage Planview’s Enterprise Kanban solution (AKA LeanKit TM ) to see at a glance all their risks and track the work as it gets completed across the organization. .
The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
GCC automotive aftermarket is expected to reach $8.9 billion in 2021. However, little information is available about businesses’ ongoing performance and short-term expectations. Frost & Sullivan has launched a new quarterly GCC Auto Aftermarket Business Sentiment Survey to address this challenge starting September 2021. Hence, from Q3 2021, GCC auto aftermarket business sentiment will be tracked quarterly, indicating whether the market is expected to expand or contract.
Hey affiliate, influencer, and partnership professionals, take a look at what your peers are reading. This content has helped tens of thousands of partnership professionals grow their revenue — let it help you too! Check out the five most-read pieces from the past quarter. . P.S. You can find an entire library of content on partnerships and partnership management at impact.com.
Vendors need to rethink their value propositions if they believe their products are only a tiny part of a partner’s sales package. By Larry Walsh. Anyone who lived through the Great Recession of 2008-09 remembers “too big to fail,” a phrase used to describe how some banks were so large that their collapse would scuttle the economy. Well, in the channel, we have the opposite, “we’re just a small part of the deal,” a phrase that reflects the capitulation of value and potential.
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Excerpted from From Start-up to Grown-up , by Alisa Cohn. Most founders hire friends, certainly at the beginning. It’s natural. You’re comfortable with each other, know something (but maybe not enough) about your work and your habits. That doesn’t mean you don’t face all the problems of any hire and in fact, you face a few more. Noam Wasserman, author of The Founder’s Dilemma and a professor who has researched the field of entrepreneurship extensively, says that you can hire a friend, but you ha
The world is facing an acute electricity shortage. China is rationing power supply to its factories. Europe is looking to Russia for supplies of natural gas to avoid electricity outages. Lawmakers in the US are declaring that keeping everyone warm during the upcoming winter season will be a higher priority than tackling a persistent pandemic. Against this backdrop, the key question for global mobility analysts like me is: “So what does this mean for electric vehicles (EVs)?
When COVID-19 hit in the middle of a major auto manufacturer’s recall effort, MarketSource quickly switched gears from face-to-face outreach to phone calls, attaining impressive results. The post MarketSource Auto Team Switches Gears During COVID-19 to Great Results | MarketSource Heroes appeared first on MarketSource.
In our toolsmith series we’ve been looking at IT manufacturers and software providers who aren’t looking for channel partners to resell their products to end customers. Rather, they are focused on selling their products directly to those channel partners for use in creating new services to sell to their customers. No longer do channel partners have to struggle to squeeze margin out of products in a highly price-competitive market.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
It’s probably happened to most of us. That momentary lapse of attention, thinking about a personal problem or distraction by an activity that ends in a slip, trip or fall. A stumble down a stairway. A trip over an uneven surface. Slipping on the ice. It can lead to a variety of regrettable events ranging from a simple bruised shin to an extremely serious injury.
The COVID-19 pandemic has made the commercial aerospace industry focus more on new technologies to help them to run the business operations more efficiently and provide better product offerings to their customers. In H1 2021, Frost and Sullivan performed a research study, “Disruptive Technologies Transforming the Global Commercial Aerospace Industry Through 2035”.
Selling via channel partners is complicated. Vendors vie for partner mindshare in a highly competitive environment. Keeping channel partners engaged with the vendor’s brand and driving revenue from the channel ecosystem is challenging. But, there’s one simple truth. The success of your partner relationships depends on how easy you make it, as a vendor, for your channel partners to sell your product/services.
New Research Sneak Peek: How the Pandemic Impacted Employee Engagement. For months, we’ve weathered and adjusted (then readjusted) to employee engagement and talent management changes brought on by the pandemic, including: The way work is done. What employees want from the work they do. Factors that determine whether employees stay or leave an organization.
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Impartner’s Olivier Choron shares insights from 25 years of working with partner portals. An elegant, intuitive interface. Up-to-date information. And information at your fingertips. These are but a few of the telltale signs of a good partner automation technology implementation.
SAN ANTONIO – Oct. 18, 2021– Frost & Sullivan’s recent analysis, Global Wound Care Solutions and New-age Technology Growth Opportunities, finds that participants in the wound care industry are investing heavily in technologies and solutions that require minimal/no medical intervention and can be used by patients, family and care providers.
Work from home (WFH) has become more prevalent than ever over the last few years. The pandemic of 2019 brought many offices all over the world to a standstill, as government-enforced lockdowns meant people had to stay home in order to prevent the spread of the coronavirus. Although many offices have reopened since some are choosing to remain closed and continue to allow workers to log in and work from home.
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