Rigsbee Research
JUNE 12, 2020
Convert your event from live to virtual and double meeting attendance in 6 weeks. Dawn Tiura, CEO & President at Sourcing Industry Group, a membership association of over 400 Global 1000 companies…representing an annual spend of $11 Trillion, shared her success in converting her live meeting to virtual in 6 weeks. With only 19 employees, […].
Jake Jorgovan
JUNE 9, 2020
I have an ego. Yep. Plain and simple. Not gonna deny it. I have an ego. At times, this has made me come off as arrogant. But, this ego has also helped me thrive into who I have become today. This article is about ego. The ego in you. The ego in me. The ego in all of us. It's about that inner struggle we all face. Ego has it's downsides. It can lead to us making arrogant business decisions.
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AM Consulting
JUNE 9, 2020
As an event planner during this time of the pandemic, most in-person meetings have likely been postponed for the foreseeable future and we’re all anxious for events to return. It’s likely for those first meetings, you’ll need to schedule venues and plan remotely. For us at Alliances Management, this is business as usual as we […]. The post Plan Events Effectively While Working Remotely appeared first on Alliances Management Consulting.
The 2112 Group
JUNE 11, 2020
Making training available to everyone will cultivate a strong, capable labor pool while showing empathy to partners and their families. By Larry Walsh and Anonymous. Introduction by Larry Walsh. At the height of the pandemic, a friend and colleague penned this piece about the value of extending training and enablement resources to everyone. The big idea: Enablement shouldn’t end with employment and vendors can help themselves by providing access to training and learning to former, furloughed, an
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Rigsbee Research
JUNE 12, 2020
Tom Papas, Executive Director Western States Roofing Contractors Association shares his perspective on following bylaws, leader fiduciary responsibility and quality governance. He suggests association executives rely on the law, common sense and empirical knowledge to stay on course. The post Ed Rigsbee’s Raw & Unedited with Tom Papas (WSRCA): Going by the Book appeared first on Ed Rigsbee association and membership growth.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Phoenix Consulting Group
JUNE 9, 2020
Published by TIDWIT Inc. at June 2, 2020. An interview with Norma Watenpaugh, CEO & Founding Principal, Phoenix Consulting Group. Q: You have been involved with the channel and emerging ecosystems for some time. How has the concept of partnership evolved over the past several years? NW: I would not say the concept of partnership has evolved so much as a recognition of how partnerships extend and enhance the business has evolved, especially with respect to channels.
The 2112 Group
JUNE 11, 2020
Making training available to everyone will cultivate a strong, capable labor pool while showing empathy to partners and their families. By Larry Walsh and Anonymous. Introduction by Larry Walsh. At the height of the pandemic, a friend and colleague penned this piece about the value of extending training and enablement resources to everyone. The big idea: Enablement shouldn’t end with employment and vendors can help themselves by providing access to training and learning to former, furloughed, an
Impartner
JUNE 7, 2020
Don’t let your partners be a one-hit wonder. Too many partners stop by your program, throw a lead out the window and go back to their work — only to drop off the next lead to your competitors. Don’t let this happen to your channel program. Create loyal partners and get them revenue-ready by giving them the right experience with the proper journey built out specifically for them.
PLM Alliances
JUNE 11, 2020
Do you keep telling yourself that if the right person heard your business pitch, you'd be successful? If so, join a line of others who feel the exact same way. How do you ensure the right decision maker hears your pitch and responds to it effectively? Unfortunately, there is no magic formula, but an elevator pitch is a great start. An elevator pitch is a quick, but effective, sales pitch used to garner interest in your business or brand.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
The Capital Alliance Blog
JUNE 9, 2020
By Neal Patel. Managing Director, Capital Alliance, and Energy Infrastructure Specialist, Oaklins. Three unprecedented events coincided to dramatically impact both supply and demand in energy markets worldwide. Middle-market oil and gas companies are feeling the pain. Yet we believe energy markets will rebound, depending on the answers to several key questions.
Dinkel Business Development
JUNE 8, 2020
I participated in a panel discussion not too long ago with a colleague that has a local marketing firm. We were addressing a specific industry group about marketing and business development tactics and how they’ve changed during the pandemic. We talked a lot about adjusting your marketing tactics, going virtual with events, building your relationships with COI’s but then one common theme we both kept coming back to was planning.
Partnership on AI
JUNE 9, 2020
To label or not to label: When might labels cause more harm than good? Manipulated photos and videos flood our fragmented, polluted, and increasingly automated information ecosystem, from a synthetically generated “deepfake,” to the far more common problem of older images resurfacing and being shared with a different context. While research is still limited, there is some empirical support to show visuals tend to be both more memorable and more widely shared than text-only posts, heightening the
PLM Alliances
JUNE 8, 2020
Build your partner planning framework. Partner planning aims to have the right quantity of products in the right places at the right times to satisfy customer demand in an efficient, cost-effective manner. While the concept seems elementary on the surface, the complexity arises once you dig deeper. A channel leader must review their partner plan to ensure the strategy aligns with the company’s desired business outcomes.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
PLM Alliances
JUNE 8, 2020
The essential first step to partner recruiting is to strengthen your partner business proposition. The partner business proposition is the value the channel receives from selling your company’s products and solutions. Forming a strong partner business proposition is a key part of improving your channel recruitment. You are probably familiar with the concept of a value proposition — the compelling statement detailing the value of a product or service relative to the competition.
PLM Alliances
JUNE 8, 2020
Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? A robust partner scoring method helps you understand partner strengths and weaknesses and increase return on each one. Partner scoring helps you: Manage your portfolio of partners. Best select who to manage.
PLM Alliances
JUNE 8, 2020
Channel partner incentives are often the largest single channel management spend for many channel leaders today and they raise a myriad of challenges. The first challenge is the pressure from the finance executives to meet cost of sales objectives that limit your ability to invest, even when it seems to make sense. Second is pressure from the product teams to create incentives that help new products expand, scale existing products or keep a legacy product relevant in the market longer.
PLM Alliances
JUNE 8, 2020
Over the past several weeks, we’ve focused on the key pre-engagement stages of shaping your partner channel, which we’ve bucketed into four key steps: Determining the needs of your channel. Creating a truly effective value proposition. Developing a targeted approach to find the partners your channel needs. Profiling your partners effectively to recruit more effectively.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
PLM Alliances
JUNE 8, 2020
Effective channel management is all about driving customer wins, managing channel sales, and building market coverage. As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results. Having a useful partner capacity planning model is a critical tool for making that happen.
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