Sat.Feb 17, 2024 - Fri.Feb 23, 2024

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Four Partnering Trends Taking Off in 2024

Partner Path

Don’t just see the future, put it to work in your partner program. In our annual webinar on channel predictions featuring Jay McBain, Chief Analyst – Channels, Partnerships & Ecosystems at Canalys, we discussed four trends impacting how we engage, empower and evolve partner ecosystems. Consider how these trends may impact or improve your partner program.

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Top 10 Truck Driver & CDL (Commercial Drivers License) Recruiters, Staffing Agencies, Headhunting, & Search Firms

Jake Jorgovan

Skilled truck drivers and those holding Commercial Drivers Licenses (CDL) are the backbone of the transportation and logistics industry, ensuring the timely and safe delivery of goods across vast distances. Their role is not just about driving; it's about upholding safety standards, meeting delivery deadlines, and representing the company on the road.

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Co-Sell Transformation Tech Stack

PartnerTap

Co-selling is suddenly the hottest topic in partner, channel, and sales circles. Why? Because companies are realizing the old sales playbook is broken and finally making sales transformation a top priority in 2024. Co-selling transformation is a journey that requires the right people, technology, and best practices. Our CEO, Cassandra Gholston , just shared our co-selling transformation playbook , so this article details the modern co-selling tech stack and related co-sell transformation service

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INSEAD Insights: February 2024 Research Picks

INSEAD Knowledge

New research by INSEAD faculty highlights the importance of better managing your time for productive teamwork. It also reviews existing research into family-controlled business groups and presents a framework to help estimate the impact of herd behaviour. In addition, recently published papers delve into the organisational challenges of public-private partnerships and how mindless browsing can be linked to a lack of job satisfaction. 1.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Video: A Hacker’s View of the Cyberthreat Landscape in 2024 – PPOV Bonus Episode Part 2

Channel Insider

Host Katie Bavoso continues her interview with Cody Kretsinger about the state of the cyberthreat landscape in 2024 in Part 2 of this first Channel Insider: Partner POV bonus episode. In Part 2, Katie and Cody discuss how IT channel MSPs and MSSPs can keep themselves and their clients safe in 2024 and what solutions and frameworks they should be implementing.

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The 11-Step Co-Sell Transformation Playbook

PartnerTap

We know that the old sales playbook no longer works and sales transformation is a top priority in 2024. Companies have changed how they buy products and services for their companies, and sales deals today are exponentially more complex than they were 10 years ago. The modern sales playbook must include all the other vendors, suppliers, and partners influencing your sales deals and make it easy for your sales reps to engage those individuals across companies that already have the trust of your bu

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Establishing Authorship in 7 Steps for AI Essay Generator Content

SEO Magazine

Establishing authorship for AI essay-generator content requires a deliberate approach. Step one is to clarify who created the original text. Next, ensure that any generated material aligns with your unique style and voice. Then, have processes to verify authenticity before publication. Further steps involve regularly updating information in line with current knowledge standards while preserving transparency about AI’s role in creation.

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Future-Proofing and Securing Network Infrastructure with Vandis Execs

Channel Insider

In this episode of Channel Insider: Partner POV, host Katie Bavoso sat down with Vandis CEO Andy Segal and CTO Ryan Young to discuss the critical importance of future-proofing and securing network infrastructure — plus, how emerging technologies like private 5G create new opportunities and challenges for hybrid organizations. Listen to the podcast: Watch the video: The importance of a future-proof network infrastructure As companies continue to embrace hybrid work environments and leverage cloud

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Top 10 Investment Banking Recruiters, Headhunters, & Executive Search Firms

Jake Jorgovan

Investing in top talent is one of the best investments any company can make. This is especially true in the high-stakes world of investment banking, where the caliber of personnel can significantly influence a firm's success and overall reputation. The industry's competitive nature and the complexity of its operations necessitate not just any talent, but the absolute best of the best.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Co-Sell Transformation Pitfalls

PartnerTap

As outlined in The Sales Transformation Imperative in 2024 , companies realize they need a new sales playbook to support modern buyers and win deals with more complex dynamics. Building a high-performing co-selling motion with your best partners is the answer. When done right, co-selling can source more pipeline for your direct sales teams and source more opportunities for your channel partners.

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Transforming Multinational SEO Challenges into Opportunities Through Collaboration

SEO Magazine

In the dynamic SEO landscape, agencies juggle complex tasks for large clients. Frequent Google updates can lead to ranking dips and resource-draining manual reporting, especially with vast ecommerce sites. Yet, those hurdles offer chances for growth. By using advanced technical tools and staying proactive, you turn these trials into advantages. Understanding Multinational SEO Complexities You face a tough puzzle when you dive into multinational SEO.

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EY and ServiceNow Deepen Ties to Tackle GenAI Compliance, Governance & Risk

Channel Insider

EY and ServiceNow have expanded their strategic alliance to offer robust solutions for generative AI (GenAI) compliance, governance, and risk management. Initially targeting the digital transformation of finance and tax services, the deepened alliance aims to optimize AI oversight and governance and help organizations meet regulatory requirements. Through tight collaboration, the organizations will deliver a suite of solutions that includes AI discovery, inventory management, policy enforcement,

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Top 60 Digital Marketing Agencies to Consider in 2024

Jake Jorgovan

Securing a top-notch digital marketing agency is the first step toward ensuring your business's success. The overwhelming number of options makes the decision daunting. It's like looking for a needle in a haystack. Luckily, you've landed in the perfect spot to simplify your search. My comprehensive guide will navigate you through the top digital marketing agencies, ensuring you find your ideal match.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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3 ways to tell if your partnership is shaky

Stellar Partnerships

Valentine’s Day saw an ocean of red roses, love hearts and chocolate as we celebrated the important relationships in life. In Melbourne, it was followed by the Taylor Swift tsunami of sparkles, joy and friendship. When a relationship is strong, there is nothing more satisfying than getting to know each other, discovering new things and creating new memories together.

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10 Top Features to Look for in Modern Business Reporting Software

ClearPoint Strategy

Discover the 10 features that set apart the best business reporting software. Enhance your decision-making with insights on functionality and capabilities.

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MSPs Well-Placed to Be the Employer of Choice to Australian IT Pros

Channel Insider

New data suggests that critical IT skills continue to command intense — and expensive — competition across employers. This is a major opportunity for MSPs… if they can be the employer of choice for these in-demand professionals. Talent’s More Than Money Salary Guide 2024 shows that several core IT skills are becoming unaffordable to many employers. According to the data, salaries have increased by as much as 35% across both cybersecurity and data analytics, and contract rates have increased by b

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Mastering HR Complexity in Large Organizations: A Consulting Guide

Jake Jorgovan

HR is challenging because professionals need the right mix of data and intuition. Things get even more complicated when dealing with HR in large organizations. Luckily, you’re on the right page to learn how to solve that issue. First, we’ll discuss the factors that determine HR complexity. Then, we’ll analyze 7 practical solutions, offering step-by-step action plans and real-life examples so you can start implementing them today.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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The Future is Human. The Decisive Key is YOU.

Planview Blog

Transformation comes fast and frequently, spurred forward by humanity’s endless capacity to discover and leverage digital innovations. How to respond to the changes those technologies precipitate is a constant theme of discussion across boardrooms and virtual meeting spaces. But when thinking about transformation and how much of it relies on immersion into an increasingly digital world, it is crucial not to lose sight of one essential fact: People will always be the most important catalyst

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Rising Demand for Hydrogen-based, Fuel Cell Electric Vehicle (FCEV) Trucks in North America Highlights Growth Potential for Enabling Hydrogen Infrastructure Market

Frost & Sullivan

One of the main themes at CES 2024 was the comeback of hydrogen and fuel cell powertrains. Hydrogen-powered trucks from Nikola and PACCAR, Bosch Mobility’s plans to debut a hydrogen combustion engine by year end, and Hyundai’s long-term vision of “an entire hydrogen energy ecosystem” spotlighted the transformative potential of hydrogen powertrains for the trucking industry.

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Video: Axiom Exec on Bringing Simplicity and Clarity to Observability and Log Management

Channel Insider

Host Katie Bavoso interviews Chief Extrovert of Axiom, Kendall Miller, about the independent software vendor’s ability to provide what he says is a more cost effective log management and analytics tool for better monitoring and observability as well as storage. Kendall explained how Axiom can save organizations up to 20x on their observability and datastore needs and how channel solution providers can partner with them to gain an entry point into business deal with a customer.

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Top 9 Due Diligence Consultants & Consulting Firms

Jake Jorgovan

In business and investment, due diligence is the cornerstone of success. It's not just a meticulous process; it's a critical step in making informed decisions. Due diligence consultants play a pivotal role in business transactions, especially in mergers and acquisitions. These consultants offer deep insights and thorough investigations into potential investments, ensuring that all parties have a clear understanding of the deal's intricacies.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Your step-by-step guide to creating a Marketplace listing that brands can’t resist

Impact

Swipe left or swipe right? Just like scrolling through dating profiles, first impressions matter in the world of partnerships. Building a knockout impact.com Marketplace listing can set you apart from the competition and make brands fall head-over-heels. This translates to more collabs (and more revenue, of course). Ready to steal the spotlight? Let’s explore how to build a top-notch profile that leaves brands saying “Wow!

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Companies to Action: Accelerating Digital Transformation with Disruptive Cloud Technologies

Frost & Sullivan

How Are Leading Cloud Providers Catalyzing Innovation in Cloud Security, Infrastructure, Platforms, and Services? In the race towards digital transformation, businesses are increasingly turning to the cloud to foster agility, maximize digital resilience, augment customer service management, and increase productivity. Now, spurred by developments in artificial intelligence (AI), machine learning (ML), quantum computing, and 5G, public cloud providers are poised to hasten the pace of AI adoption a

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3 Ways To Improve Your Business

Binfire Collaboration Blog

If your company seems to be stagnating or you aren’t getting the results you need or want, it can be a frustrating time. However, it’s also the perfect opportunity to bring things back to basics and address what is happening. Running a business is rarely easy or plain sailing, and from time to time, it’s good to get back to the drawing book and make necessary improvements.

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Mastering the Art of Higher Education Lead Generation: 8 Strategies for Success

Chameleon Sales

Higher education lead generation ? We may not initially think of this need for colleges and universities, but many schools are not entirely equipped with the latest technologies and sufficient staff for those busy months in the fall. That goes for the rest of the year, too—an outsourced call center can provide several benefits for these institutions year-round.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Referral Tracking Spreadsheet Instructions

Referral Rock

Here’s how to get started: Step 1: Click the Download button above ( or here ) Step 2: Click “Copy base” at the top of the page (you’ll need an Airtable account if you don’t have one, but you’ll be automatically registered for free) Step 3: When you’re ready to use the sheet, delete all sample records from the each table.

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Automechanika and Frost & Sullivan Forge New Partnership for Global Impact

Frost & Sullivan

London, 21 February 2024 — Frost & Sullivan is joining forces with Automechanika, the leading international trade fair for the automotive aftermarket, to enhance their offerings to industry professionals. This strategic alliance is designed to deliver a continuous flow of valuable content at Automechanika’s worldwide trade fairs, covering pivotal areas such as market trends, technology, innovation, and emerging business models, each contributing to transformative growth across th

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The Financial Implications of a Bad Business Name

Binfire Collaboration Blog

What’s in a name? The answer is an awful lot. Choosing a great business name can instantly lodge you in the minds of the right people whether it’s clients, customers, or potential employees. In terms of business finances, however, choosing a bad name can have several implications. While a poorly chosen name can lead to various consequences, here are some very specific financial implications.

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