Corporate partner or charity competitor?
Stellar Partnerships
MARCH 20, 2022
Change has a way of sneaking up on you before you realise it. Last weekend I cleaned out a big cupboard and found in its deep recesses an antique gem: a Sony Walkman. Back in the 1980s and 1990s it was the height of fashion, kickstarting a whole new era of walking for exercise. Sony thought they owned the market- until 2001 when Apple launched the iPod.
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