Sat.Oct 23, 2021 - Fri.Oct 29, 2021

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3 Little-Known Ways to Engage Your Channel Partners

Magnetrix

Listen to the podcast with guest speaker: Tan Tran of SAP Concur. Aired on October 25, 2021. Table of contents: Introduction: 3 little-known ways to engage your channel partners. Have a solid partner engagement strategy. Little-known way # 1: Define the opportunity with channel partners. Remember the opportunity at all times. Little-known way # 2: Commit to a cadence with channel partners.

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Conscious Consumer, Hidden Audience

Stellar Partnerships

As vaccination rates climb, we’re heading into the Spring sunshine like bears out of hibernation. We’ve all made adjustments and, like my waistline, things are not likely to bounce back into the same shape. How many of you are likely to be back in the office full time? Anyone keen to squeeze their feet back into high heels?

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How to Collaborate Among Competitors?

Peter Simoons

In a recent virtual coffee call, I was asked how to organise a governance structure for a collaboration of 10 competitors. It was a situation in which the companies agreed to work together to solve a technical challenge that they were all facing. The final solution would be to benefit all of them.

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Aligning Individual and Organisational Values

INSEAD Knowledge

How employees’ personal values fit within their organisation.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Most sales pitch one-liners are ineffective, and how to fix it

CoSell

Highlights covered in this post include:

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More Trending

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An Insider’s Guide to Modern PPM: Evolving Approaches and Technology

Planview Blog

PMOs are in a state of transition: ever shifting to support different teams, ways of working, strategic objectives, transformation programs, priorities, and more. Managing this level of complexity and constant change requires a modern approach to PPM – one that positions the PMO to become a more strategic creator of business value. “ The Insider’s Guide to Modern PPM ” defines what this means and the competencies needed to confidently and effectively traverse the journey.

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The Sustainability Imperative for the Legal Profession

INSEAD Knowledge

Lawyers should step up to help the world seize its “last best chance”.

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Five essential tips for creating a good influencer marketing strategy

Impact

Reading time: 8 minutes. More than two thirds of retailers in North America use some form of influencer marketing as part of their marketing strategy. Almost half of US and UK digital marketers use at least 10% of their marketing budget on influencer marketing. With those numbers rising every year, knowing how to shape a successful influencer marketing strategy is key to promoting your brand. .

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MSPs Expand Security Practices to Meet Demand: Kaspersky

Channel Insider

Most managed service providers (MSPs) plan to grow their cybersecurity practices to meet demand from companies worried about the massive increase in threats that occurred at the same time that they had to deal with a dramatic shift to hybrid work environments brought on by the COVID-19 pandemic. In a report released last week, cybersecurity vendor Kaspersky found that 93 percent of MSPs in North America intend to expand their portfolios of IT security services, with threat intelligence being the

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Frost & Sullivan Recognizes Arbe With the 2021 Europe New Product Innovation Award for Advancing Autonomous Vehicle Technology with Its 4D Imaging Radar Chipsets

Frost & Sullivan

LONDON, UK — October 27, 2021 — Based on its recent analysis of the European 4D imaging radar for autonomous vehicles market, Frost & Sullivan recognizes Arbe Robotics Ltd. with the 2021 Europe New Product Innovation Award for its proprietary 4D radar technology for advanced driver-assistance systems (ADAS), Level 2+, and fully autonomous vehicles.

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How to Create a Safe (and Open) Online Space

INSEAD Knowledge

Regulatory and business challenges must be met for an internet that is both safe and allows for freedom of expression.

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Top five examples of commerce content types

Impact

Estimated reading time: 4 minutes. Think about the last time you bought something other than the usual. What did you do? For every purchase outside of our routine, whether it’s a new pair of hiking boots or a gift for Father’s Day, you most likely spent time doing at least some research to find the most recommended or best product or to get ideas. You probably gather this research by looking at trusted resources such as editorial reviews from your favorite sites.

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All About the 'Great Resignation' – Why Millions Leaving Their Jobs

TRG Blog

The “Great Resignation” is a phenomenon that describes a higher-than-normal quit rate of workers. Since the rollout of COVID-19 vaccine programs in April 2021, the increase in the number of shots administered directly correlates with the number of workers who quit in a single month. And it has surpassed the all-time US record. Quitters continued to establish records in the months that followed.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Here’s Your Agile Track Recap from Accelerate

Planview Blog

In case you missed it, Planview’s premier customer conference was bigger and better than ever this year! The virtual event attracted almost 2,800 registrants from more than 45 countries on Sept. 21-22. On the jam-packed agenda were several presentations, customer stories, and roundtable discussions aimed at supporting Agile leaders at all levels of the organization.

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Companies Must Put Equality at the Heart of the Race to Zero

INSEAD Knowledge

Singular pursuit of net-zero by 2050 could exacerbate inequality and derail our chances of a climate-resilient future.

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Technology Integration will have Strategic Implications on Future Growth of the Digital Grid Market

Frost & Sullivan

SAN ANTONIO – Oct. 28, 2021 – Frost & Sullivan’s recent analysis, Global Digital Grid (Sensors, Meters, and Communications) Growth Opportunities, finds that technological advancements and countries’ emphasis on climate change policies are expediting market growth of the global digital grid. Aging infrastructure, the need for higher reliability and resiliency, increased distributed resources, and the declining cost of digital solutions will also compel economies to adopt a digital

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Cisco’s Denzil Samuels on Driving Better Customer Experiences

The 2112 Group

Denzil Samuels, vice president of the global CX Partner Practice at Cisco, joins Channelnomics Changing Channels host Larry Walsh to discuss how vendors can enable partners to meet shifting customer experience expectations. Customer experience is the new name of the game. While “the customer is always right” might not always be true in practice, what is certainly true is that as the technology market shifts to a service-based model, customer experience is the deciding factor for service success.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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6 Steps to Take Now Before an Emergency Strikes

CenterPoint Group

Hurricanes, power outages, fires, floods, earthquakes, terrorism. These events can cripple your business operations in just minutes. How quickly your organization gets back to business often depends on the emergency planning done today. What are the steps you can take to safeguard your people, equipment and data? Carefully assess your internal and external functions to determine which staff, materials, procedures, equipment and data are absolutely necessary to keep the organization operating.

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Rebecca Finlay named as CEO: A Letter from Eric Horvitz, Chair of the Board of Directors

Partnership on AI

Share. Our Blog. /. Blog. Other. Rebecca Finlay named as CEO: A Letter from Eric Horvitz, Chair of the Board of Directors. PAI Staff. October 26, 2021. Content Wrapper. Click here to start editing. -->. Content Row. Click here to start editing. -->. Dear PAI Partners, I would like to let you know that, following an extensive international search, the Partnership on AI’s Board of Directors has unanimously and enthusiastically appointed Rebecca Finlay as CEO effective immediately.

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The Future of Privacy in a Hyper-connected World

Frost & Sullivan

The future of privacy and cybersecurity has been at the forefront of concerns around the digitization of data for over a decade. The future of privacy and cybersecurity has been at the forefront of concerns around the digitization of data for over a decade. The digital age has brought about a hyper-connected world. Vast amounts of data are added to the internet and shared via connected devices every day.

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5 Best Practices For Customer Loyalty Marketing Programs

ITA Group

5 Best Practices For Customer Loyalty Marketing Programs. According to Marketing Metrics , the success rate of selling to an existing customer is 60–70%, while the success rate of selling to a new customer is only 5–20%! Not only that, according to Criteo , 52% of customers say loyalty programs are one key reason they choose specific retailers or brands.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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CenterPoint Membership Benefit #5: No Cost for Membership

CenterPoint Group

CenterPoint Group is your trusted procurement advisor that provides high touch service at no cost. We are here to ensure you have the communication and service levels you expect and require from your supplier partners. Book time with your assigned Customer Success Manager to see how this works.

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Channeltivity becomes HubSpot App Partner with a Certified Integration

Chaneltivity

Charlotte, NC – Today, Channeltivity announced that it has joined HubSpot’s App Partner Program with a certified integration for its flagship Channeltivity Partner Relationship Management (PRM) solution. HubSpot , a leading customer relationship management (CRM) platform, works hand-in-hand with App Partners like Channeltivity to help grow their business through extending the product value of their apps, and distributing quality apps through the HubSpot App Marketplace.

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Revenue Leaders: Pipeline Not Where You Expected?

Market Source Inc

Revenue leaders are often blind-sided with a sales pipeline forecast that starts going sour. The problem can be solved with a diagnostic approach. Explore practical solutions with our handy symptom checker. The post Revenue Leaders: Pipeline Not Where You Expected? appeared first on MarketSource.

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Strategies for a Small to Medium-sized Enterprise to Engage in an Existing Ecosystem

TIM Review

Strategy is about making choices, trade-offs; it's about deliberately choosing to be different. Michael E. Porter. Professor at Harvard Business School. Introduction. Recent advances in ecosystem theory prescribe that small and medium sized enterprises (SMEs) need to develop offers that are modular and form complementarities with other offers that are unique or supermodular (Jacobides et al., 2018).

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Consolidation of Two Titans in the Fleet Management and Leasing Industry: Will it Shrink the Ecosystem?

Frost & Sullivan

Two separate collaborations, the merger of Wheels Inc – Donlen , and another potential collaboration of ALD Automotive and LeasePlan , best-in-class fleet management companies, to offer improved services and more effectively cater to the growing demand from corporates and individuals. The global vehicle leasing and rental industry faced a tough 2020 due to the pandemic.

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How Resilience is Powered by Digital Technologies

Thinkers 50

by Michael Wade, Didier Bonnet, Tomoko Yokoi and Nikolaus Obwegeser. Sometimes we can find inspiration for how to compete in the future by looking into the past — in particular, at the stories of the ancient Greek poet Hesiod. Hesiod described the story of the hydra, a creature that guarded the entrance to the Underworld, that had a special power — when one head was cut off, it was able to grow two others to replace it.

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Infographic: Why Manufacturers and Consumer Goods Companies Should Care About Right to Repair

CGS

We surveyed 500+ consumers on their knowledge of the Right to Repair movement and their views on promoting environmental sustainability. The results show consumers want to reduce e-waste and many are up to the do-it-yourself (DIY) challenge—with a little help of course. Smart manufacturers can take advantage of these trends not only to show sustainability leadership but also to reduce customer effort , provide a better customer experience (CX) and drive customer loyalty.

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