Sat.Oct 09, 2021 - Fri.Oct 15, 2021

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Alliance Efforts Through a Different Lens

Peter Simoons

Look at your Alliance Efforts Through a Different Lens. I’ve seen some recent developments, not necessarily in the business space, but more in the public domain where organisations are trying to work together. During these efforts to work together, all organisations are represented by their leaders. Now, you would expect that, especially in the public domain, leaders would be capable of stepping over their own egos.

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The Role of LMS in Partner Management in the Channel Ecosystem

Mindmatrix

Traditionally learning management systems (LMS) are associated with the training and education of teams within the organization, including in-house sales teams. However, the role of LMS has now expanded to include the channel ecosystem.

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Making Your Case

Stellar Partnerships

Children are the evil geniuses of persuasion. They’re able to make their case in a way that hits all of our hot spots and pain points to get the outcome they want. I remember well the bedtime battles that would happen in my house.

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Secureworks’ Wendy Thomas on Cybersecurity and how Partners can Help Customers Stay Protected

The 2112 Group

Wendy Thomas, CEO and President at Secureworks, joins Larry Walsh to talk about how to best enable cybersecurity for human progress and how partners can play a role in supporting customers along the way. By Larry Walsh. It’s clear the issue of cybersecurity is one that’s only getting worse. In the past 15 years, we’ve seen significant transformation in terms of how cybersecurity attacks play out, going from being disruptive to actively stealing or manipulating data.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Moving from Voice to Power

Board Source

“The recognition that organizational power and voice must be authorized by those impacted by the organization’s work.”. These words come from BoardSource’s new way of framing the role of nonprofit governing boards. And they resonate profoundly with me and my colleagues at Fund for Shared Insight , a national funder collaborative aiming to improve philanthropy by promoting and supporting ways for foundations and nonprofits to listen and respond to the people and communities who are most impacted

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Best B2B Content Marketing Agencies, Services, & Companies in 2021

Jake Jorgovan

Because B2B content marketing is our core business, we’ve done the hard work for you. Based on our own experience and knowledge, we’ve researched the best B2B content marketing companies, agencies, and consultants in the world to give you a list of recommended resources that are tried and tested. But before we get to the list, it makes sense to understand the importance of content marketing agencies, so we’ve thrown in a section on what content marketing is, the most common reasons it fails, wha

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THE FIRST DATE WITH A CORPORATE

Be Partner Ready

When meeting a corporate for the first time, it’s a little like First Dates. Or, for those of you that have been binge watching Bridgerton – a Debutante ball. Aaah Bridgerton. A period drama that’s oh so proper and oh so naughty. With a mightily fine Duke of Hastings that’s far from stuffy. What I love about this show – and why it makes me think of corporate partnerships – is that Daphne, the protagonist, is a modern lass who knows her worth.

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The Politics of Influence in Top Management Team Meetings

INSEAD Knowledge

Interactions between the chief executive and other members of the top management team appear to follow distinct scripts. Managers who take note can boost their standing or stay out of harm’s way.

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Key Business Snapshot: Peru

Powerlinx

Recognized as the world’s second largest exporter of avocados and main supplier to Europe, Peru boasts a vast array of opportunities for local exporters to reach new markets. Improvements in its international supply capabilities coupled with a strong scope of top trading partners including US and China make exporting in Peru an attractive venue. Peru’s main exports consist mainly of ores, precious stones and on a smaller scale, several commodities such as coffee, tea, mate and spices, that have

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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A Day in the Life of a Senior Customer Care Manager

Planview Blog

Everyone knows that when you sell a product, it must be high quality and there should be need for it in the marketplace. Once this has been established, companies have to make sure the product has excellent customer service and support. No one understands this more than Yessica Archilla, a Senior Customer Care Manager at Planview. Yessica, who many would describe as passionate, driven, and direct, yet approachable, manages several customer support product teams at Planview. .

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Top 5 Growth Opportunities in the Global E-waste Recycling Market

Frost & Sullivan

Frost & Sullivan’s Sustainability team highlights the potential offered by circularity on International E-waste Day. An alarming rise in E-waste volumes due to the explosive growth in consumption of electrical and electronic equipment (EEE) is forcing manufacturers, distributors, and retailers to explore new business models. This has brought circular electronics under the spotlight wherein manufacturers focus on developing and promoting the use of recycled and refurbished electrical and elec

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Introducing Red Hat Marketplace for Tackle

Tackle.io

Here at Tackle, our mission has always been to help our ISV customers meet their buyers where they want to buy. As more and more buyers are turning towards a Cloud Marketplace procurement strategy, we are seeing a growing number of ISVs come to Tackle for help in starting and scaling their digital sales journey. So, when opportunities around Red Hat Marketplace and IBM more broadly came knocking, we took notice.

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4 Blueprints for Your Enterprise’s Cloud Strategy

TRG Blog

The ongoing pandemic has further highlighted the importance of being an agile and resilient enterprise. In many cases, a successful transition to the cloud is among the most critical factors in building agility and resilience. Still, many enterprises are wondering where to start with their cloud strategy.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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CGS Receives 2021 Customer Experience Innovation Award

CGS

10/14/2021. Recognized for Business Process Outsourcing Solutions in a disruptive period for customer service. New York, NY – October 14, 2021 – CGS, a global provider of business applications, enterprise learning and outsourcing services, announced today that it is the recipient of the 2021 Customer Experience Innovation Award for Business Process Outsourcing (BPO) Solutions.

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Xperi Named 2021 North American Company of the Year by Frost & Sullivan

Frost & Sullivan

SANTA CLARA, Calif. —October 14, 2021— Based on its recent analysis of the North American connected car media market, Frost & Sullivan recognizes Xperi (Xperi Holding Corporation – NASDAQ: XPER) with the 2021 North American Company of the Year Award. A leading service and software provider, Xperi® was commended for the strong culture of innovation it has cultivated in order to expand in the connected radio market.

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Cold Stress: Top Questions Answered

CenterPoint Group

Get answers to the top questions about how to protect your employees against the dangers of cold stress when the temperature drops, including warm-up schedules and survival strategies. Q : What is cold stress? A : According to the National Institute for Occupational Safety and Health (NIOSH), what constitutes cold stress and its effects can vary across different areas of the country.

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Thinkers50 Hall of Fame 2021: Sue Vinnicombe CBE

Thinkers 50

Sue Vinnicombe CBE has been inducted into the Thinkers50 Hall of Fame 2021, in partnership with Haier. A professor at the UK’s Cranfield School of Management, Sue Vinnicombe’s research interests focus on the lack of women in leadership, specifically on corporate boards; women’s leadership styles and the issues involved in women developing their executive careers.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Why Event Visioning Is So Important, & How to Do It

ITA Group

Why Event Visioning Is So Important, & How to Do It. As the events industry makes a comeback, attendees are expecting more from their live event experiences. The big question on every event professional’s mind: how should events look going forward? Even more pressing, how can you provide a remarkable experience that will deliver on the educational and emotional needs of attendees so they think attending is “worth it”?

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Increasing Demand for Premium Dietary Options Fueling the Global Pet Food Ingredients Market

Frost & Sullivan

Growing consciousness of pet health and wellness pushes the growth of functional and specialized ingredients. SAN ANTONIO – Oct. 13, 2021– Frost & Sullivan’s recent analysis of the global pet food ingredients industry finds that pet owners’ growing emphasis on the quality of their pet’s diet is inflating the demand for premium pet food. This is driving the global pet food ingredients market, which is expected to reach $1.21 billion in revenue by 2026, up from $818.9 million in 2020, at

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An Unintended Side-effect of Hedge Fund Activism? Human Capital Loss

INSEAD Knowledge

When hedge fund activism triggers an exodus of key employees, everyone loses.

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Impartner Raises $50M to Accelerate Growth

Impartner

Recognition continues streak of recognition Impartner’s Program Compliance Manager, which solves a top issue for channel managers: Program compliance. Program Compliance Manager is industry’s only solution that automates partner tiering to ensure greater compliance while reducing administrative time and overpayments.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Top Cloud Managed Service Providers & Leaders of 2021

Channel Insider

Organizations en masse are adopting cloud infrastructure to compete with the ever-changing digital landscape. In the shift from legacy systems and physical, on-premises hardware, many companies are ill-equipped to make a more profound commitment to cloud workloads or don’t have the internal resources to do so effectively. Like managed services of decades past, big-name consultancies and niche innovators can offer clients the benefits of outsourcing cloud service management.

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Cisco Lauded by Frost & Sullivan for Supporting Industrial IoT Deployments with Its Leading Portfolio of Secure and Scalable Solutions

Frost & Sullivan

SANTA CLARA, Calif. — October 12, 2021 — Based on its recent analysis of the global Industrial Internet of Things (IIoT) market, Frost & Sullivan recognizes Cisco Systems with the 2020 Global Enabling Technology Leadership Award. With solutions ranging from routers, switches, and security to wireless, Cisco’s products help industrial organizations deploy IIoT technologies and accelerate their digitization efforts.

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California Enacts New Law to Regulate Charitable Fundraising Platforms

Pearlman + Pearlman

On October 7, 2021, California Governor Gavin Newsom signed into law Assembly Bill 488 , which amends The Supervision of Trustees and Fundraisers for Charitable Purposes Act and establishes a new statutory framework to regulate online charitable fundraising platforms. In a joint press release issued by Governor Newsom and Assemblymember Jacqui Irwin, they noted that, “[a]s currently written, California’s solicitation laws do not specifically reach these online platforms,” leaving a gap in the r

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The 6 Roles of an Effective Chief Channel Officer

PLM Alliances

In our industry, there are few roles as opaque as the head of channel. It's fairly simple to define the VP of sales role, chief marketing officer, or chief financial officer. But the role of chief channel officer (CCO) is more ambiguous. What's the difference between a good CCO and a great one? What makes a CCO an integral part of the company leadership team or creates the conditions for outsider status?

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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How Does B2B Sales Outsourcing Work?

Market Source Inc

With the right partner, an outsourced sales model has great depth across all facets of B2B sales - sales process design, sales data and analytics, technology infrastructure, team management and coaching. The post How Does B2B Sales Outsourcing Work? appeared first on MarketSource.

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Over 50% of Hospitals will Accelerate Digital Investments to Meet the Quadruple Aim

Frost & Sullivan

SAN ANTONIO – Oct. 13, 2021– Frost & Sullivan’s recent analysis finds that the healthcare sector’s increasing focus on meeting the Quadruple Aim—enhancing patient experience, reducing costs, improving health outcomes, and improving clinician experience—has encouraged healthcare organizations to invest in digital health solutions. Frost & Sullivan’s recent survey concluded that more than 50% of hospitals are accelerating information technology (IT) investments to cope with the chall

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What Nonprofits Should Be Asking About Virtual Currency Regulation and Fundraising

Pearlman + Pearlman

Takeaway – Nonprofits can avoid risk by accepting and immediately liquidating donations of cryptocurrency. If they are planning to hold onto virtual currency for the long term, nonprofits should make sure they use platforms that are properly licensed and registered, and figure out how virtual currency can be incorporated into the nonprofit’s larger financial strategy.

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