ClearPoint Strategy
DECEMBER 9, 2021
Strategic planning and operational planning are both vital to an organization’s success. Oftentimes, organizations use both terms to mean the same thing, but they shouldn’t. Are they the same? If not, what’s the difference? Do you need both? We hear these kinds of questions frequently. To help answer them, first we’ll walk through the definitions of strategic planning vs. operational planning.
INSEAD Knowledge
DECEMBER 5, 2021
People who see their work as a calling tend to be regarded as better employees, with unintended consequences for co-workers as well as their organisation.
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Peter Simoons
DECEMBER 5, 2021
Trust is one of the cornerstones in successful alliances and partnerships. We build trust in many ways, for instance, we observe people’s behaviour and unconsciously it helps us to answer the question “Can I trust this person?” Similarly, we keep an unconscious eye on things like how one performs actions, lives up to commitments, and we assess if body language tells us the same as a person’s verbal language.
Be Partner Ready
DECEMBER 7, 2021
Former BePartnerReady.com® student the Heart Foundation signed up a new partnership with Coles in 2020. Together, their goal was to support Australians’ aspirations to become healthier and more active. Coles launched the Coles Health Hub , a one-stop online portal offering practical information & solutions around exercise, diet & nutrition, mental health and most importantly, motivation.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Stellar Partnerships
DECEMBER 6, 2021
It’s two weeks to Christmas and everyone I know is looking a bit stressed. If you’ve got kids, then you’re probably juggling all of the concerts, prize-givings, valedictories and performances that we couldn’t fit in during lockdown. It feels like you’ve got Heathrow air traffic control in your head and you’re worried that you’ll crash one of the planes at any minute.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Planview Blog
DECEMBER 8, 2021
Effectively selling Agile to executives is more than just getting the go-ahead for an Agile transformation. Because Agile includes a culture shift and a mindset change, as well as funding, you need executives to truly buy in to the approach. If you’ve gotten approval from leadership to embark on an Agile transformation, you may be gaining momentum from Agile teams embracing new ways of working and benefits like faster delivery, better quality, and improved morale.
INSEAD Knowledge
DECEMBER 6, 2021
The incentives that drive PE firms have an interesting by-product: a reduction in income inequalities, such as the gender wage gap.
ClearPoint Strategy
DECEMBER 10, 2021
Most organizations begin their reporting process in Microsoft Excel and PowerPoint—and typically don’t consider alternatives until their reporting becomes too robust or complex. They then begin looking for new tools in the marketplace and often find that creating the insightful reports they need will require a best-in-class reporting tool. Companies looking for reporting software need a solution that can handle five major components: Structure.
Impact
DECEMBER 9, 2021
This time last year, I was recapping a year of unprecedented challenges and changes brought on by COVID, and a parallel epidemic of social woes. We’re still wearing masks in most places, but things are moving in the right direction, in and out of lockdown. Our kids are back in school in most regions, and there have been significant advancements in vaccines to protect ourselves.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
TRG Blog
DECEMBER 10, 2021
Ushio Reinetsu, a global provider of air-conditioning and refrigeration systems for ships, has rolled out its ERP in just 3 months as a part of its digital transformation. Particularly, the new solution is expected to boost the company’s after-sales revenues.
Partnership on AI
DECEMBER 8, 2021
Share. Our Blog. /. Blog. Demographic Data. Shedding Light on the Trade-offs of Using Demographic Data for Algorithmic Fairness. Sarah Villeneuve, McKane Andrus, Hudson Hongo. December 8, 2021. Content Wrapper. Click here to start editing. -->. Content Row. Click here to start editing. -->. As an increasing number of organizations deploy algorithmic systems to help them make decisions, alarming new examples of algorithmic discrimination continue to emerge.
ClearPoint Strategy
DECEMBER 10, 2021
Every organization must make a big strategy shift at some point or another to stay at the forefront of its industry. In some cases, a big strategic change may also be necessary to simply survive. Successfully shaping and executing a new strategy is challenging, but there are a few standout examples we can all learn from. Here are five companies with good strategy execution, coming from different markets and industry positions. 1.
The 2112 Group
DECEMBER 7, 2021
Nick Tidd, vice president of global channel sales at Poly, joins Channelnomics’ Changing Channels host Larry Walsh to discuss how vendors can better meet customers’ evolving technology needs. The COVID-19 pandemic changed the way the world thinks about work as employees grew accustomed to using their own devices and technology platforms. Now, as employees return to the office, they’re seeking the same rich technology experience to which they’ve become accustomed.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Impact
DECEMBER 7, 2021
Est. reading time: 6 minutes. Both consumers and retailers have had enough of ads. Digital advertising is becoming a less cost-effective mode of customer acquisition as already inflated costs per acquisition (CPA) continue to rise and performance sinks. Events such as recent privacy shifts at Apple , for example, caused the average cost of conversion for ecommerce marketers to surge 200 percent for tracked users and 155 percent for non-tracked users during a six-month period. .
Frost & Sullivan
DECEMBER 8, 2021
San Antonio – Dec. 8, 2021 – The rising purchasing power of younger consumers and the proliferation of channels make it critical for retailers to innovate their customer engagement strategies. As digital experiences become increasingly personalized, retailers need to have a holistic view of the customer to ensure optimal, targeted customer interactions.
Chameleon Sales
DECEMBER 8, 2021
The holiday season has commenced, and the turn of the calendar is quickly approaching. We have written extensively about the importance of list cleansing and list enhancement. This is the annual call to action to cleanse your email and contact lists. Last year we discussed the impact the COVID-19 pandemic had on your contact lists. Those impacts have continued to wreak havoc on bounced emails and invalid contact information.
Mindmatrix
DECEMBER 9, 2021
Salespeople spend a lot of time looking for the right assets to share with prospects when instead, they should be selling. Channel partners on the other hand, just share whatever they feel is a decent fit, and, if they don’t find the right marketing support and assets, they may instinctively just move on to other vendors’ products and start pushing them instead.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
INSEAD Knowledge
DECEMBER 7, 2021
Mixed outcomes from COP26 mean business schools must step up to help business leaders accelerate the transition to a net-zero global economy.
Frost & Sullivan
DECEMBER 7, 2021
San Antonio – Dec. 8, 2021 – Frost & Sullivan’s recent analysis finds that the long-term, sustainable impact of hybrid work and the adoption of digital channels are creating an unprecedented wave of webinars and virtual events. The global webinars and virtual events market is projected to reach $4.44 billion by 2025, up from $1.57 billion in 2020, growing at a compound annual growth rate of 23.1%.
ITA Group
DECEMBER 7, 2021
Ongoing Customer Loyalty: Add Customer Appreciation Tactics to Your Strategy. You don’t need to be reminded of the importance of keeping your customers happy. But as a business grows, they tend to focus on scaling, processes and acquisition, and in turn, become more impersonal and colder toward their customers. Keeping your customers happy is about making them feel like you care about them.
Impact
DECEMBER 8, 2021
NEW YORK —December 8, 2021 — impact.com, the world’s leading partnership management platform supporting more than one million partnerships for more than 1,900 brands, today announced record growth in 2021. In the last year, impact.com has seen enormous traction with success in new capital funding, two acquisitions, and four new tech integrations.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Market Source Inc
DECEMBER 9, 2021
Carole Liu is constantly upgrading her skills so she can expand her responsibilities as a Business Analyst She’s now studying for her 4th Salesforce certification. Read her story. The post MarketSource Employee Spotlight: Carole Liu appeared first on MarketSource.
Frost & Sullivan
DECEMBER 6, 2021
The EICMA Fair, one of the world’s largest international two-wheeler trade events, was back in top gear. The 78th edition of the annual show – fittingly billed “the Adrenalin is back” – was held between November 23-28 in Milan, marked by the presence of heavyweights like Yamaha, Kawasaki, and Honda. While the high concept bikes and glitzy accessories (and an appearance by recently retired MotoGP legend Valentino Rossi) were a massive hit with the audience, my interest was pique
Partnership on AI
DECEMBER 8, 2021
Share. Our Blog. /. Blog. Other. Welcoming New Team Members and Roles at PAI. PAI Staff. December 8, 2021. Content Wrapper. Click here to start editing. -->. Content Row. Click here to start editing. -->. We are pleased to announce new team members and roles at the Partnership on AI (PAI), furthering our work in Inclusive Research and Design, Shared Prosperity, and AI Safety.
Impact
DECEMBER 7, 2021
After decades in the martech industry and spending two years researching and writing the definitive book on partnerships, impact.com CEO Dave Yovanno has some unique insights into the evolution of the channel. He shared some of those insights in a new episode of PartnerUp: The Partnerships Podcast , where he joined hosts Jared Fuller and Michele Albanese to talk about the evolution of modern partnerships from the first consumer mutiny against advertising to the most innovative new brand-to-brand
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Tackle.io
DECEMBER 8, 2021
This year was one for the books at Tackle! We closed a Series B funding round, added hundreds of new customers and lots of new Tacklers. We set some lofty goals for 2021, especially when it came to developing the Tackle application. Our objectives were to help sellers sell and meet their buyers where they want to buy, improve Marketplace transaction visibility, and support high volume sellers to automate their processes.
Frost & Sullivan
DECEMBER 6, 2021
SANTA CLARA, Calif. — December 6, 2021 — Based on its recent analysis of the United States Enterprise Safety Solutions Market, Frost & Sullivan recognizes 911inform with the 2021 Product Innovation Award for its pioneering notification and emergency management solutions. 911inform connects its clients with emergency response teams, offering bi-directional communication to effectively handle and control emergencies with first-class support and advanced technology.
Market Source Inc
DECEMBER 7, 2021
As auto sales climb, inventory shortages mean repairs have sagged. Auto dealerships can recapture lost profit and revenue with mobile fleet and commercial repair programs. Here’s how to do it right. The post Recapture Revenue With Auto Fleet Parts and Service Operations appeared first on MarketSource.
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