This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
No longer a trend, partner ecosystems are the new reality. Maybe I’m jaded because I’ve been writing about partner ecosystems for so many years. In fact, we’ve mentioned it as a “forward-looking trend” for the last five years in our end-of-year channel predictions webinar. It’s not forward-looking anymore. In fact, we're in year two or year three of the new reality where the people, programs and systems are in place to engage and support large partner ecosystems.
My neighbour Jimmy has lived in his house for 60 years. The suburb at that time was full of recent migrants and tradies and people scorned the old Victorian weatherboard houses. Now it’s full of investment bankers driving Teslas. Real estate agents will always tell you that the best time to buy was last year. When Jimmy tells me how he bought his house for the equivalent price of a designer handbag, then they may have a point.
The partnership life cycle is about more than just individual sales. With eye-catching content and talented publishers on your side, brands can build communities that last. Plus, most consumers ( 64 percent ) appreciate brands promoting their values. Sharing long-term roadmap or sustainability milestones helps customers engage with your larger goals.
It’s your first day on the job as a channel partner manager: the world is your oyster! While there’s something freeing about that, the flip side is feeling overwhelmed. How do you narrow your focus? What should you really care about? The answers to these questions may differ slightly based on the type of company you work for. But there are a few things the best partner managers do — regardless of industry — that you can replicate.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Becoming a great director of strategic partnerships is no easy feat. Becoming a director of any kind is a challenge in itself but directing strategic partnerships is a unique role that requires a particular combination of skills, experience, and personality traits that set you apart from the rest. However, with the right mindset and dedication, anyone can achieve greatness in this field.
As rising energy prices and interest rates now work their way through the supply side of the economy, consumer demand is beginning to fall as prices go up. Consequently, in January Meta, Amazon, Apple, Google and Microsoft all announced large numbers of redundancies citing economic uncertainty. But, there is a sense of inconsistency in the message. For example, just days after Microsoft announced 10,000 layoffs, it was reported that the company was also investing $10 billion into OpenAI, the f
Sign up to get articles personalized to your interests!
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
As rising energy prices and interest rates now work their way through the supply side of the economy, consumer demand is beginning to fall as prices go up. Consequently, in January Meta, Amazon, Apple, Google and Microsoft all announced large numbers of redundancies citing economic uncertainty. But, there is a sense of inconsistency in the message. For example, just days after Microsoft announced 10,000 layoffs, it was reported that the company was also investing $10 billion into OpenAI, the f
The Role Of Consortia And Standards In The Industrial Sector Authored by: Christine Boles Forbes Councils Member Forbes Technology Council | This was a Council Post 10 February 2023 “Over the past decades, consortia and standards have become an important component in many industries’ operating models. This is a result of hundreds of organizations working together for many years to find a better way to collaborate.
Expected managed service provider (MSP) services are offerings you can include in your packages to remain competitive. These expectations have recently increased, especially since the beginning of the COVID-19 pandemic. Users now want MSPs to incorporate additional services such as managed backup and recovery, data protection, desktop management, cybersecurity, storage, and networking services.
Are partners not logging in or engaging with your partner portal as much as you'd hoped they would? Do your partners consider your portal to be “a mess”? Partner engagement starts with you. Partner engagement with your portal starts with a good partner experience. If the experience you're giving your partners is lacking, assess your partner experience strategy first before concluding that nobody wants to engage with your partner portal.
Quantum computing holds the potential to be one of the most era-defining innovations. So much so, that it’s almost impossible to predict the exact effects it will have across the world of technology. But there’s one thing that most in the tech industry agree on – it will eventually signal the end of asymmetric (public-key) cryptography, which underpins the system of machine identities enabling our online world to exist.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Congratulations, you have started a new business, created a new website, and now you want to attract buyers or readers to your site. We have the best solution for you, just write for us! You see, to bring new visitors to your site, you need search engines to rank your site for the content you provide. One thing to do is SEO (search engine optimization), and the other is content marketing.
What is multi-channel attribution? Multi-channel attribution is the process of identifying which touchpoints during a customer journey result in a sale. Businesses do this to determine which marketing channels generate the best return on investment (ROI). Today, most customers engage with businesses through multiple touchpoints before converting. Few customers purchase on their first interaction with your business.
However, with an increase in the number of bad hires and early attrition rates, recruiters cannot rely solely on the flawed traditional hiring approach. The incompetence of bad hires can cost an organisation in many different ways. One of the greatest threats is the desire or immediate need to fill the employment position.
It’s common for organizations to struggle with cross-functional alignment, collaboration, and knowledge sharing across information technology (IT) and operational technology (OT) teams. A lack of cooperation and trust between functions leads to inconsistencies in technical standards, cloud-based solutions, and cybersecurity policies, which can impact an industrial organization’s security posture and cyber risk.
The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
There is more to B2B lead generation than outbound sales! Strategic and effective inbound call centers provide services that are essential to retaining happy customers and generating more revenue in every industry. However, companies often don’t believe hiring an inbound call center is necessary. Why outsource customer support over the phone, live chat services, email, or social media when your internal team knows your business best?
SINGAPORE—21 March, 2023 — Mindshare APAC (a division of the WPP group), a full-service media agency with a highly specialised global affiliate and partnerships unit, has strengthened its strategic partnership with impact.com, the world’s leading partnership management platform driving partnerships for more than 2,500 brands. The growing needs of brands for more sophisticated affiliate marketing strategies and their desire to expand within the region have resulted in a tighter partnership betwee
Today, different types of pre-employment assessments have changed how hiring is conducted globally. Human Resource Managers have traditionally used telephonic and face-to-face interviews to fill employment positions.
SAN ANTONIO, TX. – March 21, 2023 – Recently, Frost & Sullivan assessed the audio conferencing rooms market and, based on its analysis, recognizes Shure with the 2022 Global Enabling Technology Leadership Award. The company transforms meeting rooms into high-impact collaboration spaces that help organizations improve their performance and strengthen their outcomes.
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Five years ago, Planview CTA Mik Kersten outlined the “turning point” in his bestselling book, Project to Product: How to Thrive and Survive in the Age of Software with the Flow Framework. He was referring to the ground-breaking shift of digital innovation from the hands of a few tech giants and unicorns to the many enterprise organizations powering the world economy.
Having a strong sales ecosystem is the key to driving sales revenues. Especially, in the B2B channel space where partner mindshare is elusive and vendors are in fierce competition, vying for partner attention, it is becoming increasingly important to study the sales ecosystem , its components, and understand how to build a channel sales ecosystem that is fundamentally strong.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Sally & Hailey at Harry Styles, February 2023 When Hailey met Georgia in 2019 she’d been running her modular training program for 22 years. The popular program, HeartSmart®, was delivered via Masterclasses and later as a physical toolkit. Georgia and Hailey’s vision for the program was to take it online, and thankfully Georgia had all the skills needed to make that a reality.
SAN ANTONIO, TX. – March 22, 2023 – Recently, Frost & Sullivan assessed the contact center performance management market, and based on its findings, recognized Zenarate with the 2023 North American Customer Value Leadership award. The company infuses artificial intelligence (AI) into tools that streamline recruiting, onboarding, and training agents, as well as other non-contact center employees.
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Michelle Denman brings over 30 years of world-class employee success expertise to the partnership management technology leader as the company aims to further grow and establish its culture of excellence NEW YORK—March 21, 2023 — impact.com, the world’s leading partnership management platform, announces today the appointment of Michelle Denman as Chief People Officer (CPO).
45 percent of marketers say performance marketing has become a significant part of their marketing strategy since 2020. Amid marketing tactics that are notoriously difficult to measure and track, the real-time metrics used in performance marketing make it stand out. Key takeaways Performance marketing is any marketing activity where brands only pay partners when buyers take predetermined actions.
Even as greenhouse gas (GHG) emissions in key sectors across the EU have been falling, emissions from the transport sector continue to increase. In 2021, road transport accounted for nearly three quarters of all EU domestic and international transport greenhouse gas (GHG) emissions. With the EU committed to more than halving its GHG emissions by 2030, it has become imperative for automakers to balance revenues with regulatory compliance, and economics with environmental considerations.
We organize all of the trending information in your field so you don't have to. Join 61,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
130 
Let's personalize your content