Channel Incentive Best Practices
AUGUST 3, 2021
When Channel Mechanics was researching the issues companies face when transitioning their business to SaaS, we heard one problem loud and clear: “Our partners are uninterested, incompetent – or both!” Imagine. Partners who had been delivering revenue growth for the company –often for years– are now being viewed as problematic!
Stellar Partnerships
AUGUST 2, 2021
“You must be an angel, because you look like you’ve fallen from heaven”. Have you been on the receiving end of a corny chat up line? Someone sidled up to my daughter and tried this one on her. It got an eye roll as it was so obviously cheesy. As she said to me later, “why didn’t he just say, ‘you look lovely, can I buy you a drink’?”.
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Mindmatrix
AUGUST 5, 2021
In our blog post, The role of partner data in helping vendors understand potential partners better , we discussed the various kinds of partner data. In this post, we discuss the various areas where vendors can apply that knowledge. Partner recruitment. Partner data helps in multiple ways when it comes to improving partner recruitment efforts.
Peter Simoons
AUGUST 1, 2021
Do you ever read press releases about alliances & partnerships? I can imagine you don’t, it is not the most attractive bedtime reading! I often do read them, see it perhaps as an occupational deformation. I always look for certain ingredients written in these types of press releases, particularly whether it is really an alliance or a partnership and what value is being generated for the customer?
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Jake Jorgovan
AUGUST 4, 2021
Podcasting is the new frontier and it's poised to become as big as blogging used to be. In fact, statistics show that the amount of people listening to podcasts is increasing, and the Covid pandemic has only pushed that number up significantly. In fact, according to Convince and Convert , more people listen to podcasts than they have Netflix accounts!
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Thinkers 50
AUGUST 2, 2021
Nominations are in for the Thinkers50 Distinguished Achievement Awards for 2021. Over the course of the next ten weeks, we will be highlighting the shortlisted nominees and their achievements. This week, we are sharing with you the nominees for the Thinkers50 Leadership Award shortlist for 2021. 1: Todd Cherches. Todd Cherches is the CEO and cofounder of BigBlueGumball, a New York City-based management consulting firm specializing in leadership development and executive coaching.
INSEAD Knowledge
AUGUST 3, 2021
An entire biological ecosystem – encompassing complex connections between our gut and brain – underpins our daily food choices.
Channel Insider
AUGUST 6, 2021
Back when I got my first marketing degree, my professor would say that while business schools teach the importance of fully funding marketing, it was also the one area CEOs were most likely to cut. We observe people lining up for movies, for devices like music players and iPhones, and once, during the Windows 95 launch, they even lined up for an operating system, all because of marketing.
PartnerTap
AUGUST 2, 2021
At PartnerTap, we set out on a mission to build a platform that drives revenue for every single partnership. As a result, we created account mapping technology specifically for enterprise channel and sales teams. However, the current reality is that companies invest in partnerships that never generate revenue. Hence, “partnerships have a 70% failure rate” according to HBR , which is an abysmally low figure.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Frost & Sullivan
AUGUST 5, 2021
Remanufacturing of replacement parts and multi-brand servicing create additional revenue streams for OEMs, finds Frost & Sullivan. Santa Clara, Calif. –August 05, 2021– Frost & Sullivan’s recent analysis of the Commercial Vehicle Aftermarket in Europe finds that strategies such as aftersales digitalization, white labeling for genuine parts/services, and multi-brand servicing are instrumental for original equipment manufacturers (OEMs) to drive the commercial vehicle (CV) aftersales marke
INSEAD Knowledge
AUGUST 2, 2021
When we perform well together, we feel less tense with each other, and when we feel less tense with each other, we perform better.
ITA Group
AUGUST 5, 2021
Collect Customer Data With a Robust Rebate Technology Platform. A robust rebate technology platform can simplify how you collect, process and report on the rebate claims submitted by your customers. It also helps ensuring a simple and straightforward process for customers that allows them to get their money back more quickly. When combined with an expert team of strategists and the ability to configure and customize in order to solve your specific business needs, you can take your rebate incenti
Impartner
AUGUST 4, 2021
Does it still make sense to request a demo for professional software at a time when a quarter of new car buyers gladly will skip a test drive? Yes, say enterprise software experts including Bryce Maughan, director of sales enablement and business development at Impartner. “The benefits of taking a demo are many regardless of whether that demo leads to a sale or not,” Maughan says.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Frost & Sullivan
AUGUST 3, 2021
For some awkward reason, after 9/11, airlines turned away from their included services to a new business concept called ancillary revenue. This allowed airlines to lower their ticket cost by segmenting the prices on different services like Check-In, Priority Boarding, the journey itself, and of course the beloved baggage fees — providing them similar overall total cost at the end of the journey, but nickel-and-diming passengers through various points.
INSEAD Knowledge
AUGUST 3, 2021
The social pressures you think are holding you back are most likely your own projection.
COO Alliance
AUGUST 5, 2021
In a previous blog , it was discussed that the key to onboarding a new COO is to immerse them in the company for the first two weeks, making them do all the different jobs in the company before they do their own. The question is, once they’re done that, what’s next? Do they just dive straight into their job as a COO? The short answer: Yes. But what if they’re not perfect at it yet?
Impartner
AUGUST 4, 2021
Congratulations on your latest round of funding! Now that you have an influx of capital, do you a solid plan for putting the money to use? You’re going to need one given the expectations that likely came with the new investment. With an eye toward 2022 and beyond, the business world is looking at new priorities. Is your partner portal up for the task?
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
ClearPoint Strategy
AUGUST 2, 2021
In 2018, venture capitalist John Doerr wrote a book called Measure What Matters. It opens with an account of the day he visited “young” Google in 1999—the day he presented an ambitious goal-setting practice called OKRs that would, he told the assembled group, “guide you to the mountaintop.” All these years later, it’s pretty clear this OKR system worked.
ITA Group
AUGUST 3, 2021
Quick Tips to Spice Up Event Sponsorship Packages. Companies get many requests for event sponsorships. So, making your proposal more memorable can help you land the sponsors you need who are often operating on a limited budget. Here are three tips when diving into your event sponsorship program strategy. 1. Include Sponsors in Your Planning. You want to have the flexibility to plan your event the way you see fit, but there is nothing wrong with including your sponsors in the planning process.
Market Source Inc
AUGUST 6, 2021
When you haven’t met your mid-year numbers, take a look at how you recruit and staff your B2B sales team. When you optimize your talent, you’re on track to improve performance and meet revenue goals. The post Do You Have the Right B2B Sales Talent to Make Your Revenue Goals? appeared first on MarketSource.
Impartner
AUGUST 4, 2021
Does it still make sense to request a demo for professional software at a time when a quarter of new car buyers gladly will skip a test drive? Yes, say enterprise software experts including Bryce Maughan, director of sales enablement and business development at Impartner. “The benefits of taking a demo are many regardless of whether that demo leads to a sale or not,” Maughan says.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
PSMJ Resources Blog
AUGUST 5, 2021
PSMJ’s exclusive Circle of Excellence highlights firms that demonstrate outstanding business achievement in the architecture and engineering industry.
Collaborative Leadership Team
AUGUST 2, 2021
For Immediate Release Dateline – Minneapolis, MN August 1, 2021 Collaborative Leadership Team (CoLeadTeam), the Midwest’s premier Agile consultancy, is pleased to announce the release of “The Scrum Master Files” by Angela Johnson. This book is for anyone in a Scrum Master or coach role who wants to improve their interpersonal skills. Angela shares her 15+ year journey out of project management and into Scrum.
Impact
AUGUST 6, 2021
It’s completely understandable to have COVID fatigue at this point. In the 16 months since the pandemic has gripped the world, we’ve dealt with economic upheaval, isolation, and a shifting definition of the “new normal.”. Our most recent partnership benchmarks update came back in February, where it was clear that COVID was still calling the shots across many verticals.
Frost & Sullivan
AUGUST 5, 2021
SANTA CLARA, Calif. — August 5, 2021 — Based on its recent analysis of the North American clinical development and pharmacovigilance software market, Frost & Sullivan recognizes ArisGlobal with the 2021 North America Customer Value Leadership Award for transforming the way life sciences companies manage clinical development and drug safety. Its pioneering LifeSphere® platform is the only unified end-to-end platform in the market with a set of robust cloud applications for clinical, regulator
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Market Source Inc
AUGUST 5, 2021
District Manager Crystal Waldeck, raised in Oahu, Hawaii by her grandparents, says her grandfather is the inspiration for her work ethic today. Read her story here. The post MarketSource Employee Spotlight: Crystal Waldeck appeared first on MarketSource.
Phoenix Consulting Group
AUGUST 4, 2021
Since we are talking ecosystems, I think there is a very Darwinian answer. Those businesses that adopt an ecosystem model will be more successful in serving customers and more resilient during uncertain times. They will survive and respond better to emerging opportunities than companies that still believe they can go it alone. However, to be successful within an ecosystem, you need to have a culture and a leadership mindset that seeks value-creating outcomes, that is agile and quick to respond
Tackle.io
AUGUST 3, 2021
We’ve previously covered the wonderful world of Private Offers and Private Plans that let you cater to individual customers’ terms and pricing. If you’re selling on AWS Marketplace and leveraging Private Offers, you might also be thinking about expanding your reach and selling power by partnering with some of the 130+ global consultants in the AWS Partner Network (APN) to reach new customers.
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