Stellar Partnerships
JUNE 26, 2022
Motivation is a very personal thing. At my son’s high school the librarian had the challenge of inspiring teenage boys to read books. Rather than set them homework or threaten detention, she set up a book club where they could discuss a favourite book and provided free food. It was wildly popular among teenage boys who wanted party pies and sausage rolls at lunchtime and provided a safe space for the quieter kids to make friends.
ISTO / IEEE
JUNE 28, 2022
The American Society of Association Executives (ASAE) has announced that Jessica O’Hanlon, CAE, a Senior Program Manager at IEEE-ISTO, has earned the Certified Association Executive (CAE®) designation. The CAE is the highest professional credential in the association industry. Jessica is a non-profit professional with over fifteen years of experience in volunteer, operations, and association management.
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Thinkers 50
JUNE 27, 2022
PRESS RELEASE. Monday 27 June 2022 . LONDON – What are the new books every manager should read this year? Thinkers50, the global ranking of management thinkers, today announced its Best New Management Books: Top 10 New Titles for 2022. . The Thinkers50 Best New Books list offers an insight into what’s uppermost in managers’ minds. The Conversation , for example, by Harvard psychologist Robert Livingston is based on his extensive experience working with diversity and inclusion and offers guidance
Partnership on AI
JUNE 30, 2022
Share. Our Blog. /. Blog. ABOUT ML. Making It Easier to Compare the Tools for Explainable AI. Surya Karunagaran. June 30, 2022. Content Wrapper. Click here to start editing. -->. Content Row. Click here to start editing. -->. As AI’s influence on individuals and society increases, so, too, do calls for the AI industry to assume greater responsibility for the impact of their products.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Impact
JUNE 29, 2022
The power of choice. It’s a brand’s toughest competition — and they’re marketing to the most informed, educated buyer in history. When a product is positioned at a similar price point and quality as other products, businesses win the hearts of shoppers through brand values. Core brand values encompass the beliefs a company stands behind and guides: Brand stories Company actions and behaviors Decision-making processes.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Thinkers 50
JUNE 30, 2022
Melissa A. Schilling is an authority on innovation and strategy in high technology industries. She is the Herzog Professor of Management at the NYU Stern School of Business, where her research has investigated how tech firms win battles in platform ecosystems, and how modularity creates value in both product and organizational forms. Her textbook Strategic Management of Technological Innovation is the number one innovation strategy text in the world.
ITA Group
JUNE 28, 2022
10 Best Practices to Create an Employee Recognition Program. In the world of HR and employee engagement, the question of how to implement an employee recognition program is top of mind for many leaders. The question isn’t a surprise because right now is a challenging time for employee engagement. You can hardly go a day without seeing a new article about The Great Resignation and how it’s affecting hiring and the morale of employees left behind.
Impact
JUNE 27, 2022
The post How e-commerce marketers can better resonate with today’s smart consumers appeared first on impact.com.
INSEAD Knowledge
JUNE 27, 2022
Three stories of professionals who bucked the trend and found greater meaning in their work life.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Thinkers 50
JUNE 28, 2022
Julia Binder is an expert in innovation and sustainability, and in the intersection where both can combine to transform our economic system. As a Professor of Sustainable Innovation and Business Transformation at IMD, her research has focused on how to create and run businesses in ways that generate economic, social, and environmental success. Julia is inspired by sustainable entrepreneurs, who are changing entire industries with strategies and work structures that weigh social and environmental
ITA Group
JUNE 30, 2022
8 Sales Incentive Program Ideas That Work. SPIFs, spurts and promotions are great ways to drive sales activity. In fact, about 90% of top-performing organizations use incentive programs to reward their sales associates. However, in the increasingly competitive channel market, smart companies influence desired behaviors earlier in the channel partner relationship to achieve better participation, higher engagement and more profitable partnerships.
Impact
JULY 1, 2022
Originally published on Marketing Donut. Commerce content arrived just in time for the publishing industry. As dollars from conventional ads, subscription services, and paywalls dried up, commerce content appeared as a customer-friendly and sustainable path to revenue. Early in the pandemic, customers relied on trusted publisher recommendations to evaluate and purchase items online that they hadn’t searched before.
INSEAD Knowledge
JUNE 26, 2022
A unique programme to foster leadership and supply chain skills through public-private capacity-building efforts.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Planview Blog
JUNE 30, 2022
In times of economic uncertainty, PMO value is critical. PMOs don’t just make sure that run-the-business work and projects are completed, they also operationalize the strategic plan. Maximum PMO value ensures the work delivered aligns with company strategy. This helps the organization achieve its desired outcomes and initiatives. When organizations begin feeling the stress of the current financial climate, business leaders take a hard look at spending.
TRG Blog
JUNE 30, 2022
As the world continues to move towards renewable energy, the oil and gas industry will face increasingly steeper technical, operational, and organisational challenges. Having a streamlined budgeting process is among the most daunting ones.
Impact
JULY 1, 2022
The average person can see up to 10,000 ads every single day. As consumers, we’re constantly bombarded with advertisements both in person and online. But if you stop to think about the ads you’ve been exposed to in even the last few hours, it’d probably be difficult to recall every one of them. SaaS brands need to find a way to stand out and break free of the ad blindness that can lead to wasted marketing dollars — but could affiliate marketing be the answer?
Frost & Sullivan
JUNE 30, 2022
This is not an easy time to be in the fleet business. Fleet managers are struggling with a host of challenges ranging from volatile fuel costs, supply chain uncertainties, and labor shortages. Meanwhile, the increasing shift towards electrification and autonomous technology in the commercial vehicles arena, paralleled by greater automation in workflows and operational processes, are creating immediate challenges but are set to yield long-term benefits.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Tackle.io
JUNE 29, 2022
Why Tackle Tackle is Key to CircleCI's AWS Marketplace Growth CircleCI, a software-as-a-service (SaaS) company that delivers a continuous integration platform, saw the writing on the wall as its customers began changing the way they buy software. Carving out a presence on AWS Marketplace was key. By engaging Tackle, CircleCI navigated the AWS Marketplace integration and provided a solution to customers who wanted a simplified procurement process.
Binfire Collaboration Blog
JUNE 28, 2022
It is a very honorable thing to become a servant leader and coach to lead the teams, you direct them in the right direction to get higher yields. For this certification, you need to pass a scrum master certification exam, after which you will be awarded your certification of SAFe Scrum Master (SSM®). Aspects of this Scrum Master Certification. Foremost, SAFe® is the most popular scaling method, and the demand of this skill is very high.
Impact
JUNE 30, 2022
Ad blockers. The cookie’s demise. Declining cost per mille (CPM). All of these changes affect how publishers make money from ad revenue. But publishers can meet the ever-changing consumer demands and advertising landscape with commerce content. So what’s in it for them? On the supply side, commerce content allows publishers to flourish. But first, publishers need a firm understanding of how to make commerce content work for them in this new era of advertising.
Frost & Sullivan
JUNE 30, 2022
San Antonio –June 30, 2022– The global market for dimensional metrology software is growing as organizations across sectors expedite automation to align with their digitalization agendas. Frost & Sullivan’s recent analysis, Global Dimensional Metrology Software Growth Opportunities , finds quality inspection and reverse engineering of components across applications to be key enablers for metrology equipment and software.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Tackle.io
JUNE 29, 2022
Why Tackle. Tackle is Key to CircleCI's AWS Marketplace Growth. CircleCI, a software-as-a-service (SaaS) company that delivers a continuous integration platform, saw the writing on the wall as its customers began changing the way they buy software. Carving out a presence on AWS Marketplace was key. By engaging Tackle, CircleCI navigated the AWS Marketplace integration and provided a solution to customers who wanted a simplified procurement process.
Better Business for Good Company
JUNE 27, 2022
Focus on delivering products OR delivering service and value? Approx. time to read: 8 minutes. The “everybody knows” way to grow a business in the 20th century was to grow product sales – and once you were in the market to continuously develop new products with more features. However: • Most of the time, what people want is the benefit of the product they buy, not the product itself.
Impact
JUNE 30, 2022
In 2021, influencer marketing grew steadily to the value of $13.8 billion. With that much value, it can be complex for brands to track the partnership outcomes and payments that make it all happen. . For brands, influencer payments are straightforward through automated processes with impact.com’s tools. From recruiting to contracts, payouts to tracking — building influencer partnerships is easy. .
Frost & Sullivan
JUNE 29, 2022
San Antonio, TX. –June 29,2022–Multiple aggregator business models are a prominent factor in the evolution of the ground station market, according to Frost & Sullivan´s recent analysis, Growth Opportunities for Global Ground Station Services. The models integrate excess/idle ground station terminal capacity into an automated digital platform, helping users cost-effectively schedule their data exchange tasks with their respective satellites.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
ITA Group
JUNE 27, 2022
Customer Solutions. aschuman. Mon, 06/27/2022 - 13:18. Motivate Customers Throughout Their Journey With Cutting-Edge Customer Solutions. ITA Group partners with brands to foster deeper customer relationships at the moment customers begin researching, once they get to the counter (or online cart) to buy and in between purchases. Our customer solutions reach them throughout their buying lifecycle by combining personalized experiences, awards and tangible communications with traditional digital mar
Managed Services Platform
JUNE 27, 2022
Spotify: [link] Youtube: [link] Get ready to share your innovation with the world. Whether your solution solves a need in IT, finance, business operations or sales, it is up to you to make sure that your business has the resources and structure for you, your colleagues and your clients to get the job done. This week we have a great guest speaker, Sean Lardo of ConnectWise.
Impact
JUNE 30, 2022
Ad blockers. The cookie’s demise. Declining cost per mille (CPM). All of these changes affect how publishers make money from ad revenue. But publishers can meet the ever-changing consumer demands and advertising landscape with commerce content. So what’s in it for them? On the supply side, commerce content allows publishers to flourish. But first, publishers need a firm understanding of how to make commerce content work for them in this new era of advertising.
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