Stellar Partnerships
JUNE 25, 2023
We all want to feel special and valued. My daughter’s prep class fights for the privilege of hanging out with her at recess to get that extra attention. My friend’s three sons always badgered her to say which one was her favourite. She responded to each one “you’re my favourite son”. It became a running joke within the family that each one boasted of their special status.
Impact
JUNE 27, 2023
Scheduling regular vehicle maintenance ensures your car performs optimally and deters unwanted car problems. Similarly, brands must assess partner and channel incrementality to help identify challenges and ways to align affiliate partnerships to business growth. With increased competition and rising ad costs, measuring partner and channel incremental value helps cement affiliate partnerships as the ideal digital channel to deliver marketing efficiency and prove a return on investment.
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BTD Consulting
JUNE 28, 2023
A few thoughts for uncomfortable acquirers So the point you were dreading has arrived: Your Group CEO or Board Chairman casually asks you in the meeting, “So, how is that acquisition coming along?” What do you say? Perhaps it’s going smoothly and all your synergy targets are being met on time and in budget. Perhaps it’s not quite going as planned, but you know where the problems are and you’re confident you’ll get there.
Jake Jorgovan
JUNE 29, 2023
Partnering with a Meta advertising agency can significantly elevate your marketing efforts and drive exceptional results. These specialized agencies possess the expertise and in-depth knowledge required to navigate the ever-evolving Meta platforms effectively. By collaborating with a Meta advertising agency, you gain access to professionals who understand the intricacies of Meta algorithms, ad formats, and targeting capabilities.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Channel Insider
JUNE 29, 2023
Recent financial results and data from the Asia and Pacific (APAC) channel suggest that weaknesses in the U.S. market are starting to have global ramifications. However, for APAC organisations, the good news is that a shift in spending intentions will be to their benefit. They’ll need to recalibrate to adjust to smaller scope projects to take advantage of the opportunity, however.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Managed Services Platform
JUNE 26, 2023
Client portal implementation is a critical process that can enhance IT insights and improve the overall client experience. With careful planning, it can offer personalized views, provide high-value marketing collateral through lead gen, and even incorporate mock budgets for added benefits.
Frost & Sullivan
JUNE 28, 2023
The cloud offers critical tools that enable companies to maintain a competitive edge, increase business efficiency, and enhance customer experience. However, these benefits come with significant security implications that require organizations to reassess their security strategies to accommodate the complexity of multi-cloud environments effectively.
Channel Insider
JUNE 26, 2023
A managed service provider customer profile template is a structured tool that helps MSPs specify high-level information about their ideal clients to better understand their preferences and behaviors. It typically includes elements like demographics, firmographics, and technographics. A complete template helps you segment your customer base to make sure you target the right businesses, tailor your marketing and sales efforts, and identify leads most likely to convert.
Planview Blog
JUNE 27, 2023
Strategic planning between enterprise architects and portfolio managers sounds simple enough. It’s just two groups coming together to make a plan, right? But the reality is more complicated. Strategic planning is a difficult process — even when there’s strong collaboration and open communication between groups. It’s even more challenging when the groups that need to work together are operating in silos.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
ZinFi
JUNE 30, 2023
Introduction: Partner relationship management (PRM) software is essential for businesses that rely on partnerships to drive revenue growth and achieve their business goals. PRM software solutions help companies manage their partner relationships more effectively, automating processes, optimizing interactions, and providing valuable insights into partner performance.
ForzaDash
JUNE 30, 2023
In the competitive world of MSP sales, following up on leads is more than just a routine task; it’s a strategic art that can make or break business success. Many potential customers are still waiting to buy, and the path to conversion is often filled with twists and turns. Staying on leads with persistence and dedication is crucial to turning prospects into loyal customers.
TRG Blog
JUNE 30, 2023
Effective financial management plays a critical role in the success and long-term viability of organisations, regardless of their size or industry. The availability of advanced financial management software solutions has revolutionised the way businesses handle their financial operations, offering enhanced automation, real-time insights, and improved decision-making capabilities.
LaVoie Health Science Blog
JUNE 30, 2023
Artificial Intelligence (AI) has the potential of changing the PR and IR world as we know it today. In the field of biotech, life sciences, and medical technology where effective communication is crucial for disseminating complex information, clinical results, promoting advancements, and building trust, AI may aid us in our craft. However, it also presents certain challenges and potential drawbacks.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Impact
JUNE 30, 2023
Pokitpal and Furthr teamed up to bring cashback rewards to their credit card holders. With Pokitpal’s powerful platform, card-linking programs, please do a quick definition of card-linking program here, across Australia offer automatic cashback on everyday purchases at a range of partner brands. Furthr integrates cashback rewards into customers’ existing credit cards with a seamless app.
Partnership on AI
JUNE 29, 2023
Share Our Blog / Blog Announcements Industry, Academic, and Civil Society Leaders Join PAI’s Global Task Force for Inclusive AI PAI Staff June 29, 2023 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> As the development and deployment of AI rapidly advances, it is more important than ever that these technologies are developed inclusively in consultation with the diverse communities they affect.
ZinFi
JUNE 28, 2023
What is channel management and why does it matter? In this video, we go back to fundamentals by looking at various meanings of the word channel and then offering our own formal definition of channel management. We then provide a quick overview of the primary activities or stages of channel management, and consider the degree to which these activities must be localized when an organization goes beyond the start-up phase and operates its channel program on a global scale.
Zift Solutions
JUNE 28, 2023
CARY, N.C. June 29, 2023 Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, has announced the launch of its new and improved Tier Programs feature and User Achievements to help companies identify and reward both partners and individuals who work in channel partner programs.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Impact
JUNE 29, 2023
Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.
ForzaDash
JUNE 28, 2023
Not all MSP leads are created equal in today’s competitive business landscape. Some prospects are more likely to convert into paying customers, while others may need more nurturing. Enter the lead scoring system, a powerful tool that helps businesses identify and prioritize high-quality leads, streamline sales, and maximize conversion rates. In this blog, we’ll explore the benefits of implementing a lead-scoring system and provide actionable insights on how to set up a successful lea
Frost & Sullivan
JUNE 28, 2023
SAN ANTONIO, TX. – 29 th June, 2023 – Frost & Sullivan recently assessed the in-vehicle media solutions industry and, based on its findings, recognizes Cinemo with the 2023 Global Company of the Year Award. The company offers highly integrated and modular products that deliver a seamless and enjoyable multimedia experience for drivers and passengers on both built-in and brought-in smart devices.
Tackle.io
JUNE 28, 2023
Tackle CEO John Jahnke shares how ISVs need to take advantage of this massive opportunity around Cloud Marketplaces and hyperscaler co-selling.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Impact
JUNE 28, 2023
Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.
ZinFi
JUNE 27, 2023
Introduction Affiliate marketing software is essential for businesses leveraging independent affiliates to promote their products or services. With the increasing popularity of affiliate marketing, software solutions have emerged to help companies manage and optimize their affiliate campaigns effectively. However, with so many software solutions available in the market, it can be overwhelming for businesses to choose the right platform that aligns with their needs and objectives.
Frost & Sullivan
JUNE 28, 2023
SAN ANTONIO, TX. – June 28, 2023 – Frost & Sullivan recently analyzed the mobile field service management (FSM) market and based on its research results recognizes Comarch with the 2023 European Competitive Strategy Leadership Award. The company provides innovative information technology (IT) solutions for companies across industries, ranging from telecommunications (telecom) to healthcare.
Tackle.io
JUNE 28, 2023
[link] Brittany Bentley, Principal Business Development Manager, Global Cloud Partnerships at Couchbase, shares how her team leverages the Cloud Marketplaces, the benefits to its customers and its internal teams, the organization’s co-sell journey, and why Couchbase chose to partner with Tackle to drive success.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
ClearPoint Strategy
JUNE 27, 2023
See how ClearPoint Strategy empowers communities in our home state of Virginia.
Zift Solutions
JUNE 26, 2023
Channel incentive programs should prioritize long-term incentives to stay competitive. Channel incentive programs should align partner goals and supplier goals to inform incentives. Channel incentive programs should design incentive types to work together. Channel incentive programs should avoid creating incentives into entitlements for partners. Channel incentive programs should incentivize roles beyond partner salespeople.
Frost & Sullivan
JUNE 28, 2023
SAN ANTONIO. – June, 28, 2023 – Today’s supply chain executives have the potential to go beyond being reactive and tactical in their approach towards material and supply shortages, escalating fuel expenses, natural calamities, and surging geopolitical issues. They can rise as ingenious masterminds, driving change with new insights within their organizations and across the ecosystem.
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