Sat.Jun 24, 2023 - Fri.Jun 30, 2023

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15 Top Meta Advertising Agencies for 2023 [Unbiased Review]

Jake Jorgovan

Partnering with a Meta advertising agency can significantly elevate your marketing efforts and drive exceptional results. These specialized agencies possess the expertise and in-depth knowledge required to navigate the ever-evolving Meta platforms effectively. By collaborating with a Meta advertising agency, you gain access to professionals who understand the intricacies of Meta algorithms, ad formats, and targeting capabilities.

Retail 130
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3 ways to balance competing partners

Stellar Partnerships

We all want to feel special and valued. My daughter’s prep class fights for the privilege of hanging out with her at recess to get that extra attention. My friend’s three sons always badgered her to say which one was her favourite. She responded to each one “you’re my favourite son”. It became a running joke within the family that each one boasted of their special status.

Retail 130
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The Psychological Strategies of Influencers

INSEAD Knowledge

Nathalie made a living promoting fashion brands and products on social media. Initially, she found her work as an influencer liberating as it allowed her to express herself. However, over time, the responsibility and pressure that came with having her whole life displayed online took a toll on her physical and mental health. The constant need to churn out fresh, digital material for mass consumption, often by sharing intimate details of her life, had a significant psychological impact.

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How to Achieve Wireless Telecom Cost Reduction in Today’s Market

CenterPoint Group

Procuring high-quality, cost-efficient telecom services today can be difficult. Global capex spending on telecom infrastructure is its highest in a decade. Demand has risen during the COVID-19 pandemic. And recent geopolitical turmoil has disrupted supply chains, reduced suppliers, and raised new security concerns. Is it any wonder telecom cost reduction is high on procurement managers’ minds?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What is asset reliability?

IBM Business Partners

When a critical asset like an expensive piece of machinery or infrastructure breaks unexpectedly, it affects customers and can cost companies millions. To be successful, businesses need to have clear, real-time visibility into the condition of their assets and a plan to keep them running smoothly and make repairs quickly when things break. Enterprises are constantly looking for new ways to optimize performance, increase reliability and extend asset lifespans—all without adding unnecessary

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Why Visibility is Vital for Cloud Risk Management?

Frost & Sullivan

The cloud offers critical tools that enable companies to maintain a competitive edge, increase business efficiency, and enhance customer experience. However, these benefits come with significant security implications that require organizations to reassess their security strategies to accommodate the complexity of multi-cloud environments effectively.

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The APAC Channel Needs to Prepare for Smaller Deals

Channel Insider

Recent financial results and data from the Asia and Pacific (APAC) channel suggest that weaknesses in the U.S. market are starting to have global ramifications. However, for APAC organisations, the good news is that a shift in spending intentions will be to their benefit. They’ll need to recalibrate to adjust to smaller scope projects to take advantage of the opportunity, however.

Banking 78
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What is slow productivity?

IBM Business Partners

Slow productivity can be defined as working at a slower pace on fewer tasks at a time to increase workplace productivity and satisfaction. The trend toward slow productivity is for businesses and employees to rethink what productivity looks like and create an environment where quality of work is emphasized over quantity of work. In his book Rest: Why You Get More Done When You Work Less , Silicon Valley consultant Alex Soojung-Kim Pang describes taking a working sabbatical where he got an enormo

Energy 86
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Bridging the Gap: Strategic Planning for Enterprise Architects and Portfolio Managers

Planview Blog

Strategic planning between enterprise architects and portfolio managers sounds simple enough. It’s just two groups coming together to make a plan, right? But the reality is more complicated. Strategic planning is a difficult process — even when there’s strong collaboration and open communication between groups. It’s even more challenging when the groups that need to work together are operating in silos.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Exploring Financial Management Solutions: An Overview of Six Leading Providers

TRG Blog

Effective financial management plays a critical role in the success and long-term viability of organisations, regardless of their size or industry. The availability of advanced financial management software solutions has revolutionised the way businesses handle their financial operations, offering enhanced automation, real-time insights, and improved decision-making capabilities.

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Top 10 MSP Customer Profile Templates for Sales

Channel Insider

A managed service provider customer profile template is a structured tool that helps MSPs specify high-level information about their ideal clients to better understand their preferences and behaviors. It typically includes elements like demographics, firmographics, and technographics. A complete template helps you segment your customer base to make sure you target the right businesses, tailor your marketing and sales efforts, and identify leads most likely to convert.

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What is Integrated Business Planning (IBP)?

IBM Business Partners

Imagine a symphony orchestra where each musician plays their own tune without listening to others. The result would be chaotic and dissonant, right? Similarly, in the business world, when decision-making happens in silos and planning processes are disconnected, it’s like having a group of individuals playing their own instruments without any coordination.

Finance 83
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The Art of Staying on MSP Leads: 7 Reasons Why Persistence Pays Off in Sales

ForzaDash

In the competitive world of MSP sales, following up on leads is more than just a routine task; it’s a strategic art that can make or break business success. Many potential customers are still waiting to buy, and the path to conversion is often filled with twists and turns. Staying on leads with persistence and dedication is crucial to turning prospects into loyal customers.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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4 Tips to Build a Persuasive Pitch for Cloud GTM

Tackle.io

You recognize the potential of Cloud go-to-market for reaching more buyers and driving revenue. Now you need to convince your C-suite to embrace it as well. Getting executive buy-in on a novel approach isn’t always easy, which is why we created this post. Here, you’ll find compelling facts and contextual information to help you make your cloud business case: How Cloud GTM can drive value in your organization, foster strategic growth, and what the future holds.

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Pros and Cons of AI in Health and Science Public Relations & Investor Relations

LaVoie Health Science Blog

Artificial Intelligence (AI) has the potential of changing the PR and IR world as we know it today. In the field of biotech, life sciences, and medical technology where effective communication is crucial for disseminating complex information, clinical results, promoting advancements, and building trust, AI may aid us in our craft. However, it also presents certain challenges and potential drawbacks.

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Improving supply chain resiliency in the industrial sector

IBM Business Partners

The industrial sector is facing a perfect storm when it comes to their supply chains: an outdated reliance on manual processes, raw materials demand that will likely outpace supply, as well as potential resource constraints. This is not only impacting the sector’s ability to meet consumer expectations by delivering the products customers need when they need them.

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How Furthr x Pokitpal drive incrementality for brands through card-linked offer partnerships

Impact

Pokitpal and Furthr teamed up to bring cashback rewards to their credit card holders. With Pokitpal’s powerful platform, card-linking programs, please do a quick definition of card-linking program here, across Australia offer automatic cashback on everyday purchases at a range of partner brands. Furthr integrates cashback rewards into customers’ existing credit cards with a seamless app.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Industry, Academic, and Civil Society Leaders Join PAI’s Global Task Force for Inclusive AI

Partnership on AI

Share Our Blog / Blog Announcements Industry, Academic, and Civil Society Leaders Join PAI’s Global Task Force for Inclusive AI PAI Staff June 29, 2023 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> As the development and deployment of AI rapidly advances, it is more important than ever that these technologies are developed inclusively in consultation with the diverse communities they affect.

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Cinemo Awarded by Frost & Sullivan for Its Market-leading Position and Delivering Outstanding In-Car Infotainment

Frost & Sullivan

SAN ANTONIO, TX. – 29 th June, 2023 – Frost & Sullivan recently assessed the in-vehicle media solutions industry and, based on its findings, recognizes Cinemo with the 2023 Global Company of the Year Award. The company offers highly integrated and modular products that deliver a seamless and enjoyable multimedia experience for drivers and passengers on both built-in and brought-in smart devices.

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Building a sustainable automotive supply chain

IBM Business Partners

The average age of the US light vehicle fleet is now more than 12 years old , which means that they are going to need parts for maintenance​ sooner rather than later. Pair that with a semiconductor shortage amidst global car sales that are forecasted to top 69 million , and you can understand that disruptions in the automotive supply chain would be detrimental to the industry.​ Many companies are beginning to recognize that rebuilding supply networks is imperative to remain viable in

Retail 66
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6 MSP Lead Scoring System Secrets: Unleashing the Power of Smart Sales Prioritization

ForzaDash

Not all MSP leads are created equal in today’s competitive business landscape. Some prospects are more likely to convert into paying customers, while others may need more nurturing. Enter the lead scoring system, a powerful tool that helps businesses identify and prioritize high-quality leads, streamline sales, and maximize conversion rates. In this blog, we’ll explore the benefits of implementing a lead-scoring system and provide actionable insights on how to set up a successful lea

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Is your deal working?

BTD Consulting

A few thoughts for uncomfortable acquirers So the point you were dreading has arrived: Your Group CEO or Board Chairman casually asks you in the meeting, “So, how is that acquisition coming along?” What do you say? Perhaps it’s going smoothly and all your synergy targets are being met on time and in budget. Perhaps it’s not quite going as planned, but you know where the problems are and you’re confident you’ll get there.

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Comarch FSM Applauded by Frost & Sullivan for Exemplifying Competitive Strategy and Helping Customers Achieve Superior Business Performance

Frost & Sullivan

SAN ANTONIO, TX. – June 28, 2023 – Frost & Sullivan recently analyzed the mobile field service management (FSM) market and based on its research results recognizes Comarch with the 2023 European Competitive Strategy Leadership Award. The company provides innovative information technology (IT) solutions for companies across industries, ranging from telecommunications (telecom) to healthcare.

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How to responsibly scale business-ready generative AI

IBM Business Partners

Imagine the possibilities of providing text-based queries and opening a world of knowledge for improved learning and productivity. Possibilities are growing that include assisting in writing articles, essays or emails; accessing summarized research; generating and brainstorming ideas; dynamic search with personalized recommendations for retail and travel; and explaining complicated topics for education and training.

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Tackle Customer Story: Couchbase

Tackle.io

[link] Brittany Bentley, Principal Business Development Manager, Global Cloud Partnerships at Couchbase, shares how her team leverages the Cloud Marketplaces, the benefits to its customers and its internal teams, the organization’s co-sell journey, and why Couchbase chose to partner with Tackle to drive success.

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How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

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3 reasons why measuring partner and channel incrementality benefits your brand

Impact

Scheduling regular vehicle maintenance ensures your car performs optimally and deters unwanted car problems. Similarly, brands must assess partner and channel incrementality to help identify challenges and ways to align affiliate partnerships to business growth. With increased competition and rising ad costs, measuring partner and channel incremental value helps cement affiliate partnerships as the ideal digital channel to deliver marketing efficiency and prove a return on investment.

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Unleash Your Inner Mastermind: The Guide to Tackling Value-Driven Change within your Supply Chain

Frost & Sullivan

SAN ANTONIO. – June, 28, 2023 – Today’s supply chain executives have the potential to go beyond being reactive and tactical in their approach towards material and supply shortages, escalating fuel expenses, natural calamities, and surging geopolitical issues. They can rise as ingenious masterminds, driving change with new insights within their organizations and across the ecosystem.

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Supply chain visibility in the energy and utilities industry

IBM Business Partners

For the energy and utilities industry (E&U), time is not on their side. Equipment-heavy and reliant on an aging infrastructure, E&U clients suffer from costly supply chain disruptions as wear, tear and time take their toll. But with the right tools, tactics and collaboration, it doesn’t have to be this way. The key? Visibility. Simply knowing what maintenance repair parts, you have in-stock, at what levels, and in which locations, can mitigate a big portion of the possibility of un