Strategic Alliance Partner Selection
Peter Simoons
DECEMBER 17, 2023
Identifying the right partner is crucial for the success of any strategic alliance. The process, however, can be complex. So, where do you begin? The initial step involves understanding your strategic rationale and the value proposition of the alliance. Once you’ve done this, you can embark on the partner selection journey. If you’re starting without a specific partner in mind, your first task will be to compile a list of potential candidates, but what criteria should you use?
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