PartnerTap
JUNE 1, 2023
Account-based marketing (ABM) has made a big impact on enterprise marketing programs and pipeline generation over the past few years because of its ability to hone in on and accelerate deals with best-fit, high-value accounts. With ABM, select accounts are treated like individual markets, with tailored interactions and content at every step of their journey.
Stellar Partnerships
MAY 28, 2023
History books are full of things we once thought to be true but are actually false. For centuries people believed that the earth was flat and that beyond the outer edge there were sea dragons. It wasn’t a great incentive for sailors, who baulked at exploring too far in case they fell off the edge into the dreaded abyss. In 2023 there is still a diehard Flat Earth Society, as part of the new anti-science movement but the majority view has moved on.
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INSEAD Knowledge
MAY 29, 2023
Al Gore famously opened his speeches and the award-winning documentary film “An Inconvenient Truth” with the same quip: "I'm Al Gore, I used to be the next President of the United States." The former Vice President, often described as one of the most powerful in American history, failed to secure the US presidency in 2000. Although he won the popular vote, he lost to his opponent in the electoral college after a fateful and contested recount in Florida and a decision by the Supreme Court in Dece
Hype
MAY 31, 2023
Day in and day out, we’re all coming up with ideas at work and home as we go about routine tasks or during meetings and problem-solving sessions. There’s often a tendency to think that more ideas mean better results. But, typically, this isn’t the case. A focus on generating more, rather than better-quality, ideas might lead to slower decision-making and lower motivation to be creative.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
PartnerTap
JUNE 1, 2023
Account-based marketing (ABM) has made a big impact on enterprise marketing programs and pipeline generation over the past few years because of its ability to hone in on and accelerate deals with best-fit, high-value accounts. With ABM, select accounts are treated like individual markets, with tailored interactions and content at every step of their journey.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
ClearPoint Strategy
JUNE 1, 2023
Your summer strategy execution made easier with ClearPoint Strategy.
Hype
MAY 30, 2023
The “secret sauce” for successful innovation lies in the way it’s managed, particularly for large corporations looking to continuously innovate in a strategic and sustainable way to stay relevant in their market.
Market Source Inc
JUNE 2, 2023
MarketSource is a rich, living fabric of individuals who contribute to our culture through their diverse backgrounds, skills, experiences, and dreams. We’d like you to meet some of them. The post The Real People of MarketSource appeared first on MarketSource.
Tackle.io
JUNE 1, 2023
While your sales team has spent countless hours perfecting their sales processes, asking them to consider Cloud GTM as part of their sales strategy might feel like a curveball. Changing habits requires an ongoing enablement strategy, demonstrating and celebrating wins, and providing sellers with the right direction and support to get them started. Cloud GTM can be a major home run—deals happen faster, and there’s more expansion opportunity just waiting to be captured.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
ClearPoint Strategy
JUNE 2, 2023
Understanding the Vision, Values, Methods, Obstacles, and Measures framework.
TRG Blog
JUNE 1, 2023
Infor SunSystems Cloud is a financial management software developed to enable organisations, regardless of their sizes and industries, to streamline and automate their financial operations, including accounting, budgeting, and reporting.
Market Source Inc
JUNE 2, 2023
What do you think when you hear the term sales outsourcing? Myths abound, so our blog goes behind the curtain to debunk the most common misconceptions.
Frost & Sullivan
JUNE 1, 2023
San Antonio, TX — 2 nd June, 2023 — Frost & Sullivan recently researched the Malaysian hospital industry and, based on its findings, recognizes Sunway Medical Centre Velocity (SMCV) with the 2023 Emerging Hospital Company of the Year Award. Since its establishment in 2019, SMCV has been a leading hospital in Kuala Lumpur that serves patients in need of various specialized services, including obstetrics & gynecology, pediatrics, neonatology, fertility, orthopedics, neurosurgery, internal
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Tackle.io
JUNE 1, 2023
Changing habits requires an ongoing enablement strategy, demonstrating and celebrating wins, and providing sellers with the right direction and support to get them started. Cloud GTM can be a major home run—deals happen faster, and there’s more expansion opportunity just waiting to be captured. All your sales team needs are a few hits under their belts, and they’ll be hooked.
Phoenix Consulting Group
MAY 31, 2023
Digital business models are revolutionizing how leaders conduct business. This is not just a technology industry phenomenon but one that reaches across industries. With your car having more computing power than your phone from ten years ago, is there any doubt that many industries are heavily technology dependent? Understanding how digital business works makes it clear how Southwest Airlines’ 2022 “ holiday meltdown ” was actually a technology meltdown.
Market Source Inc
JUNE 1, 2023
Inside Sales Rep Sean Coyle relishes challenging tasks. “This allows us to continuously learn, adapt, and excel, ultimately leading to increased productivity, job satisfaction, and overall success.” The post Professional and personal perseverance drive Sean Coyle to make things better for everyone. appeared first on MarketSource.
Planview Blog
MAY 31, 2023
With employees and teams around the world, Planview is a global powerhouse. Each employee brings their unique background to their role to build something great together, no matter where they are located. This month, we’re highlighting Chriztine Kirk, our energetic and team-focused Director of Solution Consulting APAC, based in Singapore. Explain your role at Planview and a few of your responsibilities.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Frost & Sullivan
MAY 31, 2023
Mounting Risks in Cloud Environments Organizations worldwide have been migrating to the cloud to help them achieve business goals of growing revenue, improving customer experience, and increasing operational efficiency. Recently, Frost & Sullivan surveyed nearly 1000 worldwide organizations and found that 73% of them see the cloud as the most important technology to achieve business priorities, among other technologies including Big Data Analytics, IoT, Collaboration & Conferencing, and
Impact
MAY 31, 2023
Scott Gold of impact.com sat down with Jonathan Moisan, CEO of Advertise Purple, to discuss the agency’s approach to partner recruitment and how impact.com helps to streamline this process. Scott: Can you share a bit about your personal background and experience with affiliate and partnerships marketing? Jonathan: I fell into affiliate and partnerships marketing by way of chance.
PLM Alliances
MAY 30, 2023
Webinars have become indispensable in the B2B marketer's arsenal, effectively engaging potential buyers and providing in-depth information about products and services. To truly capture the attention of B2B buyers in the consideration stage, it is crucial to position your solution as the best choice while adhering to content creation best practices. In this article, we will delve deeper into the process of crafting compelling webinar content that targets potential B2B buyers in the consideration
Planview Blog
MAY 30, 2023
It can be easy to fixate on tracking any number of metrics throughout the software delivery process, from story points delivered, to commits per project, to build success rate. However, while there’s value in monitoring the performance of specific activities like these, it’s essential to prioritize the outcome of your work—not just steps within the process.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Frost & Sullivan
MAY 30, 2023
SAN ANTONIO, TX. – 31 st May, 2023 – Frost & Sullivan recently assessed the network security industry and, based on its findings, recognizes Palo Alto Networks with the 2022 Indian Company of the Year Award. The company offers innovative next-gen products for network security that authenticates, validates, and apply threat prevention capabilities across a company’s infrastructure and tackle the most critical global security challenges.
Impact
MAY 31, 2023
The post Influencer Marketing in 2023: Three Secrets to Success appeared first on impact.com.
Phoenix Consulting Group
MAY 27, 2023
As published in Forbes.com In the world of ecosystem partnering, everyone clamors to be “the trusted advisor,” often without fully understanding what that means. Not every partner in your ecosystem can lay claim to that role—a role that, as it turns out, can be multifaceted. It’s possible to claim that role at a strategic level in advising clients about their business, at an operational level in managing the day-to-day or even in niche specialties.
Magnetrix
JUNE 1, 2023
TL;DR: Using a PaaS PRM portal (e.g. Magentrix) provides greater customization, extensibility, scalability, cost efficiency, development speed, integration capabilities, and ongoing support compared to a SaaS PRM portal. It offers a more tailored and flexible solution to meet your specific partner engagement needs, whether you need a partner relationship management (PRM) system or a partner ecosystem management (PEM) system.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Frost & Sullivan
MAY 30, 2023
SAN ANTONIO – May 30, 2023 – Frost & Sullivan recently researched the electric vehicle (EV) charging infrastructure industry and, based on its findings, recognizes Driivz with the 2023 Global Customer Value Leadership Award. Driivz is a world-leading EV charging and energy management solution provider that focuses on electric mobility innovation and growth.
Impact
MAY 29, 2023
Contents Mobile marketing and the rise of scams Mobile app scams: the different types and how they work How to protect your program from mobile app fraud The future of mobile app marketing Mobile marketing and the rise of scams Online marketing is all about attention. Brands want to build awareness, reach potential customers, and retain them. Content creators look for ways to grow audiences—leveraging unique voices to stand out from the crowd.
Mindmatrix
MAY 30, 2023
As the moderns sales ecosystem evolves and partner ecosystems continue to expand vertically and horizontally, managing and enabling partners becomes a complex task. This is where next-generation Partner Relationship Management software ( PRM software) platforms come into play. These advanced solutions empower companies to automate partner management, partner sales, and partner marketing processes, enabling them to scale partner ecosystem enablement as the ecosystem grows.
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