Sat.Aug 13, 2022 - Fri.Aug 19, 2022

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Managed Networking Helps Companies Cut Costs

Channel Insider

The shortage of experienced tech workers combined with the current economic climate is leading many CIOs and IT managers to look to managed services to cut costs. Network management, especially, requires highly-skilled professionals in order to keep the network running smoothly and prevent security breaches. Table Of Contents. What Is Managed Networking?

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5 Things We Learned About B2B Software Buying Trends from the CMO of G2

Tackle.io

Not so long ago, B2B software sales involved complicated, time-consuming transactions between an individual (most likely in IT) and a software company. . Times have changed quite a bit. In some ways, B2B buying has gotten more complex, with increased scrutiny on enterprise software budgets and purchasing cycles that have become longer than ever. Buying committees are also growing in size as procurement processes become more rigid.

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Rebranding Humanize IT

Managed Services Platform

Apple Podcasts: [link] Spotify: [link] Youtube: [link] Humanize IT - The new face of Managed Services Platform The landscape of your business will continue to shift and change throughout the years. You may find that the vision and mission you started with have morphed into something new. Any successful company knows that its business is constantly evolving.

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Letter to my younger self

Stellar Partnerships

I grew up before the internet, when kids played in the street until it got dark and came home when dinner was ready. Thankfully, the absence of smartphone cameras and social media means that my teen years were undocumented and unseen by the world’s critical gaze. Mullets, blue eyeshadow, shoulder pads and ill-chosen boyfriends are dark secrets hidden in old boxes of grainy photos.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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There is a Name for What I Do!

Peter Simoons

It must have been twenty years ago that I signed up for my first course on strategic alliances. During the years leading up to that point, I had always worked collaboratively with clients and suppliers. The relationship with them was key for me, together we created unique value propositions. With a focus on the long-term, a relationship whereby both parties benefited was essential for me.

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Affiliate marketing for bloggers: The key to monetization

Impact

In the past, many bloggers relied on ad networks to make money with their websites. But it’s not the best time to make a living with an ad-supported model. Google, Facebook, and Amazon continue to dominate the online advertising market, leaving little revenue for smaller publishers. Ads also create a poor experience for your readers. According to a Morning Consult poll , 75 percent of respondents identified internet ads as intrusive.

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Distinguished International Leaders in Responsible AI and Tech Equity join Partnership on AI Board

Partnership on AI

Share. Our Blog. /. Blog. Other. Distinguished International Leaders in Responsible AI and Tech Equity join Partnership on AI Board. PAI Staff. August 18, 2022. Content Wrapper. Click here to start editing. -->. Content Row. Click here to start editing. -->. Partnership on AI (PAI) is proud to welcome three new directors to the Board.: Jatin Aythora , Director of BBC Research & Development, Dr.

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Changing Landscape of Procurement: How the Pandemic Impacted Salaries

CenterPoint Group

In the midst of a pandemic, many things are changing. For procurement professionals, one of the most important changes is how it is impacting salaries.

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IBM Reimagines Its Relationship with Partners: A Q&A with IBM Ecosystem General Manager Kate Woolley (Part 2)

IBM Business Partners

Kate Woolley was a veteran Bain & Company partner when IBM chairman and CEO Arvind Krishna recruited her to become his chief of staff in 2020. During that time, she played an instrumental supporting role for the CEO, helping amplify his strategic priorities throughout the company. In January, Krishna asked Woolley to lead one of the company’s top growth areas – the IBM Ecosystem – and named her IBM Ecosystem General Manager.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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How Finance Professionals Can Weather the New Economic Landscape

TRG Blog

After the 2008 Great Recession, the role of finance professionals within organisations has been in the spotlight. Companies need more finance leaders with core financial skills to manage risk, cash flow, and cost control.

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Why traditional affiliates and B2B SaaS brands work great together — research debunks three major myths 

Impact

Partnerships drive growth and offer a great way to reach new audiences — B2B brands, and B2B SaaS in particular, know this. However, B2B brands also tend to stick with what they know, typically focusing on a narrow range of upper-funnel content and referral partners. which is understandable, given that B2B products and services have a longer sales cycle and are not as driven by price.

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Understanding the basics of the partner ecosystem

Mindmatrix

Each vendor deals with multiple partner personas and each of these partner personas have a different requirement in terms of partner marketing and sales support. Vendors need to understand these varied requirements and support partners accordingly. When dealing with partners of different types, the partner ecosystem can become quite complex with each partner type requiring a different kind of support to be able to sell.

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How hiring a team will help reduce your risk of failure

Better Business for Good Company

How hiring a team will help reduce your risk of failure. Approx. time to read: 5 minutes. Hiring a team can feel like a risky step in growing your business. In this article business process architect Kerry Anne Nelson from Operation Verve explains five key reasons why hiring sooner rather than later could help increase your chances of business success.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Nitrile Examination Gloves: Is There an Influx of Inferior Products in Europe?

Frost & Sullivan

The European medical glove industry follows strict regulations to ensure a high degree of safety for both healthcare workers and patients, with several standards ensuring manufacturers produce gloves that comply with the necessary health and safety requirements. Despite quality being an important criterion for medical glove acceptance in Europe, concern is increasing about the influx of non-compliant examination gloves into the market, especially during the COVID-19 outbreak.

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Influencer blogs: A new revenue opportunity for content creators

Impact

Whether 100, 1,000, or 1 million fans follow you, brands want the opportunity to partner with you so they can reach a new audience. You may already earn revenue with sponsored posts or similar partnerships, but have you thought about cultivating additional revenue streams by becoming an affiliate marketing publisher? Brands will spend $4.14 billion on influencer partnerships this year, according to eMarketer.

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Build Economic Resilience by Being an Adaptable Organization

Planview Blog

Being an adaptable organization is essential to your company’s long-term survival. Periods of economic uncertainty are one of the greatest tests of today’s business leaders. To survive, companies need to be able to confidently shift plans and funding with little time to prepare. We all know the story of Chicken Little. Sometimes, even more chaos can be generated amid panic.

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5 Things We Learned About B2B Software Buying Trends from the CMO of G2

Tackle.io

Not so long ago, B2B software sales involved complicated, time-consuming transactions between an individual (most likely in IT) and a software company. Times have changed quite a bit. In some ways, B2B buying has gotten more complex, with increased scrutiny on enterprise software budgets and purchasing cycles that have become longer than ever. Buying committees are also growing in size as procurement processes become more rigid.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Subscription Video on Demand Market Growth is Driven by Global Competitive Offering

Frost & Sullivan

San Antonio –August 18, 2022– The rise in original content creation and the proliferation of digital platforms accelerated the global subscription video on demand (SVOD) services market growth. Frost & Sullivan’s recent analysis, Global SVOD Services Market , finds that the general growth of digital media consumption has encouraged companies from the sports, film, and television industries to create their own platforms, providing people with more streaming video choices and SVOD services.

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Four benefits of affiliate marketing for brands in Malaysia

Impact

If a team is on a constant losing streak, the coaches would need to change their game plan to score a win. Similarly, with ad blindness and consumer distrust at an all-time high, Malaysian brands need to expand their strategy beyond traditional digital advertising to drive success and win over customers. How can brands achieve this? The answer is simple — affiliate marketing.

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LaVoieHealthScience Bolsters Commercial Strategic Communications Expertise with the Hiring of Deborah Plumstead as Vice President

LaVoie Health Science Blog

BOSTON & NEW YORK, August 16, 2022– LaVoieHealthScience (LHS), an integrated investor and public relations consulting agency focused on advancing health and science innovations, today announced the appointment of Deborah Plumstead as Vice President of Health Communications. Ms. Plumstead brings over 20 years of experience leading product and corporate public relations initiatives for companies in the pharmaceutical, biotechnology, and medical device sectors.

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7 Benefits of Connected Services Organizations

Planview Blog

A connected services organization is one in which systems, data, work, people, and customers are integrated and aligned, in order to establish a critical link in the organizational chain that joins customer and solution value. The journey towards becoming a connected services organization is a continuum that captures and tracks progression from traditional, focused on generating profit as a singular business unit (weakest link), to a connected business unit operating as a strategic enabler for t

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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True Corporation Applauded by Frost & Sullivan for Effectively and Efficiently Supporting Customers’ Increasing Data Needs with its Telecom Solutions

Frost & Sullivan

SAN ANTONIO, TX — 17 August 2022 — Frost & Sullivan recently assessed the Asia-Pacific (APAC) telecommunications services industry and, based on its findings, recognizes True Corporation with the 2022 APAC Telecommunications Services Customer Value Leadership Award. The company has upgraded its network infrastructure to support end customers’ increased data requirements effectively and efficiently.

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10 affiliate program details to nail down before you start your affiliate program

Impact

Affiliate programs boost your revenue without the overhead of a dedicated sales team. But successful affiliate programs , even retail ones, don’t happen overnight. Much of the most critical work occurs before you sign your first affiliate or make your first sale. . Before launching your affiliate program, you need a solid action plan to understand your market, build relationships, and scale your program. 10 questions to answer before launching your affiliate program. 1.

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What Makes Chameleon Group a Success? (Who We Are Behind the Scenes)

Chameleon Sales

Many companies struggle to maintain employee retention, satisfaction, and loyalty as people realize they don’t want to live to work but the other way around. At Chameleon Group, we understand—we are always searching for talented people to add to our team. . A few years ago, we considered business growth strategies that would allow us to remain true to our values and help others.

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How decreased venture capital raising may impact your business

Powerlinx

Start-ups and fledgling small businesses are facing a cash crisis in capital raising efforts amid falling public comps valuations. According to PitchBook, the average public listing valuation fell to $993.1 million in Q1 2022. While the figure is still elevated on a historical scale, it represents roughly one-third of 2021’s $2.8 billion. Hardest hit in the recent drop in venture capital raising have been the mega deals.

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How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

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Bankruptcy and One of the Largest Transactions Ever: the Future of SPAC Deals

Frost & Sullivan

In 2021, the automotive industry witnessed a flood of Special Purpose Acquisition Company (SPAC) deals totaling more than $16 billion, highlighting how SPAC mergers have become the go-to strategy for tech companies and start-ups looking to fast track their way to a public offering. For such companies, the SPAC route presents multiple benefits: the ability to raise capital in a less risk-intensive and more cost-effective manner than if they took the traditional initial public offering (IPO) app

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Affiliate and channel partners for SaaS: How to prioritize each partnership in your marketing strategy

Impact

Scaling a company takes a village. When you’re trying to sustainably grow your software as a service (SaaS) business, it’s nearly impossible to do it alone — you need partnerships to rapidly expand your reach and bring new leads and customers in. Partnerships can increase revenue, brand awareness, and customer retention , but results depend on choosing and implementing the right partnership types.

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IFRS 17 Overview: What Is It For? Who Is Affected? Why Should You Care?

TRG Blog

International Financial Reporting Standard IFRS 17 was issued on 18 May 2017 by the International Accounting Standards Board.

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