Partner Path

SEPTEMBER 20, 2023

3 Steps to help partners expand your marketing reach. In our last annual webinar discussion between Diane Krakora and Jay McBain , Diane quoted desperate vendors as saying: “We don't care about a partner program; we just need them to generate leads. We don't care about customer success; we just need them to generate leads.” That’s short-sighted. Partners need a good partner program and a path to success with your products/services before they’re just going to hand over a giant bag of leads.

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Stellar Partnerships

SEPTEMBER 18, 2023

Life is full of experiences that seemed good at the time but which we’d rather not repeat. For me it’s a curly perm, shiny lycra leggings and dancing on the bar after a jug of strawberry margaritas. They might have been fun for a short while but we’re not in a hurry to make them a permanent fixture of life. There are always hidden costs and consequences.

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Energy 130

INSEAD Knowledge

SEPTEMBER 17, 2023

Be it through cover letters or get-to-know-you emails, professionals often introduce and promote themselves through written communications, which offer one of the most basic opportunities to shape impressions. LinkedIn data reveal that about 122 million people have been granted interviews through the largely text-based networking site, with eight people hired via the platform every minute.

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Partnership on AI

SEPTEMBER 18, 2023

Share Our Blog / Blog Other AI Governance Requires Global Action Rebecca Finlay September 18, 2023 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> As awareness of AI’s potentially world-changing impact has grown, so, too, have calls for new forms of governance to guide this technology. From my experience working at the intersection of society and tech, this is not a choice between innovation and speed on one hand and responsibility and safety on the ot

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Impact

SEPTEMBER 22, 2023

At this year’s iPX Sydney event, there was a palpable sense of excitement in the room as 200+ brands, publishers, agencies, and technology partners listened to some of Australia’s partnership trailblazers. Brands and publishers, including Booktopia , Bikes Online , Compare Club , Elite Supplements , Mad Paws , Naked Harvest , Billini , The Urban List , NewsCorp , as well as eCommerce powerhouse Sarah Hamilton (Sand & Sky, Coco & Eve, Straand) shared key learnings, inspiration and best p

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Collaboration 52

Frost & Sullivan

SEPTEMBER 18, 2023

In the last article, we explored automation’s potential to deliver swift query resolution while carving out multi-million-dollar savings for contact centers. Companies know this and are investing heavily in AI and automation solutions. Yet many consumers are not happy with the state of affairs. Why is it that most automation projects fail to deliver on expectations?

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IBM Business Partners

SEPTEMBER 19, 2023

Generative artificial intelligence (AI) burst into the mainstream in 2023, lighting a fire under businesses to integrate enterprise-grade versions into their processes. By 2024, 60% of C-suite executives are planning to pilot or operate generative AI in some way, indicating that generative AI’s public-facing platforms have awakened the world to its groundbreaking capabilities For Communications Service Providers (CSPs) and Network Equipment Providers (NEPs), in particular, generative AI ho

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INSEAD Knowledge

SEPTEMBER 21, 2023

The resilience of an organisation cannot be measured in advance. Crises, by definition, emerge not only from unfamiliar, disruptive and unexpected events but also from the fact that the immediate consequences of such events get entangled and intertwined with the complex dynamics of the organisation. Organisations are intricate systems with various components interacting in diverse ways, making it impossible for any member, including the directors and the CEO, to have a complete picture of the or

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Collaboration management Collaboration Ecosystems Government 106

Jake Jorgovan

SEPTEMBER 21, 2023

In the competitive realm of marketing, the right Chief Marketing Officer (CMO) is pivotal for a company's distinction. Top CMO search firms excel at pinpointing ideal candidates, aligning them with a company's unique goals. Beyond mere recruitment, these firms offer compensation consulting, balancing performance with executive pay. This article highlights standout CMO search and recruiting firms, emphasizing their roles in securing top marketing leaders and ensuring fair compensation.

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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

Channel management

Channel Insider

SEPTEMBER 22, 2023

IBM is shifting its strategy in Australia significantly, in a way that forecasts the future for partners in all markets. Specifically, IBM is moving away from its previous focus on hardware and its direct sales function, and pushing for a software, cloud, and services-first approach. To help facilitate the shift, it has brought on NEXTGEN Group and Arrow Electronics to act as its distributors in Australia.

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IBM Business Partners

SEPTEMBER 21, 2023

Generative AI and large language models are poised to impact how we all access and use information. But as organizations race to adopt these new technologies for business, it requires a global ecosystem of partners with industry expertise to identify the right enterprise use-cases for AI and the technical skills to implement the technology. During TechXchange , IBM’s premier technical learning event in Las Vegas last week, IBM Partner Plus members including our Strategic Partners, reseller

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INSEAD Knowledge

SEPTEMBER 18, 2023

Five new research papers by INSEAD faculty shed light on designing online auctions for sponsored products, the creation of novel markets, trust and artificial intelligence (AI), social diversity in corporate boards and the relationship between quality and satisfaction when it comes to consumer choices. 1. The problem of designing auctions for sponsored products Online marketplaces, such as Amazon, Alibaba, Google Shopping and JD.com, allow sellers to promote their products by charging them for t

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Jake Jorgovan

SEPTEMBER 20, 2023

In the ever-changing tech world, the role of a Chief Technology Officer (CTO) is vital, guiding firms towards innovation and operational excellence. As organizations seek top-tier CTO talent, partnering with specialized executive search and recruiting firms becomes essential. These firms, equipped with expertise, identify candidates with the needed technical skills and vision.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

ClearPoint Strategy

SEPTEMBER 22, 2023

See what makes ClearPoint a vital cog in any organization's financial machinery.

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IBM Business Partners

SEPTEMBER 18, 2023

Picture this: You’re at your local supermarket, eagerly exploring the fresh produce section. You carefully select a carton of ripe, juicy fresh-cut strawberries, envisioning them as the star ingredient in your weekend’s mouthwatering desserts. You’re all set to enjoy a delightful culinary adventure. But as you savor your first bite of a luscious strawberry shortcake, you receive a notification on your smartphone.

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Channel Insider

SEPTEMBER 18, 2023

Australian IT consultancy and advisory and prolific growth company, Atturra, has announced its latest acquisition, Sabervox, in a deal worth $5 million. Sabervox is a Newcastle-based managed service provider, and focuses largely on the mid-market. Atturra has made the acquisition specifically to grow its presence in regional New South Wales, for which Newcastle is a major hub.

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Jake Jorgovan

SEPTEMBER 18, 2023

The digital world is extremely fast-paced, which makes finding the right advertising agency one of the most important tasks. Why? These full-service advertising agencies will boost your brand's visibility and reach your target audience. And that's crucial. Whether you're a budding startup or an established enterprise, a full-service advertising agency will be your strategic partner in achieving marketing success.

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

Frost & Sullivan

SEPTEMBER 19, 2023

San Antonio, TX – September 19, 2023 — Frost & Sullivan recently researched the North American secure remote access market for OT environments and, based on its findings, recognizes Cyolo , provider of secure access for all critical infrastructure, with the 2023 North American New Product Innovation Award for Secure Remote Access to Operational Technology and Industrial Control Systems (OT/ICS).

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IBM Business Partners

SEPTEMBER 20, 2023

Few technologies have taken the world by storm the way artificial intelligence (AI) has over the past few years. AI and its many use cases have become a topic of public discussion no longer relegated to tech experts. AI—generative AI, in particular—has tremendous potential to transform society as we know it for good, boost productivity and unlock trillions in economic value in the coming years.

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Planview Blog

SEPTEMBER 20, 2023

The Planview Vision Awards are given out annually to a select few Planview customers to recognize our customers’ success, hard work, and future goals with our solutions. We are thrilled to acknowledge a handful of forward-looking organizations that have excelled at achieving their strategic goals by leveraging Planview’s solutions. We also use this opportunity to recognize customers who challenge Planview to build better products and provide better service, leading to improved collaboration whil

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LaVoie Health Science Blog

SEPTEMBER 22, 2023

Investor relations and social media – two seemingly unrelated entities that, when combined, form a powerful strategy for modern businesses. Much like classic pairings such as peanut butter and jelly, eggs and bacon, or peas and carrots, the fusion of investor relations and social media is a must in today’s world, regardless of your investor base, be it institutional, retail, or a mix of both.

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Impact

SEPTEMBER 21, 2023

Swipe right. It’s a match! Attracting the right brand partners is a lot building a dating profile. As a creator, you want to present your personal brand in a way that gets attention. According to impact.com consumer research, two in three brands plan to expand their creator programs in the next year, so there’s no shortage of eligible brands to add to your portfolio.

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IBM Business Partners

SEPTEMBER 20, 2023

The simple answer: spear phishing is a special type of phishing attack. Phishing is any cyberattack that uses malicious email messages, text messages, or voice calls to trick people into sharing sensitive data (e.g., credit card numbers or social security numbers), downloading malware, visiting malicious websites, sending money to the wrong people, or otherwise themselves, their associates or their employers.

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Planview Blog

SEPTEMBER 19, 2023

Pallab Chatterjee, Ph.D., is an internationally recognized high-tech executive with decades of experience in corporate general management, governance, strategy, technology, and operations. Dr. Chatterjee Is currently chairman of 3 Lines VC, a boutique venture capitalist firm specializing in investments in AI-focused companies in the US and India. He also serves as a Planview Executive Advisor.

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Banking High tech Engineering Retail 59

ForzaDash

SEPTEMBER 20, 2023

This week, IT By Design rolled out its grand event, #BuildITLive, at the Hilton Bonnet Creek in Orlando, and it was nothing short of insightful. Here’s a glimpse of what stood out: Disney Institute Training : This was a special highlight. A full day dedicated to the Disney Institute’s teachings was held on Sunday. A couple of surprising elements: No photographs allowed for the slides, a unique approach indeed.

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Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Frost & Sullivan

SEPTEMBER 20, 2023

IQVIA’s SmartSolve enterprise quality management system (eQMS) with advanced quality management, compliance, digital content management, and supplier quality is based on Microsoft technologies that ensure enterprise level capabilities and applicability in many life sciences environments. Continuous solution updates; solution integrations with complementary IQVIA offerings; enriched user experience; and, finally, AI/machine learning – all make SmartSolve a transformative eQMS.

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Life science 52

IBM Business Partners

SEPTEMBER 20, 2023

Foundational models (FMs) are marking the beginning of a new era in machine learning (ML) and artificial intelligence (AI) , which is leading to faster development of AI that can be adapted to a wide range of downstream tasks and fine-tuned for an array of applications. With the increasing importance of processing data where work is being performed, serving AI models at the enterprise edge enables near-real-time predictions, while abiding by data sovereignty and privacy requirements.

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Utilities Government Retail Engineering 83

Impact

SEPTEMBER 20, 2023

Despite whispers about economic uncertainty, consumers show few signs of slowing spending. In 2023, 41% of consumers said they intended to splurge. Many shoppers followed through, checking items off their wish lists throughout the year’s first half. However, consumers leaned into strategic spending this year, while consistently hunting down the best deal.

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