Stellar Partnerships
OCTOBER 14, 2024
Consumer confidence is bumpy right now. Recent Roy Morgan research shows that 53% of Australian families think they are worse off than this time last year. Corporate profits are still below their pre-pandemic level and budgets are being adjusted accordingly. It’s frustrating to hear from corporate partners ‘we’ve got no budget’- especially when some CEOs are still flying by private jet.
Jake Jorgovan
OCTOBER 17, 2024
If you want to expand your agency’s services with SEO, this usually means taking on new challenges. But building a team, managing projects, and mastering new skills can be time-consuming. That’s where white-label SEO comes in. It lets you offer professional SEO services without handling the work yourself. You focus on client relationships and strategy, while your white-label partner delivers the results.
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INSEAD Knowledge
OCTOBER 16, 2024
Business leaders faced significant ethical challenges during the Covid-19 pandemic. Pharmaceutical companies stood at the centre of the storm, developing vaccines in record time while balancing the immense pressure to maximise profits while saving lives. Yet, not all companies responded in the same way when it came to distributing vaccines fairly across the world.The Covid-19 pandemic was an unprecedented crisis.
Partner Path
OCTOBER 16, 2024
10 Great Quotes to Inspire You In our August webinar , John Schwan , Head of Partner Sales, North America, at Synopsys , was on fire with great quotes about being successful in partnering. In no particular order, are his pearls of wisdom.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Channel Insider
OCTOBER 17, 2024
Recently, Iterate.ai announced that it would be partnering with TD SYNNEX, a global distributor and solutions aggregator, to bring its advanced AI portfolio to TD SYNNEX’s extensive network of resellers and their customers globally. “Iterate.ai is committed to scaling its go-to-market plan through the channel,” said Kevin Homer, Vice President of Sales at Iterate.ai said in a press release.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Vantage Partners
OCTOBER 15, 2024
Despite all the expertise professional services firms demonstrate when negotiating on behalf of their clients, they struggle to negotiate their own fees with these same clients. Why is this?
SEO Magazine
OCTOBER 16, 2024
The Dead Internet Theory suggests that much online content and engagement might not be human-generated but AI-generated. Picture this: you’re scrolling through social media, unaware that AI algorithms are crafting the very stories you’re reading, pulling the strings from behind the scenes. Internet curiosities like shrimp Jesus memes might grab our attention, but they’re just the tip of the iceberg.
Channel Insider
OCTOBER 17, 2024
Data management platform vendor Ataccama recently announced updates to its channel partner program, targeting providers looking for data quality solutions to protect clients as they adopt AI and complete other transformation projects. Leadership role added in April to redefine channel strategy and program Global VP of Partnerships Jessica Goulart joined the leadership team in April to breathe fresh life and new opportunity into the vendor’s approach to the IT channel.
Jake Jorgovan
OCTOBER 12, 2024
B2B video production is one of the most effective ways for companies to communicate their value propositions, demonstrate their expertise, and engage with potential clients. With the rise of digital content, partnering with a professional B2B video production agency ensures that your videos are not only visually compelling but also strategically aligned with your business objectives.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Market Source Inc
OCTOBER 15, 2024
Your long-tail customers—who make up 20% of your revenue—are gold. They may be small, but they’re yours, and their potential is mighty. If you’re not ready to give up 20% of your revenue, read on. The post There’s Revenue in Them Thar Hills! Part 2 appeared first on MarketSource.
Remarkable Partnerships
OCTOBER 16, 2024
I am passionate about corporate-charity partnerships because of the positive impact they make on the world. They also deliver significant benefits for the company and the charity. A great example is the partnership between Fever Tree and Malaria No More. They have partnered together since 2013 to save millions of lives from malaria. This partnership is hugely beneficial for Fever Tree because it helps them stand out from their competitors, and it makes their colleagues feel proud to work for a p
Channel Insider
OCTOBER 16, 2024
Managed services, cybersecurity, and cloud solutions provider Blue Mantis recently announced a strategic partnership and integration agreement with HYCU, Inc., a growing company for modern data protection for on-prem, cloud services, and SaaS. The partnership will allow Blue Mantis clients using AWS, Azure, and Google Cloud , as well as other SaaS platforms, to instantly identify and backup their cloud and SaaS applications, determine vulnerabilities, and remediate compliance gaps.
Jake Jorgovan
OCTOBER 13, 2024
Finding the right OB-GYN locum tenens agency is a major part of ensuring continuity of care in obstetrics and gynecology. Connecting with the right professionals to meet your needs can seem challenging, but the right agency can bridge the gap. OB-GYN locum tenens services provide temporary staffing solutions to help hospitals and clinics maintain patient care standards during periods of staffing shortages.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Frost & Sullivan
OCTOBER 16, 2024
Leading automakers are tailoring C.A.S.E. strategies to accommodate regional dynamics, while accelerating the transition to a sustainable, efficient, and consumer-focused mobility ecosystem. Global automakers are pursuing Connected, Autonomous, Shared, and Electric (C.A.S.E.) strategies, adapting to regional priorities and challenges while simultaneously leveraging these strategies to shape a sustainable, efficient, and consumer-focused mobility ecosystem.
Market Source Inc
OCTOBER 16, 2024
In her 10 years at MarketSource, Anne Cortez-Teed has worked for both our retail and commercial divisions, giving her a rare set of skills to share. Her aim? To be a bright spot in someone’s day. The post Anne’s Professional Positivity Impacts People’s Lives appeared first on MarketSource.
Channel Insider
OCTOBER 18, 2024
Amazon Web Services (AWS) has made a move to invest in GenAI adoption by adding Portal26 to its Independent Software Vendor (ISV) Accelerate Program. The AWS ISV Accelerate Program is a co-sell program for AWS Partners that provide software solutions running on or integrating with AWS. It helps AWS Partners drive new business by directly connecting participating ISVs with the AWS Sales Organization.
Jake Jorgovan
OCTOBER 17, 2024
If you want to expand your agency’s services with SEO, this usually means taking on new challenges. But building a team, managing projects, and mastering new skills can be time-consuming. That’s where white-label SEO comes in. It lets you offer professional SEO services without handling the work yourself. You focus on client relationships and strategy, while your white-label partner delivers the results.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Frost & Sullivan
OCTOBER 16, 2024
San Antonio, TX — October 16, 2024 — Frost & Sullivan recently researched the global cellular IoT connectivity industry as part of an annual marketplace review, and based on its findings, recognizes 1NCE with the 2024 Customer Value Leadership Award. 1NCE delivers an effective and affordable long-term software platform for low-data IoT connected devices.
Mindmatrix
OCTOBER 15, 2024
What is a Partner Scorecard in the Context of PRM? A partner scorecard in the context of Partner Relationship Management (PRM) is a comprehensive tool used to assess and evaluate the performance of partner organizations. It provides a structured way to track various metrics and key performance indicators (KPIs) that reflect a partner’s contributions to the business, enabling organizations to identify strengths, weaknesses, and areas for improvement.
Channel Insider
OCTOBER 18, 2024
Software creator Appfire has built tools and technologies for over 20 years, but acquisition-led growth coupled with a multi-ecosystem roadmap has brought the company to new users at a rapid rate over the past several years. Apps built for Atlassian users now include Microsoft, Salesforce and Monday.com The company was founded nearly 20 years ago to build application software to increase efficiencies within Atlassian for users of the popular platform.
Jake Jorgovan
OCTOBER 17, 2024
User-generated content (UGC) has become a game-changer in the marketing world. Brands that effectively leverage UGC create more authentic connections with their audience, boost engagement, and drive conversions — all while keeping their marketing costs down. In this article, we’ll dive into 7 UGC campaigns that truly stand out and show you how they can inspire your own strategy.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Impact
OCTOBER 17, 2024
Qualified content creators will gain the opportunity to shape sneaker culture and define trends in their communities while driving incremental sales NEW YORK—October 17, 2024 – impact.com, the world’s leading partnership management platform, today announced its powering of Foot Locker Storefronts , a platform that enables qualified influencers and content creators to work with the Foot Locker brand, a global leader in footwear and apparel retail as well as sneaker culture.
Frost & Sullivan
OCTOBER 13, 2024
Manufacturing companies in Europe and North America are facing severe operational challenges as seasoned workers retire and young talent remains scarce. Amid this labor shortage, augmented connected workforce (ACW) is emerging as a vital solution. By integrating disruptive technologies, like artificial intelligence (AI), Internet of Things (IoT) and machine learning (ML), ACW is speeding up onboarding, enhancing workforce flexibility, and preserving critical knowledge.
Channel Insider
OCTOBER 18, 2024
Procure IT, an AI-driven IT procurement and management company, recently announced that it would be rolling out its AI-driven procurement platform to provide providers with cutting-edge tools to deliver IT sourcing, management, and cost optimization to clients. The platform is designed for Procure IT’s partners, which include technology advisors and agents, MSPs, VARs, ISVs, IT consultants, and private equity and venture capital firms.
Jake Jorgovan
OCTOBER 16, 2024
If you’re doing some kind of advertising for your brand, you need to ensure that every dollar spent on that advertising generates tangible results. That’s why you first need to understand paid media ROI. Without a clear grasp of how to measure that ROI, you risk wasting resources on campaigns that don’t drive real growth. You’re on the right page, though.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Partnership on AI
OCTOBER 17, 2024
Share Our Blog / Blog Shaping the Future of AI Policy: A Q&A with David Wakeling Thalia Khan October 17, 2024 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> Read our other speaker Q&A from PAI’s AI Policy Forum here. In September 2024, the Partnership on AI (PAI) held its AI Policy Forum in New York City, bringing together global thought leaders, industry leaders, and policymakers to discuss the evolving landscape of global AI governance.
TRG Blog
OCTOBER 16, 2024
In the wake of remote work becoming the norm for many organisations, the transition back to office-based work can be challenging. A well-thought-out back-to-office policy is crucial for ensuring a smooth return and maintaining employee satisfaction.
Channel Insider
OCTOBER 17, 2024
In this episode of Channel Insider’s Partner POV, host Katie Bavoso sits with Karen Greer, CEO of Secure Content Technologies , to explore her journey and her company’s unique positioning. Greer’s company is a hybrid value-added reseller (VAR) and managed service provider (MSP) that’s 100% cybersecurity-focused. From discussing the challenges of being a female CEO in a male-dominated industry to the intricacies of managed services, this conversation serves as a rich sourc
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