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Is there a recession on the horizon for 2023? Some economists say we are already in one and many others are predicting one for the coming year. Still, other economists point to a growing GDP. I’m not an economist and would not be foolish enough to enter my prediction. Though I do like Fortune magazine’s prediction that the economy ‘will remain weird in 2023″ I have weathered a few downturns and have helped organizations prepare their partnering strategy to weather a
Meryl Streep holds the record for most Academy Award nominations of any actor. Would she still reign supreme if she pigeonholed herself to a specific cast type? Likely not. By accepting roles such as Miranda Priestley, Margaret Thatcher, and Donna Sheridan, she cemented herself as an iconic actress and a trailblazer in Hollywood. While diversifying your partner mix might not make you the Meryl Streep of your industry, it introduces you to the true potential and power of partnership marketing —ma
The beginning of the New Year is always a good moment to reflect, by looking back and learning lessons from the past to bring them forward into the upcoming year. When you do so, think about what went well and what didn’t go so well. Or, in other words, what were your successes and failures? Personally, I’m not a fan of the word failure, because of its negative connotation.
Including 6 learnings on building corporate partnerships. This is a guest blog by Richard Turner, Director of Fundraising, SolarAid. Have you ever built a house of cards? Spending what feels like ages carefully constructing the highest triangle possible only of course for it all to come crashing down! That’s how I used to view corporate fundraising.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
We are entering a time of catastrophe, a time marked by momentous, tragic events of a destructive nature. For mathematicians of chaos, catastrophes are bifurcations of the dynamics of a system. Instead of evolving linearly, the system presents an increasing number of bifurcations, inevitably leading to chaos. For those who take a step back, chaos is not an absence of order.
There are many key performance indicators (KPIs) that can be tracked to measure the success of your B2B podcast. So many, in fact, that knowing which ones to track can be overwhelming or confusing. B2B podcasts come in two broad categories: those by small to medium-sized businesses (SMBs) and those by large, enterprise companies. The priorities are usually different depending on which category you’re in, so we’ll take a look at the best KPIs to track for each.
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There are many key performance indicators (KPIs) that can be tracked to measure the success of your B2B podcast. So many, in fact, that knowing which ones to track can be overwhelming or confusing. B2B podcasts come in two broad categories: those by small to medium-sized businesses (SMBs) and those by large, enterprise companies. The priorities are usually different depending on which category you’re in, so we’ll take a look at the best KPIs to track for each.
How to Create a Valuable Digital Marketing Report for Your Management . A report on digital marketing can help both you and the stakeholders take a retrospective look at the campaigns and overall marketing efforts. Ultimately, it can cover performance gaps and contribute to building highly effective campaigns in a short period of time. In this article, we’ll cover the basics of digital marketing report that you and your management will benefit from. .
It’s no exaggeration to say that partnering with a Cloud Provider is an essential component for Marketplace success. It’s the key to scaling your business through co-selling as well as the linchpin of a Cloud go-to-market strategy. . Companies that have successfully undertaken co-selling have done so in part because they’ve equipped their sales teams with the right messaging—and ensured that those teams know how to talk about co-sell and the benefits of the ISV/Cloud Provider partnership. .
The career choices made by members of a family enterprise tend to be fraught with tension. Most experience unspoken pressure to join the family business, which becomes a problem when dreams and family expectations are at odds with each other. How do they decide whether to work in their family enterprise? And when they do dive in, are there winning strategies or paths that lead to leadership roles in a family business?
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
The global pandemic has brought unprecedented changes to the way we work and engage in learning opportunities. As restrictions are lifted and many countries move into a post-pandemic era, it is essential that businesses and schools are able to adapt and thrive amidst these changes. This article will explore how tools such as online digital learning platforms can help people stay connected, learn new things, collaborate effectively, gain new qualifications or certifications, learn business skills
As I look back on 2022, I try to reflect on opportunities both gained and lost. Each year we learn new skills, develop new relationships, and overcome new challenges to improve ourselves and prepare for the future. Training and development should be a constant priority so we’d like to share some important tips to help give you a competitive edge in 2023.
[link] Anna Sarnek, Sr. Director of Strategic Business Development, shares how SecurityScorecard takes advantage of the Cloud Marketplaces to drive significant revenue and how Tackle has helped.
If you are used to the standard, funnel model of driving sales, account-based marketing may seem a little counter-intuitive. In standard funnel models of sales and marketing, a marketing team tries to determine a target market, and using a large net, attempts to capture as many leads as possible and push them into the funnel. The focus at the initial stage is lead generation.
The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
As a sales leader, providing effective sales training to your team is perhaps one of the most crucial yet challenging aspects of securing long-term revenue growth. It’s so integral that the U.S. alone has spent over $70 billion on training per year since 2017. But despite this, 26% of reps say their sales training is ineffective, and 84% of sales training is forgotten in the first three months.
SAN ANTONIO – January 5, 2022 – Frost & Sullivan recently researched the Malaysian mobile services industry and, based on its analysis, recognizes U Mobile with the 2022 Malaysian Mobile Services Company of the Year Award. The company, a leading telecommunications service provider, offers a range of mobile and digital services, encompassing mobile voice, SMS, mobile data plans, mobile financial services, and digital insurance services.
[link] Anna Sarnek, Sr. Director of Strategic Business Development, shares how SecurityScorecard takes advantage of the Cloud Marketplaces to drive significant revenue and how Tackle has helped.
Innovation culture is one of those terms that’s hard to define – poll 10 people on the street and we’d likely get 10 different interpretations. Yet we tend to know it when we see it. I often find myself working with companies that, in the past, have tried a generic “open suggestion box” approach to innovation: Create an ideas portal, let people post ideas spontaneously and see if anything interesting comes up.
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Welcome to the first blog post of 2023! Humanize IT is taking a look into the crystal ball to see what the New Year will bring. In order to adapt to any new year, MSPs must look at the economy and the events that are coming up, and align the company accordingly. Based on this, we predict that in 2023 services are going to be the most important thing MSPs can offer.
With baselines for 5G consumer plans starting at the top end of 4G plans (for example, 100 Gb buckets and higher) and enterprise applications already generating IP traffic in terabytes per second, it should not be hard to see how the use of data from 2023 onward is going to scale quite rapidly. Soon, there will be a tipping point where 5G will be the preferred technology because of the cost and capacity to serve the demand for data.
It’s no exaggeration to say that partnering with a Cloud Provider is an essential component for Marketplace success. It’s the key to scaling your business through co-selling as well as the linchpin of a Cloud go-to-market strategy. Companies that have successfully undertaken co-selling have done so in part because they’ve equipped their sales teams with the right messaging—and ensured that those teams know how to talk about co-sell and the benefits of the ISV/Cloud Provider partnership.
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