Sat.Jan 08, 2022 - Fri.Jan 14, 2022

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5 Partner Program Trends with Jay McBain

Partner Path

In December 2021, PartnerPath CEO Diane Krakora hosted our annual year-end webinar with Jay McBain, Principal Analyst - Channels, Partnerships & Ecosystems at Forrester. They broke down what vendors should keep an eye out for in 2022. To hear the full dialogue, including examples, explanations and what you should do to adapt, be sure to watch the webinar.

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IEEE-ISTO Announces a New Alliance to Advance Clinical Research Data Sharing

ISTO / IEEE

PISCATAWAY, N.J., Jan. 12, 2022 (GLOBE NEWSWIRE) — Sharing clinical research data more widely has become a global priority. A group of leading BioPharma companies, academic institutions, and non-profit data-sharing platforms have come together to establish the Clinical Research Data Sharing Alliance (CRDSA). CRDSA is a multi-stakeholder alliance formed as a member program of the IEEE Industry Standards and Technology Organization (ISTO), an international federation of leading industry co

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Advancing Responsible AI Practices in Fintech: Partnership on AI Welcomes Its Newest Partner, Intuit

Partnership on AI

Share. Our Blog. /. Blog. Advancing Responsible AI Practices in Fintech: Partnership on AI Welcomes Its Newest Partner, Intuit. PAI Staff. January 12, 2022. Content Wrapper. Click here to start editing. -->. Content Row. Click here to start editing. -->. The Partnership on AI (PAI) today announced the newest member to the global, multi-sector organization: Intuit, the global technology platform that helps consumers and small businesses overcome their most important financial challenges.

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The Spur Group Announces It Joins the Reply Network of Companies

PLM Alliances

The Spur Group has been acquired by Reply [MTA, STAR: REY] and joins the Reply network of companies worldwide. The Spur Group, the U.S.-based go-to-market consulting and technology firm, is excited about providing additional value to our clients and opportunities for our employees. “I’m thrilled to announce The Spur Group is joining Reply, a company that shares the same focus on great experiences for its people and customers,” said Randy Karr , CEO of The Spur Group.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Planview PSA: Building the Future of Connected Services

Planview Blog

At Planview, we have two great products that meet the varying needs of Professional Services organizations—whether it be products for Professional Services companies, professional services groups embedded in product companies, or those providing Managed Services. Our range of capabilities covers the entire services lifecycle ranging from Opportunity to Delivery to Billing and Revenue Recognition.

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Envisioning the Next 5 Years in AI: Our December Partners Event

Partnership on AI

Share. Our Blog. /. Blog. Other. Envisioning the Next 5 Years in AI: Our December Partners Event. PAI Staff. January 14, 2022. Content Wrapper. Click here to start editing. -->. Content Row. Click here to start editing. -->. In the next five years, what would we like to see happen in the field of AI? And what can the Partnership on AI (PAI), as both an organization and as a community, do to help make these outcomes a reality?

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Pandemic-Accelerated Digital Transformation and Increasing Adoption of Automation Fuel India’s IoT Market

Frost & Sullivan

SAN ANTONIO –Jan. 11, 2022– Frost & Sullivan’s recent analysis finds that Internet of Things (IoT) adoption is growing in India. Backed by strong connectivity and coverage, rising internet penetration, a surge in smart applications adoption, new business models, and government initiatives such as smart city projects, the Indian IoT market is expected to reach $9.28 billion by 2025 from $4.98 billion in 2020.

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CGS Releases TeamworkAR™ – Enterprise-ready Augmented Reality Training and Collaboration Platform

CGS

01/11/2022. Enable easy-to-use AR solution to support field services professionals across the enterprise. NEW YORK, NY, January 11, 2022 – CGS, a global provider of business applications, enterprise learning and outsourcing services, announced today the worldwide launch and availability of its enhanced, patented TeamworkAR™ platform – an augmented reality solution designed for out-of-the box use by enterprise organizations.

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What is the Next Best Thing in Consulting in 2022?

Aepiphanni

Gone are the days of word-of-mouth-only and other traditional forms of marketing. Advancing technology necessitates changes in the way business owners approach marketing strategy consulting. Digital integration is on track to become this year’s next biggest trend in consulting, with companies seeking to integrate more digital platforms into their marketing strategies like never before.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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What is Partner Marketing?

Mindmatrix

Any discussion on the channel ecosystem is incomplete without partner marketing. Our blog this week touches upon partner marketing and its various types. Partner Marketing: Definition. Partner marketing is a part of corporate marketing that focuses on helping channel partners market and sell the company’s products/services effectively. It plays a key role in the success of the channel-based sales model. .

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Greater China to Dominate the Asia-Pacific Enterprise Video Conferencing Market by 2027, Finds Frost & Sullivan

Frost & Sullivan

SAN ANTONIO – Jan. 10, 2022– The COVID-19 crisis has changed the organizational perspective about remote work and learning and the critical role video conferencing plays in enabling remote collaboration. Though the COVID-19 pandemic continues to hamper economic activities worldwide, the overall investments across the region, especially in China, contributed to a strong performance.

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Middle Managers: The Forgotten Heroes of Innovation

INSEAD Knowledge

The importance of building a support network to implement promising ideas.

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New Employee Engagement Research: How the Pandemic Impacted Employees (and What to Do About It)

ITA Group

New Employee Engagement Research: How the Pandemic Impacted Employees (and What to Do About It). Overall, employee engagement has improved significantly despite the pandemic. Yes, you read that right. The improvement is a testament to organizations prioritizing employee experience and their wellbeing. But it doesn’t necessarily mean you’re in the clear.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Best Help Desk Tools for MSPs

Channel Insider

The last couple of years have been tumultuous ones due to the ongoing COVID-19 pandemic. The business world has had to adapt to a new normal, most notably by focusing on transitioning from in-office work to remote work. Managed service providers (MSPs) took the pandemic and turned it into an opportunity to help customers based on their new needs. For example, many companies have decided to make a digital transformation and migrate apps to the cloud , and MSPs play a significant role in helping t

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Amazon Web Services’ Unique Value Proposition in Scaling Autonomous Vehicle (AV) Development and Deployment

Frost & Sullivan

Connected and automated vehicles (CAVs) signal the start of a transformative era in the automotive industry. These technologies are anticipated to support safer, more accessible, cost-effective, and immersive mobility services while disrupting traditional business models. At a macro level, the industry is working to address legal and legislative challenges and encourage social acceptance.

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ESG Strategy in Action

INSEAD Knowledge

Lessons from translating a global water conservation strategy into a coherent and impactful action plan.

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Are You Overlooking These Critical Channel Partner Training & Enablement Components?

ITA Group

Are You Overlooking These Critical Channel Partner Training & Enablement Components? Launching or assessing an active channel incentive program includes many considerations, from evaluating different earning structure concepts, to mapping out an effective communication strategy, to deciding on the right mix of motivational awards—just to name just a few.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Commerce content supply chain issues present an opportunity for brands and publishers

Impact

Originally published on Performance Marketing world. If you’re shopping online right now, one in every 50 pages you visit will likely show an out-of-stock message. That’s what Adobe Analytics discovered in research conducted for a report released November 9. According to the report, more than 2 billion instances across 18 categories of products were listed as out of stock online.

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How to Share the Tools to Spot Deepfakes (Without Breaking Them)

Partnership on AI

Share. Our Blog. /. Blog. Synthetic and Manipulated Content. How to Share the Tools to Spot Deepfakes (Without Breaking Them). Claire Leibowicz, Adriana Stephan, Sam Gregory. January 13, 2022. Content Wrapper. Click here to start editing. -->. The post How to Share the Tools to Spot Deepfakes (Without Breaking Them) appeared first on Partnership on AI.

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10 Ways To Welcome New Employees

COO Alliance

You just spent so much time searching for new employees and working through the hiring process, but now what? Now it’s time to welcome them! Remembering to give new employees a warm welcome is a great way to introduce new hires to your company culture as well as get them acquainted and comfortable with their new coworkers. Everyone from upper management down can be involved in your welcome strategy.

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Technical Event Production

ITA Group

Technical Event Production. aschuman. Thu, 01/13/2022 - 14:04. Deliver Immersive Experiences With Technical Event Production. Attendees need—and want—to feel engaged in every aspect of the event, whether they’re at home or right up front in the room. How you plan the event and pull attendees in with A/V, set design and more can make a big difference.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Embrace the Grind That’s 2022

The 2112 Group

Just because the new year isn’t off to a ‘transformative’ start doesn’t mean it can’t be one of your most productive periods. By T.C. Doyle. If 2022 is off to a slow start for you sales-wise, don’t dismay; you can still achieve great things if you come to grips with current realities. Before we get to how, here’s some perspective. Not every year or period is destined to be a transformative one.

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Be Memorable! 5 Tips on How to Get Prospects and Partners to Remember You

Dinkel Business Development

Anyone can show up to a networking event in hopes of adding to their growing network, but it takes a more concerted effort than simply attending to truly stand out. How can you ensure new prospects or partners remember you after an initial meeting? STICK TO YOUR PERSONAL BRAND Just as each company has its own identity, each individual has their own personal brand.

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Cogniac Applauded by Frost & Sullivan for Enabling Widespread Commercial Adoption of Computer Vision Systems with Its Enterprise-Grade Computer Vision Artificial Intelligence (CV-AI) Solution

Frost & Sullivan

SAN ANTONIO, TX. – January 12, 2022 – After recent analysis of the global Computer Vision industry, Frost & Sullivan recognizes Cogniac with the 2021 Global Entrepreneurial Company of the Year Award for Computer Vision. The company develops easily deployable, cost-effective, and highly customizable Computer Vision solutions, enabling widespread commercial adoption across different industries.

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Strategy Reporting: How To Collect Data

ClearPoint Strategy

As the first step in the strategy reporting process, data collection is an integral piece of the puzzle. Without it, you have no basis on which to draw conclusions about your performance. But data collection isn’t always as straightforward as it might seem. There are plenty of opportunities to stumble in this stage, some of which could affect the accuracy of your performance report or prevent a timely analysis from even taking place.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Virtual Brand Experts: A Booster Shot for Your Brand

Market Source Inc

Brands can reach in-store and online shoppers with brand experts who create personalized experiences leading to higher sales, greater customer loyalty, and more. The post Virtual Brand Experts: A Booster Shot for Your Brand appeared first on MarketSource.

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Be Memorable! 5 Tips on How to Get Prospects and Partners to Remember You

Dinkel Business Development

Anyone can show up to a networking event in hopes of adding to their growing network, but it takes a more concerted effort than simply attending to truly stand out. How can you ensure new prospects or partners remember you after an initial meeting? Stick to Your Personal Brand Just as each company has its own identity, each individual has their own personal brand.

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Capgemini Applauded by Frost & Sullivan for Enabling Businesses in the Life Sciences Industry to Transform and Manage Their Processes with Its End-to-end Digital Transformation and Technology Services

Frost & Sullivan

SANTA CLARA Calif. – January 11, 2022 – Frost & Sullivan analyzed global digital transformation services in the life sciences industry and, based on its findings, recognizes Capgemin i with the 2021 Global Company of the Year Award for digital transformation services within life sciences. Capgemini has transformed how life sciences companies manage change and streamline clinical and operational processes, in addition to obtaining insights from emerging data.