Sat.Oct 15, 2022 - Fri.Oct 21, 2022

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4 tips to make your partners feel loved

Stellar Partnerships

“There is no duty more indispensable than returning a kindness” Cicero. Only two more haircuts to the end of the year! My friend measures time in haircuts rather than sleeps, so it shocked me how little of 2022 we have left. When my kids were young, I’d be super organised and hit the mid-year toy sale at Target to stock up. Now I’m struggling through the shopping mall frenzy a few days before Christmas in desperation.

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Why your Clients Avoid Meetings - Part 2

Managed Services Platform

Last week, we discussed the issue of clients who are seemingly always avoiding their meetings with you. This week, George Miller is joining us again as we get further into the topic and share solutions for MSPs to have better meetings with their clients. To ensure you’re going to have a great meeting with your client, the one thing you really need to prioritize is knowing the person that is going to be sitting across the table from you.

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What is Diversity Spend?

CenterPoint Group

Diversity and inclusion (D&I) is an important aspect of corporate social responsibility (CSR) and as stewards of cultural and financial growth businesses are making it their responsibility to improve how they support D&I initiatives, both internally and externally. One way companies are exploring to help achieve their D&I goals is to contract with minority owned businesses with a Tier 1 diversity owned business status to capture “diversity spend".

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IT Help Desk Burnout: Causes, Impact, & How to Prevent It

Channel Insider

With employee burnout at unprecedented levels , organizations need to be more mindful of the threat of burnout and empower their teams to proactively handle the alarm bells. These high burnout levels are a result of stressors from the COVID-19 pandemic combined with the high-pressure nature of IT support. The workload IT support teams face have increased drastically, especially considering the transition to remote and hybrid work today.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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In Bold, We Thrive

Thinkers 50

Interview with Terence Mauri, Founder of Hack Future Lab and Visiting Professor, IE Business School. If leaders consider ‘the one thing they could do differently today to help their organization be future prepared,’ where would you start? With economic headwinds and tech disruption an everyday reality, the best solution is to activate bold leadership that empowers talent to solve the biggest problems in the organization, calling out blind spots that leaders are blind to and making trust leaps in

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Podcast Strategy Basics: Choosing Your B2B Podcast Publishing Frequency

Jake Jorgovan

When a business sits down to create a podcast strategy, one of the first questions to be answered is: what will be our publishing frequency, or how often should we publish? There are a number of options but not all will be appropriate for your objectives. In this article, we’ll take a look at the most common options and give context to help you decide what frequency you should consider vis-a-vis your goals.

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Add to cart: 10 consumer behavior insights to help you thrive this Cyber Week

Impact

Rising inflation and economic uncertainty have left brands wondering what to expect from Black Friday/Cyber Monday shoppers this year. While 2021 holiday sales grew over 14 percent and reached $886.7 billion , the current inflation rate means today’s dollar doesn’t go quite as far as it did just one year ago. The impact.com Black Friday Consumer Research Report uncovers consumer behavior predicted to influence the buying decision during the 2022 Black Friday shopping season.

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Overcoming the most common open innovation challenges

Hype

Implementing open innovation in your business is not an easy task. It might be straightforward, but it is not easy.

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PartnerTap’s Machine Learning Engineer Is Heading to the World Puzzle Championship

PartnerTap

There is some exciting news for us at PartnerTap. One of our engineers, Pranav Kamesh, is heading to the World Puzzle Championship in Poland this week. He’ll be representing his home country India and competing against the top puzzle solvers in the world. Machine Learning Engineer Pranav is living in New Jersey and studying for his Master of Science in Computational Science at NYU.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Thinkers50 Hall of Fame: Stella M. Nkomo

Thinkers 50

Stella M. Nkomo has been inducted into the Thinkers50 Hall of Fame 2022. Learn more about her work. Professor Stella M. Nkomo is a Professor in the Department of Human Resource Management in the Faculty of Economic and Management Sciences at the University of Pretoria. She holds an MBA and Ph.D. in Business Administration. Professor Nkomo is a former Scholar-in-Residence at the Bunting Institute of Harvard University and Visiting Scholar at the Tuck Business School of Dartmouth College (USA).

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Walmart introduces its new content creator platform powered by impact.com

Impact

At impact.com, we’re proud to provide the technology and tools that help creators and the brands they work with daily. That’s why we’re excited to share Walmart publicly unveiled its new content creator platform, Walmart Creator , with technology powered by impact.com. Walmart Creator is a platform that provides creators and influencers with the tools and resources they need to monetize shoppable products from the retailer.

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Cloud Is Not a Threat to Your Jobs and Here Is Why

TRG Blog

Amidst the increasingly complex market and unpredicted challenges today, many businesses have found solutions to business continuity in the cloud. However, while cloud provides endless opportunities for innovation, what is its impact on the labour market and will it make some IT jobs obsolete?

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How Companies Can Empower Digital Transformation and Enhance Customer Experience

Frost & Sullivan

SAN ANTONIO – Oct.18, 2022 – Digital transformation is a driver for IT investments and also a top challenge for business managers. Industry trends include adapting to new work models and customer expectations, increasing capacity to respond to higher demands, enhancing eCommerce and related marketing capabilities, managing security and compliance, and accelerating digital customer engagement.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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myra security: security and compliance as mutual dna

Stackfield Blog

… read more.

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9 top affiliate-marketing platforms that creators are using to earn money in 2022

Impact

The post 9 top affiliate-marketing platforms that creators are using to earn money in 2022 appeared first on impact.com.

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What You Need to Know About the Sarbanes-Oxley Act (SOX)

TRG Blog

The Sarbanes-Oxley Act of 2002 (or SOX) is a federal law that established stringent auditing and financial regulations for publicly traded corporations.

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A customer centric data centre philosophy is the key to adding long term value

Frost & Sullivan

The Data Center Infrastructure and Operations Industry is rapidly growing and demands innovative products and services to keep up with the fast-moving business world. In particular, the exponential growth of big data, and the standardization of sustainable practices in data center services has service providers to adjust their operational strategies and increase a client’s overall value throughout the lifecycle.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Business Lessons Found in One of History’s Biggest Battles

Compass Point

I love history and recently finished a great book about the D-Day invasion, D-Day by Stephen E. Ambrose. When I read books like this, I look for lessons that can be applied to business. Here’s the first lesson from the Allied victory on D-Day that’s directly relevant to business in 2022. Planning is essential because things rarely go as planned. Sound like a day in your life as a business owner?

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Leveraging the role of partnerships in Australia’s new path to purchase

Impact

The post Leveraging the role of partnerships in Australia’s new path to purchase appeared first on impact.com.

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5 insights from a first transformational partnership

Remarkable Partnerships

In November 2018, a carers’ charity and a huge energy company announced a major partnership. It was the biggest partnership the charity had ever built. There was a noticeable ripple of excitement that travelled across the whole charity – but this excitement was quickly followed by nerves. In October 2022, the impact of this partnership is unbelievable.

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Saudi Arabia Economy: Current Growth Momentum to Drive Long-term Transition Beyond Oil

Frost & Sullivan

Saudi Arabia Economy: Current Growth Momentum to Drive Transition Beyond Oil. Despite Global Growth Slowdown and Inflationary Pressures, Saudi Arabia to Experience Accelerated Growth and will be Among the Top 10 Fastest-growing Economies in 2022. Global oil exporting nations, especially GCC and OPEC+ nations, are set to experience accelerated economic growth in 2022 amid the elevated oil price levels due to the ongoing Russo-Ukrainian war.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Datometry Partners with Tackle to Drive 25x ROI on Microsoft commercial marketplace

Tackle.io

Why Tackle. Executive Summary. Datometry, the leader in database virtualization, enables software companies to run existing applications directly on Microsoft Azure without business disruptions or the need for costly and risky database migrations. Datometry and Microsoft saw an opportunity to accelerate their mutual success through co-selling, but Datometry needed a transactable listing on the Microsoft commercial marketplace to get started.

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How to grow your online store with impact.com promo codes

Impact

In 1887, Coca-cola introduced the first coupon. Inventor John Pemberton’s bookkeeper gave out tickets for a free bottle to hook people on the taste. By 1913, consumers already cashed in 8.5 million vouchers. Pemberton’s bookkeeper may not have known the science of oxytocin and how discounts tap into the brain’s pleasure center. But it doesn’t take a team of scientists to understand why promo codes work.

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Employee Spotlight: Steve Hill

Market Source Inc

In this 25 years of service to MarketSource, Steve Hill has earned a reputation as a trusted voice of reason and a leader respected for his “whenever, wherever, whatever” mindset. Read his story. The post Employee Spotlight: Steve Hill appeared first on MarketSource.

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Innowatts Recognized by Frost & Sullivan for Data-enabled Transformative Approach and Service to Energy Providers and Consumers

Frost & Sullivan

SAN ANTONIO, TX. – October 20, 2022 – Frost & Sullivan researched the energy analytics industry and, based on its findings, recognizes Innowatts with the 2022 North America Company of the Year Award. Innowatts’ software-as-a-service (SaaS) platform delivers high-quality and real-time actionable intelligence to enable its customers to manage cost, enhance reliability, improve overall profitability, and optimize carbon.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Why is Corporate Culture Important? Check Out Our Employee Poll and See!

Chameleon Sales

At Chameleon Group, we are proactive about creating a positive company culture by focusing on work-life balance. So, why is corporate culture important? We’ve seen firsthand the fantastic outcomes of prioritizing our employees and workplace environment. An organization’s culture centers on its values, beliefs, ethics, and attitudes that guide its practices.

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How to use partnerships to grow your SME

Impact

The post How to use partnerships to grow your SME appeared first on impact.com.

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10 Steps to Drive More Customer Renewals

Market Source Inc

The post 10 Steps to Drive More Customer Renewals appeared first on MarketSource.

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