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Market Research: The action or activity of gathering information about consumers’ needs and preferences. (Google Dictionary). Entrepreneurs often perform “market research” by simply searching for similar products or services through online search engines. Look at a few competitors, find out what their pricing is, find out where they are selling their products and services, and look up a few customer reviews.
Marketing and Sales are two critical functions in every business. They are true corporate siblings and siblings do not always get along. Working together, Marketing and Sales generate customers and help to keep them. Since you cannot eliminate conflict in an organization, what you can do is harness it to clarify ideas and strategies for selling your company’s products or services.
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