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Managing partner performance by providing the right kind of incentives is critical to the success of any channel sales initiative. This is where the right kind of channel management software can make a big difference. While there are numerous point tools available that can be used to provide partner rewards, rebates, market development funds (MDF) and co-op funds, the reality is that none of these point solutions is nearly as effective as a Unified Partner Management software platform.
” Your company relies heavily on the success of an indirect sales channel to market and sell. “ [click_to_tweet tweet=”Bring Manufacturing into the 21st Century with Partner Engagement – ” quote=”Bring Manufacturing into the 21st Century with Partner Engagement – ” theme=””]. If you’re in the manufacturing industry your customer’s buying journey can easily become complex.
Choosing and registering a business name is one of the first steps in creating a business. However, choosing a name that may be protected by trademark or doing business under a different unregistered name may have the consequence of personal liability for business decisions. For Michigan, one of the first steps in creating a business entity is registering a distinguishable name with the Department of Licensing and Regulatory Affairs (LARA) for Michigan.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
We are thrilled to announce Terah Lyons as the Founding Executive Director of the Partnership on AI (PAI). Terah joins us from the Mozilla Foundation, where she was most recently a Technology Policy Fellow. Prior to that she served as Policy Advisor to the U.S. Chief Technology Officer at the White House Office of Science and Technology Policy (OS. TP).
ZINFI has been named as one of the winners in the prestigious One Planet Awards in the New Product or Service of the Year Category Pleasanton, CA December 19, 2017 ZINFI Technologies, Inc., announced that it has been named as one of the winners in the prestigious One Planet Awards in the New Product or Service of the Year Category. The coveted One Planet Awards is world’s premier awards program honoring best in business and professional excellence in every industry from around the world.
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ZINFI has been named as one of the winners in the prestigious One Planet Awards in the New Product or Service of the Year Category Pleasanton, CA December 19, 2017 ZINFI Technologies, Inc., announced that it has been named as one of the winners in the prestigious One Planet Awards in the New Product or Service of the Year Category. The coveted One Planet Awards is world’s premier awards program honoring best in business and professional excellence in every industry from around the world.
The acronym PRM stands for partner relationship management, and a PRM system refers to a partner relationship management software platform. By leveraging a PRM system , an organization selling through the channel can automate the management of its network of channel partners that are responsible for indirect sales. In this world of distributed organizations managing multiple entities and connections, its essential for organizations to think through how their PRM system will connect to other exis
Organizations selling through the channel tend to spend quite a lot of money on MDF marketing activities with the intent of increasing partner-generated leads. However, most MDF marketing investments provide little if any tangible return. In this article we will explore why that is the case. Channel marketing organizations are always hoping that their partners will bring in new business and run successful marketing programs on their own.
Most technology vendors selling through a network of channel partners tend to turn to deal registration programs to streamline their go-to-market motions. They also leverage such programs to incentivize the partner base and increase sales productivity. However, the sad reality is that most deal registration programs actually do not work. Here are the reasons why.
Do you sell through a distributed network of channel partnerse.g., resellers, VARs, system integrators, agents, wholesales, dealers, etc.? If so, how do you engage your partners? Do you have a partner portal? Is your partner portal built with state-of-the-art PRM software ? If not, then you are missing out. Even worse, your partners are missing out on getting the most out of their relationship with your organization.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
If your organization is selling through a distributed channel and you are thinking about creating a business plan with some or all of your partners, the next logical question to ask is how. This is where partner relationship management ( PRM ) software comes in. However, before we delve into the details of doing business planning with PRM software , lets first discuss briefly where business planning makes sense.
The primary goal for partner relationship management (PRM) automation is to provide a portal that partners can access to learn about the vendors solutions, download assets, run marketing campaigns, generate leads and register deals, and get paid via various incentives, rebates and rewards programs. This podcast explains why you should not use a CRM infrastructure to manage your partners.
Partner relationship management ( PRM ) is a complex process, but when vendors get it right they can drive truly profitable growth via a network of distributed channel partners. Unfortunately, most companies marketing and selling through the channel tend to rely on their existing customer relationship management (CRM) software infrastructure to manage their partner base instead of using a dedicated PRM platform.
All organizations selling through the channel need an Internet portal to interact with their partners. In order to create this digital engagement, a vendor must procure, configure and deploy partner portal software. The great news is that there are many options today that didnt exist even a few years ago when it comes to basic requirements for a partner portal software.
The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Additional resources in the UK, France, Italy, Germany, Spain and Brazil will address growing global customer channel needs and provide new opportunities for conversations with prospective customers Pleasanton, CA November 14, 2017 ZINFI Technologies, Inc. ,a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced it has established a physical presence in several European and Latin American countriesincluding the UK, France, Italy, Germany Spa
Large vendors selling through a complex channel with many channel partners tend to invest substantially in multi-partner marketing. They can end up spending millions of dollars locally and globally in developing campaigns, investing in channel marketing automation tools and providing concierge services. However, most of these partner marketing programs tend to fail for a few specific reasons.
Success of Channel Programs & Automation Platforms Heavily Depend On Partner Marketing Concierge Support Pleasanton, CA November 08, 2017 ZINFI Technologies, Inc.,a company leading the definition and creation of Unified Partner Management (UPM) solutions , today announced the complimentary download of its latest Guidebook entitled, Partner Marketing Concierge Best Practices.
ZINFIs partner sales management platform is now fully equipped with an advanced configure price quote (CPQ) capability that allows the creation of multiple price books tied to various partner profiles Pleasanton, CA November 02, 2017 ZINFI Technologies, Inc.,a company leading the definition and creation of Unified Partner Management (UPM) solutions , today announced the release of advanced configure price quote (CPQ) capabilities for its partner sales management (PSM) platform.
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Sometimes organizations that are selling through an overdistributed channel or that have an internal direct sales force are required to deploy deal registration software to protect deals or provide exclusive opportunities for specific partners who have already worked to develop those opportunities. However, if deal registration is not handled properly, it can cause significant channel conflict, partner dissatisfaction and even in some cases legal liability related to privacy and financial losses
In this information age any organization selling through the channel needs to rely heavily upon a digital interface called the partner portal to connect, communicate and collaborate properly with partners and drive commerce. These are the 4Cs (connect, communicate, collaborate and commerce) that fulfill the purpose of a partner portals existence. However, most partner portals do not work well, and in this article we will explore why thats the case and what you can do about it.
Learn Best Practice in Channel Marketing from Industry Leaders in Silicon Valley Pleasanton, CA October 17, 2017 ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, and special guest speakers from HP, Polycom, Nuvello and more will host a special live, in-person symposium. symposium 2017 WHO Host ZINFI Technologies Speakers Vincent Brissot – Head of Channel Marketing – Hewlett Packard Maurizio Capuzzo – Vice P
Selling through the channel is not easy. Its not just because the partner organizations dont report to your team members directly, but also because there are many business drivers that you need to align to make things work for you and your partner organizations. One result of this complexity is that most companies tend to focus on partner relationship management in a tactical way, but forget that many of those interactions actually happen via their partner portal software.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
ZINFIs partner relationship management platform is now fully equipped with an advanced content management system that provides granular access control to documents, marketing and sales assets Pleasanton, CA October 11, 2017 ZINFI Technologies, Inc.,a company leading the definition and creation of Unified Partner Management (UPM) solutions , today announced the release of advanced content management capabilities for its partner relationship management platform, which is primarily used as partne
Lead management appears to be extremely complicated for organizations selling through the channel. However, it doesnt have to be that way. While it does require some planning, developing and deploymentalong with a lot of persistencemost organizations can do it right with a bit of guidance and careful planning. Yes, it can get complex if you are a very large enterprise account, and have competing sales motionsdirect (internal) sales and indirect (channel) salesbut even in that case things can be
Every organization selling through a network of channel partners needs a partner portal to recruit, engage, enable and manage their partner base. It doesnt really matter whether the company is in healthcare, life sciences, manufacturing, technology or any other vertical. To maintain their position and succeed in this hypercompetitive age, every organization selling through the channel must have state-of-the-art partner portal software.
If you are selling through the channel, your partner portal is a primary way of staying in touch with your partner base and keeping them informed of your latest offerings, your marketing and sales programs, and any incentives you are currently offering. However, too much content and program information can easily drown a partner portal and make it difficult to use.
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.
The world is rapidly changing around us, driven by many forces we all recognize: globalization, digitization and the rise of the middle class around the world. This is impacting channel sales in a profound way. As per the Brookings Institutions new report on the expansion of the global middle class, over the last 15 years nearly 2 billion people around the world joined the middle class in developing countries, and 2 billion more are expected over the next 15 years.
ZINFI customers can now access a deeper integration with ZINFIs Unified Partner Management (UPM) solutions Pleasanton, CA September 12, 2017 ZINFI Technologies, Inc. , a company leading the definition and creation of Unified Partner Management (UPM) solutions, announced today that it has launched the ZINFI UPM Connector on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely new way.
Channel Marketing Automation from ZINFI Being Used by TELECO to Rapidly Expand Its Dealership Network Download Success Story PDF Challenges In the world of B2B selling through the channel, change is constant and businesses need to be able to adapt quickly. TELECO, Inc., a technology provider based in Greenville, South Carolina, is a reseller of voice systems, video surveillance, data solutions and similar products that connect to an organizations local area network (LAN).
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