2021

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Three Tools That Should Be in Every Channel Team’s Tech Stack

PartnerTap

In this article, we highlight three tools that should be in every channel tech stack. The channel tech industry is awash with solutions created specifically for partnering, so it’s easy to get lost in this sea of software. We are here to help! Channel software is a great solution because it helps streamline, automate, and simplify channel processes.

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Balancing Risk and Opportunity

Stellar Partnerships

What’s your appetite for risk? Sharon always teases me that I’m risk averse, and my haircut hasn’t changed substantially for 10 years. Until a few weeks ago. After 80 days of Melbourne’s last ‘7 day snap lockdown’, I headed to my hair salon in desperate need of some hair TLC. What could possibly go wrong?

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How the Cold Helped Me Move into the Growth Zone

Peter Simoons

“ Sit down, hands on your thighs and breathe ”, those were the final instructions I received and then I sat down and relaxed. Well, I tried to relax. Earlier that freezing cold Saturday morning I arrived with 14 others for a weekend that would leave a lasting impression on me. The location was filled with a remarkable collection of different things, consisting of a sauna, a campfire pit, a rock of about 4 metres high with a pool underneath it, a jacuzzi and a bath that had vague similarities to

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Complex Account Mapping Returns the most Reliable Account Matches for Your Enterprise Sales Team

PartnerTap

We all by now know that account mapping is critical to finding opportunities and understanding which accounts to target with each of your partners. For enterprise companies, with extensive ecosystems and thousands of partners, it’s difficult to pinpoint the correct partner for each deal. What you really need is complex account mapping across an entire ecosystem of partners, which can’t be done manually with spreadsheets.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Are You Ready to be a Disrupter?

Stellar Partnerships

These are challenging times. Nothing feels simple anymore. Things that we barely gave a thought to, like working in an office or dinner with friends are now logistic nightmares or a distant memory. Corporate partnerships are moving fast and becoming more sophisticated.

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Global Insight into Future Growth

EGA

Within the Executive Growth Alliance, peers from US, Europe, Latin America and Africa collaborate to solve Specific Actionable Challenges. At the conclusion of each Executive Growth Circle (EGC), all participants are challenged to commit to action with accountability to apply the insights gained during the EGC. When they reconvene for the next EGC, all will share their newfound knowledge (i.e., key learning) from application of knowledge in their workplace.

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Got Quality Control?

Partners Preceptors

By Rachel Luoma Quality Control – I hear this term all the time in association management. We try to build quality control into every aspect of our work. From double checking member data entry to checking name badges before meetings, to ensuring financials are correct. Sometimes, quality control is so engrained in everything we do, … Continue reading Got Quality Control?

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COVID-19 and the Digital Transformation of Alliance Management

PartnerTap

COVID-19 has drastically changed the way we do business. As companies continue to shift to a remote model, it’s important to understand the impact and digital transformation strategic alliances have gone through. Dinners and face-to-face meetings have been replaced with Zoom happy hours, sales conferences are now virtual, and work from home is the new normal.

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My framework for starting a new business

Jake Jorgovan

After building up Lead Cookie & Content Allies to a decent state, I am beginning to look at building up a third company with a business partner this time. As I am doing this, I realized I needed to look back on what worked with my two successful companies, and what failed in the many attempts I made on other ventures. I’ve tried a lot of things before Lead Cookie, while running these companies, and I even made a lot of mistakes in the first couple of years of Content Allies.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How to Partner With Other Companies to Grow Your Business

B Plans

When you want to scale your business , you have a few choices. You could toss more money into marketing. Possibly bump up your product or service lineup. You could even encourage your current customer base to give you more of their discretionary dollars. . And you know what? Any of those tactics could work to expand your brand’s reach. Nevertheless, you should consider another proven amplification approach for your brand: forming strategic partnerships.

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How to Resolve the Roots of Disagreement

Jesse Lyn Stoner

Most disagreements are due to differing interpretations of the facts. For example, John’s glass vase was broken when Carlos dropped it. This is an objective fact – an event that occurred. John is angry because he believes Carlos did it on purpose. John’s interpretation of the event is what creates meaning and emotion. If Carlos […]. The post How to Resolve the Roots of Disagreement appeared first on Seapoint Center for Collaborative Leadership.

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HEART & IMPACT

Be Partner Ready

Former BePartnerReady.com® student the Heart Foundation signed up a new partnership with Coles in 2020. Together, their goal was to support Australians’ aspirations to become healthier and more active. Coles launched the Coles Health Hub , a one-stop online portal offering practical information & solutions around exercise, diet & nutrition, mental health and most importantly, motivation.

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Measure Alliance Performance

Peter Simoons

Tip 25: Measure Alliance Performance on Leading Indicators. Once you’ve got your alliance or partnership formed and running, how then do you determine if your endeavor is headed towards success or not? Do you measure the success of your alliance or partnership based on the revenue it generates, or do you consider other factors showing its success?

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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The Next Big Thing in Co-Selling

CoSell

At this time, we're all looking to the future. It's time to reset for growth. If you've been looking ahead with anticipation, it's a good thing. Here's why. With Co-Selling, the outlook for the future is optimistic. Many B2B leaders are expecting digital interactions from pandemic-induced changes to stick. In a recent McKinsey report, leaders agreed that by embracing virtual sales, their sales organizations have flourished.

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Independent Space Industry Group Formed to Advance Interoperability in Satellite and Ground System Networks

ISTO / IEEE

Digital IF Interoperability Consortium created under the auspices of IEEE-ISTO to develop technical standards and promote interoperation across systems. PISCATAWAY, NJ 01 SEPTEMBER 2021: – Leading companies and organizations in the space industry, including two major branches of the U.S. Department of Defense, have come together to form the Digital IF Interoperability (DIFI) Consortium, a non-profit industry group created to advance interoperability among space and ground system networks.

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Getting to the “Heart” of Racial Equity

Board Source

There’s a lovely expression that many of us in the Black community use when we want to repair strained relationships with each other; it’s an expression that always moves me when I hear it. Whether the cause of the disagreement is related to something we’ve done (or not done), or something we’ve said (or neglected to say), we approach the person we’ve offended and ask for forgiveness with this request: “Please charge it to my head and not to my heart.".

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Importance of Equality in Peer Learning Groups

EGA

“The only source of knowledge is experience.” Albert Einstein. Numerous studies have found that people are their most creative when they meet informally on the job in groups of their peers where everyone is treated equally, has an equal opportunity to participate and speak up, and are focused on achieving the same objective. In a peer learning group, every group member has an equal opportunity to participate and to communicate their ideas.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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The 4 C’s of Effective Advocacy During COVID-19

Partners Preceptors

During a conversation last week with veteran lobbyists about how COVID-19 will impact advocacy, it became clear that there are four keys to effectively advocating your member’s concerns in 2021 and beyond: Contacts, Conciseness, Coalitions, and Communication. We were shooting an episode on this topic for Partners’ video-blog, Association Peeps in Cubicles Drinking Coffee, and … Continue reading The 4 C’s of Effective Advocacy During COVID-19.

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Data Sharing Rests Upon Human Connection

PartnerTap

Data sharing is essential to driving revenue with your partners. Channel managers need visibility into global ecosystem overlap, so they know which accounts to target with their various partners. Considering how necessary it is to channel sales, you would think that everyone was sharing data with each other. However, anyone who works in channel knows how difficult it can be to get essential data from their partners.

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Top Podcast Production Companies & Services in 2021

Jake Jorgovan

With so many moving parts involved in producing a high-quality podcast, it makes sense for businesses or individuals to outsource part or most of their podcast production to a team of experts. Depending on your unique situation and available resources, you can choose to work with a full-service agency or more of a low-cost solution to handle the basics.

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Partnering is Personal

Partner Path

Partner Relationships Need a Personalized Touch, Even When You’re Not In-Person. In our recent channel chief virtual roundtable, we asked leading technology channel executives what was keeping them up at night. Surprisingly, it wasn’t partner sales, additional enablement, driving customer adoption or even the plethora of small solution providers teetering on the edge of a pandemic-fueled extinction.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Greatness Is Not For You

Jesse Lyn Stoner

What do you believe about greatness? Do you hear the call to greatness or is it reserved for a select special few? Great Quotes on Greatness “Everyone has the power for greatness — not for fame, but greatness, because greatness is determined by service.” ~ Martin Luther King Jr. “Never underestimate the power of dreams […]. The post Greatness Is Not For You appeared first on Seapoint Center for Collaborative Leadership.

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KNOW THYSELF – THE PATH TO WISDOM

Be Partner Ready

You’ve probably heard of the good ol’ SWOT analysis. A business imperative that’s one of the first things you’re often taught in any sort of business/marketing/communication course. For those unaccustomed, a SWOT is a technique used to help an organisation identify their Strengths, Weaknesses, Opportunities, and Threats, often related to competitors or feasibility planning.

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Measure and Evaluate Alliance Performance

Peter Simoons

Tip 24: Measure and Evaluate Alliance Performance. An airplane is off its course most of the time. Wind, turbulence and air traffic are all factors why an airplane can’t fly in a straight line from Airport A to Airport B. Yet it arrives at its destination thanks to constant corrections along the way. An airplane only reaches the right destination because of measurements and evaluations of the data acquired, upon which the pilot or the autopilot adjusts the airplane’s course.

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Will Co-Selling Ever Rule the World?

CoSell

Just a few years ago, co-selling was a little-known term. Yet, today, co-selling is taking the sales world like wildfire. It begs the question that I just heard from Dan, a dedicated Sales V.P., "Will co-selling ever rule the world?" Now, if you were in on our conversation, you'd hear that this question was asked partly in jest and partly in earnest.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Applying Soft Skills to Hard Problems: Internal and External Alignment

Vantage Partners

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The March Continues

Board Source

I believe I’ll remember the images of last summer’s racial justice marches for the rest of my life – largely for a reason that I didn’t expect. It wasn’t just the number of protests around the country that inspired me, or even the size of the crowds (impressive as they were). It was the rich, diverse tapestry of faces that I saw in those marches that I was especially surprised to see – a tapestry that provided much-needed hope and encouragement to me and many other Black Americans.

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Executive Growth Alliance Delivers on ROI

EGA

Investment in future-ready leadership is essential to a company’s successful growth. Back in 2019, companies allocated $3.5 billion for leadership training, but often employees were not able to apply the concepts taught during the training in their actual workplace. This resulted in wasted investments. How can companies ensure that they receive real returns on leadership investments –– including increased productivity and revenue?