Strategies for a Small to Medium-sized Enterprise to Engage in an Existing Ecosystem
TIM Review
OCTOBER 29, 2021
SMEs wish to engage in ecosystems to create and capture value in effective ways (Kapoor, 2018; Zhu, 2019). 2014) note that, while “in traditional markets, value creation is incremental as organizations typically cover costs plus some return on assets, in ecosystems, organizations create value through their engagement within the ecosystem”.
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