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It provides a data-driven framework to: Objectively assess partner performance Identify top performers and areas for improvement Prioritize investments Drive accountability Imagine driving a car without a dashboard. You wouldn't know how fast you're going, how much fuel you have left, or if there's an engine problem.
How Departments Aside from Sales and Marketing Contribute to Channel ROI Channel chiefs sometimes face challenges when communicating that every department in the company impacts channel ROI engineering, provisioning, customer service All of it. Legal, finance, product support and customer service each play an important role!
And yes, it’s okay to rethink the investment in the partner after the contract signature it’s always better to stop a loss leader than plow ahead, hoping the partnership results in revenue that all signs show won’t appear.
Capability is a combination of the partner’s knowledge and effectiveness at bringing it to bear with targeted customers. Every revenue dollar is not equal when it comes to building a growth engine, and a partner’s capability is critical. Commitment: How predictable and consistent are the partner’s results?
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