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A superior go-to-market engine works across products and makes it more difficult for competitors to deliver the same value. Partners are a huge part of many company’s go-to-market efforts. Often, every customer segment requires its own set of partners and a unique set of partner initiatives. Upselling the customer.
A superior go-to-market engine works across products and makes it more difficult for competitors to deliver the same value. Partners are a huge part of many company’s go-to-market efforts. Often, every customer segment requires its own set of partners and a unique set of partner initiatives. Upselling the customer.
Capability is a combination of the partner’s knowledge and effectiveness at bringing it to bear with targeted customers. Every revenue dollar is not equal when it comes to building a growth engine, and a partner’s capability is critical. Commitment: How predictable and consistent are the partner’s results?
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