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Influencer + affiliate: The growth strategy most brands overlook

Impact

Discover how these truths dismantle common misconceptions about adopting such a strategy and redefine partnership management. Performance-based payouts transform your marketing from a cost center into a profit engine. Think again. Sure, affiliates crush it at closing sales, while influencers shine at building buzz.

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6 power moves to ace your role as a partnerships manager

Impact

Partnerships success stories like Rugs Direct growing revenue by 600 percent year-over-year or Skyscanner increasing travel bookings by 77 percent prove why partnerships continue to gain popularity as a revenue-generating channel. Discover the skills and strategies needed to thrive as a partnership manager.

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Measuring Up

Stellar Partnerships

Unfortunately, corporate partnerships don’t play by the same rules as they’re not formulaic, they’re relationship driven. We knew one health charity leader who gave the partnership manager a target of 50 new prospecting calls per week. The poor partnership manager was beside herself with frustration when she met us.

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3 secrets of successful organisations

Stellar Partnerships

Continuity is important, especially in relationship management roles, as it allows partnership managers to build trust and connection with corporate partners. Think of your partnerships team. It’s why NASA brings in psychologists and nutritionists to work with their astronauts, not just scientists and engineers.

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Affiliate marketing for the travel industry: 3 key considerations when building your program

Impact

Partnership success story: How Skyscanner ensured a perfect partnerships program take off. As the leading travel search engine, Skyscanner found success by powering Microsoft’s Bing Flights with native software integration and increased brand awareness with content creators. Discover more.

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What do your affiliate partners really want? 5 lessons from an affiliate manager turned affiliate

Impact

My name’s Adam Enfroy and I’m an affiliate manager turned affiliate. In my previous life back in 2018, I was the Affiliate Partnerships Manager at BigCommerce and responsible for over 4,000 affiliate partners. Besides, there’s only one top spot on search engine results pages (SERPs).

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Paid Search Monitoring with impact.com offers better protection for brands 

Impact

Nearly half of all online sales in the United States begin on a search engine. First, they drive up cost-per-click (CPC) prices for those keywords on search engines like Google, Bing, and Yahoo. Here’s what each plan offers: Free: Monitor 5 keyword combinations on one search engine in one country, crawling once per day.