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Measuring Up

Stellar Partnerships

That can be weekend cycling rides or partnership success. Progress in corporate partnerships is a tricky thing to measure but needs careful attention. You can put in place simple measures to keep on track, improve your success rate and make progress more transparent to your leadership and colleagues.

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6 power moves to ace your role as a partnerships manager

Impact

Partnerships success stories like Rugs Direct growing revenue by 600 percent year-over-year or Skyscanner increasing travel bookings by 77 percent prove why partnerships continue to gain popularity as a revenue-generating channel. Discover the skills and strategies needed to thrive as a partnership manager.

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Affiliate marketing for the travel industry: 3 key considerations when building your program

Impact

Partnership success story: How Skyscanner ensured a perfect partnerships program take off. As the leading travel search engine, Skyscanner found success by powering Microsoft’s Bing Flights with native software integration and increased brand awareness with content creators. Discover more.

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6 affiliate marketing strategies borrowed from Travelstart’s success story

Impact

Discover how impact.com helped the travel brand remain competitive, nurture growth, and reach its business goals through effective partnership management. Each partnership type offers something different. The best partnership for your business depends on the goals of your campaign. Anna elaborates further.

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A 3-step guide to aligning partner incentives for business growth

Impact

Step 2: Evaluate and measure each partner’s incremental value by leveraging insightful performance and Optimize reports on partnership management platforms like impact.com. Discover the steps you can implement today to propel business success through partnerships. How do I maintain effective partner incentives?

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How to recruit the right content creators for your brand

Impact

2 Find niche bloggers Partnering with blogs boosts your search engine optimization (SEO) with backlinks. Consider follower counts (bigger isn’t always better) A large follower count doesn’t necessarily translate to partnership success. This applies to occasional purchases like mattresses or technology. Let’s dive in.

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The end of traditional advertising: Why human connection is the new currency in marketing

Impact

While Amazon leads as the primary product search destination for 56% of consumers, research happens across multiple platforms, including search engines (42%), retailer websites, and social platforms. High-price/low-consideration: 11.7% Low-price/high-consideration: 6.7% Low-price/low-consideration: 5.9% Income impact : 60.2%