Impact

AUGUST 11, 2023

The impact.com Tech Partner team sat down with Amanda Greenwood, Senior Director of Strategic Partnerships and Alliances at Button, to find out what drives mobile partnerships, why are they crucial for marketing success, and what tech stack should be considered to scale your program.

Channels and alliances 52

Channels and alliances Strategic partnership Retail Engineering 52

Chaneltivity

MAY 19, 2023

Start by talking to the partnerships team at your organization. Alex Boxer , Strategic Partnerships Manager at BigCommerce, suggests, “Put time on the right people’s calendars. Ask them what they look for in a partnerships candidate. In a room full of data engineers, he acted as the business advocate.

Channels and alliances 52

Channels and alliances Co-Alliance Engineering Alliance management 52

Impact

SEPTEMBER 2, 2021

YouTube has become the second most popular search engine behind Google, and about 38 percent of influencer marketers spend on YouTube. Many influencer management platforms are built for brands only, and treat influencer user experiences as an afterthought. Over 500 hour s of video are uploaded to YouTube every minute.

Finance 52

Finance Collaboration Partnership management Strategic partnership 52