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What brands can do : Focus partnershipstrategies on value demonstration rather than pure discounting to capture higher-intent purchases. Media arbitrage Search engine, social, or programmatic marketers that manage keyword campaigns for brands, often on a performance basis.
Partnershipsuccess story: How Skyscanner ensured a perfect partnerships program take off. As the leading travel search engine, Skyscanner found success by powering Microsoft’s Bing Flights with native software integration and increased brand awareness with content creators.
Media arbitrage Search engine, social, or programmatic marketers that manage keyword campaigns for brands, often on a performance basis. The following findings examine how consumer behavior affected key performance metrics and how they might drive your future partnershipstrategies.
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