Impact

DECEMBER 17, 2024

Strategic insights for brands Optimize for research-first shopping : While clicks decreased 14% YoY during Cyber Week, conversion rates increased 23%, indicating a shift toward pre-planned purchases. What brands can do : Focus partnership strategies on value demonstration rather than pure discounting to capture higher-intent purchases.

Strategic partnership 52

Strategic partnership Retail Partnership strategies Utilities 52

Impact

FEBRUARY 11, 2025

In a recent Add to Cart podcast episode, Adam Furness (Managing Director, impact.com APAC) and Roger Lee (Head of Performance Marketing, Brand Collective) explored how leading brands adapt to this reality through customer advocacy and strategic partnerships. TikTok and Instagram are becoming their new search engine.”

Strategic partnership 52

Strategic partnership Collaboration Partnership strategies Engineering 52

Frost & Sullivan

FEBRUARY 22, 2024

Further, the company’s strategic partnership with Oracle has re-written the rules of coopetition in the technology industry. Where many competitors target either the novice citizen developer, or a high-skill developer, Zoho has successfully engineered Creator for use by multiple stakeholders.

Ecosystems 52

Ecosystems Strategic partnership Partnership strategies Engineering 52

Mindmatrix

JUNE 11, 2024

More nuanced types of channel partnerships in the partner program include alliance partners and strategic partners. Strategic partnerships involve a deeper, more collaborative relationship where the partners work together on joint initiatives, share resources, and align on long-term business goals. Most people would not.

Partnering capability and readiness 52

Partnering capability and readiness Channels and alliances Co-Alliance Partnership strategies 52

Impartner

MAY 10, 2016

” Within the United States, Impartner uses a direct sales business model and key strategic partnerships to target companies that have not yet recognized their potential with a partnership strategy.

Construction 40

Construction Strategic partnership Partnership strategies Channel management 40

Jake Jorgovan

JANUARY 23, 2025

Establishing the Partnership Framework Between Nurses and Hospitals Forming official agreements between healthcare facilities and nursing schools hinges on defining mutual benefits and shared goals. Business partnerships might focus on healthcare management, teaching nurses strategic planning and operational efficiency.

Partnering capability and readiness 130

Partnering capability and readiness Strategic partnership Engineering Collaboration 130

Impact

FEBRUARY 12, 2025

Media arbitrage Search engine, social, or programmatic marketers that manage keyword campaigns for brands, often on a performance basis. The following findings examine how consumer behavior affected key performance metrics and how they might drive your future partnership strategies. Instead, they continued to rise into December.

Strategic partnership 52

Strategic partnership Retail Partnership strategies Ecosystems 52