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Regardless, channel partner programs are a proven, excellent source of revenue and market growth; however, like everything else, they bring new risks, complexities, and operational challenges and often fail with poor execution. C Suite, GM, sales, marketing, and engineering executives) understand partnerships and working with partners?
He hopes to continue scaling the team so that there are pods of 1 BDR, 1 inside channel account manager, and 1 solutions engineer per region. Compile a list of vendors that they reference not only will it be a great starting point, itll help you keep customers at the center of your partnershipstrategy.
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