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Cyber Week 2024: how top brands achieved 23% higher conversion rates through strategic partnerships 

Impact

Media arbitrage Search engine, social, or programmatic marketers that manage keyword campaigns for brands, often on a performance basis. Interpreting the graphs 8 key insights: Measuring partnership success during Cyber Week 2024 Our analysis of Cyber Week 2024 reveals a significant shift in holiday shopping behavior.

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B2B Marketing in the Age of Intelligence: A Comprehensive Guide for Industry Leaders

ZinFi

High-tech manufacturers have adapted by developing comprehensive digital marketing strategies that include optimized websites, search engine marketing, and online content tailored to the B2B buyer’s journey. Partners with aligned goals are more likely to invest the necessary resources and efforts into the partnership.

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2024 partnership insights: Research-driven shopping leads to 15% order growth

Impact

Media arbitrage Search engine, social, or programmatic marketers that manage keyword campaigns for brands, often on a performance basis. Deal and coupon partners Publishers who aggregate and classify deals and promotions for consumer savings. exit traffic, improved UX) to drive incremental revenue.