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Successfulchannel marketing doesn’t just happen. Channel marketing is more complex than other marketing efforts because you must simultaneously market to your partners – often through multiple layers of distribution – and through your partners to end customers.
You download one whitepaper, and boom, theres someone in your inbox asking you if youd like to learn more about their software or theres someone calling you up to chat about your CRM needs. He hopes to continue scaling the team so that there are pods of 1 BDR, 1 inside channel account manager, and 1 solutions engineer per region.
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