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Partnerships often drive highly relevant, high-intent visitors who are more likely to convert than on other channels. The upfront investment for partnerships are lower than paid ads, since they use existing connections with customers. Tech brands work together to deliver better integrations, apps, or systems.
Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnershipmanagement aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.
Combining partnerships with traditional advertising can significantly boost business growth. Using a partnershipmanagement platform to integratepartnerships and advertising can save time and resources. To amplify success, brands can supplement ads with partnership marketing.
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