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For example one partner is responsible for product innovation. The third takes care of selling the product in a retail setting. With the clarity of roles, each partner benefits. Take some time to envision your ideal target partner. With this in hand, you’re ready to move forward. Jot down a draft set of criteria.
The partner knows market leaders have the capacity to serve multiple new customers simultaneously. Preferred Partnership Model Some partner programs are tailored to specific partner types or partnership models, such as a retailer, wholesaler, distributor, etc. How often will partners need to get retrained or recertified?
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