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Investment with Market Development Funds (MDF) and Beyond for Partners

Zift Solutions

Qualifications will vary by vendor but typically include some combination of sales or revenue attainment and technical, marketing or sales certifications by the partners staff. When a partner program is unable to demonstrate results and ROI from MDF activities, says GoTo’s Van Dover, it can often lead to decreased funding.

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Six Channel ROI Dashboard Tips from the Experts

Zift Solutions

Here are some key takeaways: Accounting: Accounting is a critical piece of the puzzle, says Greg Plum , Principal, Americas-East for Partner Ready. Legal, finance, product support and customer service each play an important role! And its not just about partner acquisition.

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What Are the Stages of Partnership Development?

Zift Solutions

We’ve written extensively on partner recruitment and you can check out one of our recent blogs, “ How Do You Recruit Channel Sales Partners? Highlights include: Identify Partner Locations Find new partners at conferences, webinars, LinkedIn groups, discussion forums and their industry media news outlets.