Mastering Intent Data: Understanding its Importance & Best Practices

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In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data. You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts.

Whether you're a seasoned marketer or just getting started, this webinar is a must-attend for anyone looking to stay ahead in the ever-evolving world of digital marketing. Don't miss this opportunity to learn from a LinkedIn trainer, marketing expert, and certified Google trainer!

In this session, you will learn:

What intent data is and why it's important for your business
The key terminology and differences between first-, second-, and third-party data
How to effectively use intent data to drive business results and maximize your marketing efforts
The difference between company and contact intent data and how to leverage each type

March 8, 2023 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT

Brought to you by:

Joe Apfelbaum, CEO of Ajax Union

Joe Apfelbaum is the CEO of Ajax Union, a digital marketing agency based in Brooklyn, NY. Joe is a business strategist, marketing expert, and certified Google trainer. Joe enjoys speaking and writing about marketing, business networking, and personal development in his seminars, webinars, and articles. Joe is the host of the popular podcast The Breakthrough Maze. Joe is the author of 5 books including High Energy Networking, about relationship building in business. As a LinkedIn trainer and strategist, Joe trains over 600 business and sales professionals on how to leverage LinkedIn each year in his online course and coaching sessions with Evyrgreen Networking. Joe is an active member of the Executives Association of New York City, a premier business networking organization. His network includes members of Vistage, EO, YPO, YEC, and the INC5000 community. Joe is also a selfie master; he takes 1000 selfies a year with entrepreneurs and makes hundreds of introductions to business professionals in his network. Joe is proud of all his accomplishments, but most of all he is proud of his purpose, being the best possible single dad to his 5 amazing children.

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