Remove IT partnerships Remove Partnering capability and readiness Remove Partnership strategies
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The rising tide: A 2021 momentum recap

Impact

What’s finally been made clear this year is that every brand needs a mature partnerships strategy to be competitive. The world has finally woken up to the power of the partnership economy and how it creates a better, more authentic way to engage consumers. B2C brands are getting it. B2B brands are getting it.

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Strategic integration: How Getty Images built a global content ecosystem through partnerships

Impact

.” Today, Getty’s digital transformation continues as the company expands into video, leverages AI technology and connects its vast content library with an increasingly diverse ecosystem of platforms and partners. This insight drives how Getty structures its partnerships.