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How to Effectively Manage Strategic Partnerships

Aepiphanni

As this article on Mckinsey has put it, partnerships can be a huge factor in helping companies a) gain access to untapped markets and channels, b) allow two entities to share intellectual property or infrastructure, or c) even reduce risk for both parties. However, as beneficial a strategic partnership can be, things can also go sour.

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Four Roadblocks Partnerships Hit Within the First Year

PartnerTap

Partnerships can become convoluted, so clear communication and transparency mitigates these issues. It is the partner manager’s job to make sure all operations are running smoothly. This includes making sure both sides are meeting expectations and goals. If channel conflict arises, Alliance Managers should act swiftly to resolve it.

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Mainline Director of Tech Talks Differentiators and End of VMware Partner Connect

Channel Insider

Channel Insider: Partner POV host, Katie Bavoso, recently sat down with Carlos Marques, Director of Technology at Mainline Information Systems to delve into Mainline’s remarkable growth trajectory, its unique selling proposition, and how it intends to handle the end of its partnership with VMware.

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The rising tide: A 2021 momentum recap

Impact

The world has finally woken up to the power of the partnership economy and how it creates a better, more authentic way to engage consumers. Partnerships have arrived and impact.com is now the global standard partnership management platform, supporting a million partnerships for more than 2,000 customers.

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Tergus Lauded by Frost & Sullivan for Its Full-spectrum CRO Services for Therapeutics in Dermatology

Frost & Sullivan

. “The company has established itself as a strategic partner with flexible development capabilities, growing both organically as well as through acquisitions.” ” Customer satisfaction and service flexibility have underpinned Tergus’ growth and investment strategies.

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impact.com Announces Partnerships Experience Event, iPX, Bringing Together All Players in the Partnership Economy and Featuring Special Guest Trevor Noah

Impact

NEW YORK—May 17, 2022 — impact.com , the world’s leading partnership management platform, announced today it will bring together all players in the partnership economy at its Partnerships Experience (iPX) event—on June 14 at Pier Sixty Chelsea Piers in New York, NY—to network, share practical insights and innovative strategies for business growth.

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A Leader in Patient Engagement: Stericycle Communication Solutions Receives 2021 Best Practices Customer Value Leadership Award

Frost & Sullivan

Beyond its solutions, Stericycle’s strategic partnerships extend its patient engagement platform to provide best-in-class patient experiences. Its partnership with Yext helps make providers more discoverable in search while also providing the ability to schedule an appointment on search-ready landing pages.