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GETTING THE BOARD ON BOARD

Be Partner Ready

The Board has legal obligations to ensure your organisation is fulfilling its purpose, remains solvent, meets obligations and will ultimately be responsible for dealing with any ramifications from a corporate partnership.

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A LARGE BUT COMPLEX PURSE

Be Partner Ready

If CSR is a later addition, the strategy may first be initiated by the CEO, legal or corporate affairs, and then, when it’s ready to be implemented, a specialist might be hired – usually called the Sustainability or CSR Manager.

Legal 243
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CSR, ESG & SUSTAINABILITY – WHAT DO THEY ALL MEAN?

Be Partner Ready

CSR (Corporate Social Responsibility) refers to a company's voluntary practices and actions aimed at improving social and environmental conditions, beyond what is legally required. While these terms are often used interchangeably, it’s important to understand that they’re different.

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THE DIFFERENT KINDS OF MARKETING PARTNERSHIPS: PART 1

Be Partner Ready

There are distinct and different ways of partnering with a company, and therefore, an array of different terms (jargon). If your organisation wants to partner with companies, it’s vital your Board understands the different terminology as they have funding & legal consequences.

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PARTNERSHIP AND PHILANTHROPY: LET’S DIFFERENTIATE THEM ONCE AND FOR ALL: PART 1

Be Partner Ready

Not only theoretical and philosophical, but also legal. When a company partners with a charity and derives a commercial difference (eg there is mutual benefit), it cannot be called a ‘philanthropic donation’ because according to the ATO, it’s not.

Legal 130
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THE FAMILIAR PURSE

Be Partner Ready

The legal position is a little fuzzy, but it’s safe to say that a company making a ‘donation’ or ‘gift’ through their Foundation is not allowed (by the tax office) to derive a commercial benefit. Within a medium-sized company, it may be held by the CEO, CFO, corporate affairs or HR manager.

Legal 130
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PARTNERSHIP AND PHILANTHROPY: LET’S DIFFERENTIATE THEM ONCE AND FOR ALL: PART 2

Be Partner Ready

Practical differences There are theoretical differences but also practical and legal differences. When a company partners with a charity and derives a commercial difference (eg there is mutual benefit), it cannot be called a ‘philanthropic donation’ because according to the ATO, it’s not.