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The Board has legal obligations to ensure your organisation is fulfilling its purpose, remains solvent, meets obligations and will ultimately be responsible for dealing with any ramifications from a corporate partnership.
If CSR is a later addition, the strategy may first be initiated by the CEO, legal or corporate affairs, and then, when it’s ready to be implemented, a specialist might be hired – usually called the Sustainability or CSR Manager.
CSR (Corporate Social Responsibility) refers to a company's voluntary practices and actions aimed at improving social and environmental conditions, beyond what is legally required. While these terms are often used interchangeably, it’s important to understand that they’re different.
There are distinct and different ways of partnering with a company, and therefore, an array of different terms (jargon). If your organisation wants to partner with companies, it’s vital your Board understands the different terminology as they have funding & legal consequences.
Not only theoretical and philosophical, but also legal. When a company partners with a charity and derives a commercial difference (eg there is mutual benefit), it cannot be called a ‘philanthropic donation’ because according to the ATO, it’s not.
The legal position is a little fuzzy, but it’s safe to say that a company making a ‘donation’ or ‘gift’ through their Foundation is not allowed (by the tax office) to derive a commercial benefit. Within a medium-sized company, it may be held by the CEO, CFO, corporate affairs or HR manager.
Practical differences There are theoretical differences but also practical and legal differences. When a company partners with a charity and derives a commercial difference (eg there is mutual benefit), it cannot be called a ‘philanthropic donation’ because according to the ATO, it’s not.
It’s important to know the difference between fundraising, philanthropy and sponsorship because there are legal consequences. Companies don’t sponsor something because it feels good. When a company sponsors an event, campaign or program it is a commercial activity and NOT a philanthropic gift.
Here are some key takeaways: Accounting: Accounting is a critical piece of the puzzle, says Greg Plum , Principal, Americas-East for PartnerReady. Legal, finance, product support and customer service each play an important role! And its not just about partner acquisition.
These partnerships typically involve companies such as: Alliance partners Consultants Ambassadors Advocates Affiliates Retention Channels Retention channels refer to partner companies involved in helping to retain the use of a tech vendor solution by proxy through the delivery of the partner companys services.
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