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Partner ecosystems are growing in popularity, with almost a third of total global sales predicted to come from ecosystems by 2025, according to McKinsey. In previous articles on channel partner management , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework.
While the metrics used in channel ROI dashboards vary (and evolve) from provider to provider, its vital for partner relationship management (PRM) platforms and dashboard tools to empower accurate tracking across multiple distribution layers. How do we cost justify sales teaming between our inside reps and channel partners?
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